Not content – Context is King!
So when I read Steve Raye’s post @ social media today, you can imaging my grin:
We’ve heard a lot of people repeat the Web 2.0 clichÃ© that “Content is King”. But the new thinking is that Content is not King, Context is. The internet has evolved in stages over the last 10 years from “Surf” to “Search” to “Find” and now the challenge is to “Filter”. We can get a massive amount of relevant information in a nanosecond…
So here’s the message marketers in this brave new world need to get…Be Part of the Conversation…With or without you, the conversation is taking place. The choice then is to participate and help shape it, or ignore it and let it shape you.