Google’s latest Panda and Penguin updates to the search engine’s indexing and ranking algorithms may have some very alarming unintended consequences and possible negative effects to your website search rankings. Recently TastyPlacement ran a test to see if black hat or negative search engine optimization could be used to negatively impact a website’s search engine ranking. The results show that using trash links against a web page can wreak havoc on a website’s rank for a very low cost and in a short amount of time.
Using their own website, Pool-Cleaning-Houston.com, TastyPlacement spent $45 to buy thousands of links using the anchor text “Pool Cleaning Houston.” Within a month, Pool-Cleaning-Houston.com had dropped from the top of the first page of search results for the keywords “Pool Cleaning Houston” to the second page of search results, making the website essentially invisible. What makes these results so frightening to webmasters is that with a small amount of money, anyone can purchase low quality links that will quickly drop a website’s rankings. Therefore, this change in Google’s algorithms have given unscrupulous companies a cheap and effective way to damage competitors websites to improve their own search engine ranking.
Original study & infographic by TastyPlacement, an Austin SEO company.