Is your website on the slide in the search rankings? Or has it always been on page fourteen of Google’s results? Either way, it will have a negative impact on your business. Here are some common problems and easy fixes that you can try out yourself or hire somebody to do for you.
Hire An SEO Specialist
First thing’s first – SEO is a complicated business that you need to stay on top of, all of the time. If you don’t have time to keep up to speed with updates and recommended practices, then you should consider looking at hiring SEO services. They will be able to address all of the problems listed below, and although they will cost you money, it is the quickest way to give your ranking a boost.
Fix Your Site Speed
Site speed is becoming an increasingly important factor when it comes to your search engine ranking. Why? Because anybody who asks a question of the search engine is one of their customers. And, like any other business, Google, Bing, and Yahoo! want to give their clients the best possible service. SO if your pages take a few minutes to load, you can bet that it will be having an effect on your rank. Use a service like Pingdom to get you started – it will also suggest some ways to improve your performance.
Keep Your Pages Updated
If you set up your website and just leave it, you are asking for trouble when it comes to getting ranked. Why? Because the search engines love fresh and new updates on your website. Whether that is new articles, blog posts or even a batch of new products, it doesn’t matter. The key is to ramp up your efforts and make it appear as if your website is being looked after.
Optimize For Mobile
The likes of Google are also looking at mobile compatibility. Did you know that over half of all searches come from mobiles, smartphones, and tablets? This is going to have a significant effect on online businesses in the very near future – if it hasn’t already. You need to be sure your website is mobile responsive and can be read cleanly and clearly on a smartphone. Otherwise, your rankings will stay in the lower echelons.
Social media also plays its part in helping your rankings improve. If people are willing to share something you have created or offered on your website, then the search engines recognize that. They will trust you more as somebody in your industry with something interesting to say, and the result will be a real boost to your rankings. However, it’s important to make this an ongoing process.
There are many more little tactics that you can employ to raise your profile on the search engines. It cannot be stressed enough how important it is to get your website as high as possible. For example, the difference in traffic between page one and page two is around 35% – and beyond page three it is next to nothing. Get those ranking up and your site visits will increase, guaranteed.