There are some good points here:

Lately I’ve noticed that some developers are avoiding building apps and, instead, are building custom web pages that are designed specifically for the iPhone.

And in a post I did back in November.

Also – these are cross-platform.  Which will definitely come into play as more players enter the game.

Related articles by Zemanta

• Evernote Launches Android App (gigaom.com)
• Appify: A City-by-City App Store (readwriteweb.com)
• Pastebot: Command Your Clipboard, Manage Your Data Library. (macstories.net)