Whether you are building an app for an iPhone, tablet, desktop or any other platform, it’s vital to ensure you are aware of the many challenges that tend to come with the landscape. While apps can be perfect for businesses of all kinds, they can also be expensive and time-consuming – and you don’t want all your efforts and resources to end up going to waste. With this in mind, make sure that you avoid these seven deadly sins of app development.
Leave your customer confused
It’s not sufficient to just build an app. There needs to be a reason for it to exist, and your clients need to know that reason. Think about creating something that addresses your audience’s pain points, and make sure that every last bit of your marketing is making it clear why your customers need it.
Not creating for the customer
Never create an app from your perspective – always tally it to the desires, needs, and wishes of your audience. If your app provides an experience tailored to your customer, it will have much more impact than one designed on your whims or hunches.
It’s OK to build an app for a particular platform at first – and it’s a great way to test the water. But make sure you have plans for introducing your app to other platforms, too. People switch platforms a lot more than they used to these days, and you need them to bring your app with them when they decide to swap iOS for Android, or vice versa.
Not tracking performance
According to the Introducing Prefix and Retrace : Interview With Stackify’s Founder Matt Watson article on InfoQ.com, there could be many different reasons why your application may not be working properly. There might be errors within the app, high CPU problems, servers going down or dealing with too much traffic – the list is endless. It’s vital to track your app’s performance to make sure you understand where – and why – these problems are occurring.
Going mobile only
The more people that can use your app, the better. And that means that you need to create an app that works perfectly on its host device’s ecosystem without the need for a mobile signal. If your customers can’t use the app because they don’t have a signal, you will find that, more often than not, they end up finding an alternative.
Overcomplicating the app
There is some room for innovation and revolution in the app space – but, perhaps, not as much as you might think. App development might well be a relative newcomer to the scene, but there are already standards beginning to come into play. And that means you can’t stray too far from the basics when it comes to creating a fruitful and popular app. Thin evolution, not revolution, and you will be winning half the battle.
We all have apps on our phone that we think work perfectly for our needs. But then they company behind the app decides to make some updates – and you end up hating it. With this in mind, be careful that you don’t drive people away and lose customers by trashing what was attracting them in the first place.