featured post

Not content – Context is King!

Web Gaining ConsciousnessImage by motionblur via Flickr

If there is one thing my circle of friends (Jason, Annette, Nick and Abe) would agree that I say way too much is it’s all about the conversation – we need to engage people in a real life convo.

So when I read Steve Raye’s post @ social media today, you can imaging my grin:

We’ve heard a lot of people repeat the Web 2.0 cliché that “Content is King”. But the new thinking is that Content is not King, Context is. The internet has evolved in stages over the last 10 years from “Surf” to “Search” to “Find” and now the challenge is to “Filter”. We can get a massive amount of relevant information in a nanosecond…

So here’s the message marketers in this brave new world need to get…Be Part of the Conversation…With or without you, the conversation is taking place. The choice then is to participate and help shape it, or ignore it and let it shape you.

Heck yea!  I say we need to del.icio.us-up, twiter-up & most importantly…WEDIAUP.

Related articles


4 Responses to “Not content – Context is King!”

  1. Tom –

    If context is king, which I think it is, it requires fundamental changes in media companies. How do we put this conversation in context, so time starved media executives don’t have to flip through multiple blogs to see the picture?


    Posted by cpetersia | April 19, 2008, 5:55 am
  2. That is the semantic web – Web 3.0. Some of this kind of thing has already started – see my Cool Tools post (http://tomaltman.com/2008/04/09/more-cool-blog-tools/).

    If we can think of tapping into Zemanta into all the work media companies do. Or better yet – as a computer learns about you – it can suggest new things…like Google Reader does.

    Posted by tomaltman | April 20, 2008, 8:11 pm


  1. […] seems a little simplistic to me – and as I said yesterday “Context is King“, but all in all…not a bad […]

  2. […] to create local intelligence in context, accessible from any device at any time.  As my friend, Tom, says, following Steve Raye, “context is king”.  We are awash in a sometimes […]

Post a comment