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People say Facebook is dumb, but social media is a tool

Its funny how strong of an opinion people have before they even try anything…like my 10 year old.  He makes up his mind about a food before he has even tried it.  Now, I understand how people are nervous about the unknown – but seriously…at least give it a shot before you dismiss it all together.

This article from Search Engine Journal goes into this:  “There are still tons (tonnes for my Canadian friends) of people out there that don’t use social media as a business tool because they don’t like it.”

“There are still tons (tonnes for my Canadian friends) of people out there that don’t use social media as a business tool because they don’t like it.”

I love that quote.  And how true it is…just because I don’t like chocolate ice cream doesn’t mean I should not buy it for my son’s birthday party.  Same thing with social media.

My wife’s work contacted me recently to help them understand how they could use Facebook for their business.  So I explained to them what Facebook is, how it can be used (again, Facebook is only another medium you can use – it is a conversation exactly like you have with your customers every day in person and on the phone) and pointers on how to begin.

Then, after a few days of back and forth email they asked me if I was interested in doing it for them…darn.  I’m not sure they heard the message.   “It is the same conversation you are having now with your customers.”  You don’t have me come in now and talk to customers…should I do that online?

Now – is that to say you couldn’t hire someone to do this?  No – it could be done.  But it could never replicate the information, passion and the customer-specific data your employees have.

Seth Godin post a great thought recently called the $20,000 phone call:

Here are two quotes:

“What is the doctor thinking when she allows her neither pleasant nor interested in new patients receptionist to answer the phone?”

“When a homeowner decides to put his house on sale and calls a broker…” and “What is the doctor thinking when she allows her neither pleasant nor interested in new patients receptionist to answer the phone?”

Great quotes…and oh how true.

So I guess what I’m asking you to consider is – don’t believe there is any magic in the “social medias”, but use them as an avenue to connect with those who choose to use those methods.  Social media is a tool you can use to converse with your customers.

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