Not content – Context is King!

tomfeatured post4 Comments

Web Gaining ConsciousnessImage by motionblur via Flickr

If there is one thing my circle of friends (Jason, Annette, Nick and Abe) would agree that I say way too much is it’s all about the conversation – we need to engage people in a real life convo.

So when I read Steve Raye’s post @ social media today, you can imaging my grin:

We’ve heard a lot of people repeat the Web 2.0 cliché that “Content is King”. But the new thinking is that Content is not King, Context is. The internet has evolved in stages over the last 10 years from “Surf” to “Search” to “Find” and now the challenge is to “Filter”. We can get a massive amount of relevant information in a nanosecond…

So here’s the message marketers in this brave new world need to get…Be Part of the Conversation…With or without you, the conversation is taking place. The choice then is to participate and help shape it, or ignore it and let it shape you.

Heck yea!  I say we need to, twiter-up & most importantly…WEDIAUP.

Related articles
tomNot content – Context is King!

4 Comments on “Not content – Context is King!”

  1. Pingback: It’s Web 3.0, and Someone Else’s Content Is King « Wedia Up

  2. cpetersia

    Tom –

    If context is king, which I think it is, it requires fundamental changes in media companies. How do we put this conversation in context, so time starved media executives don’t have to flip through multiple blogs to see the picture?


  3. tomaltman

    That is the semantic web – Web 3.0. Some of this kind of thing has already started – see my Cool Tools post (

    If we can think of tapping into Zemanta into all the work media companies do. Or better yet – as a computer learns about you – it can suggest new things…like Google Reader does.

  4. Pingback: Context demands fundamental change « Local Information Utility

Leave a Reply

Your email address will not be published. Required fields are marked *