Would you desire an expert or novice when seeking a service? The answer is pretty obvious. However, a name is just a name to a degree…unless someone acquires some sort of certified degree, like a medical doctor. SEO expert services are not particularly ‘doctors’ of the industry, there is no official regulation. However, plenty of providers give top-notch service. The eventual service is what earns the adjective, ‘expert.’
When searching for an SEO provider, consider the following; think less of adjectives.
Experience in Your Industry
SEO agencies address a number of verticals, potentially all of them. That’s great for industries; yet, is it particularly great news for your business? One must wonder. What is a given provider’s direct experience in working within your industry? What types of initiatives (if any) were addressed? Even if a provider did work in your industry it could have been on varied fronts. You and yours may need content while the service provider addressed social media. They could be an expert in social media; but that’s not your particular need. Consider an agency’s level of direct experience.
What does customer service mean to you? Does it exist outside a provider’s level of expertise? In many cases, it does. Think about the notion of a medical doctor’s bedside manner. Do some great tactical doctors do poorly in communicating with patients? Some do. Similarly, ensure your chosen provider provides great services regarding optimization, but also great customer service too. Depending on your level of interest, you may adopt an intensively close or hands-off approach to your campaign. Either way, you’ll want your chosen provider to relay exceptional service.
Forget about the general ‘expert’ adjective in SEO expert services. Rather, seek an agency which will tailor craft your business’ campaign. Doesn’t that make more sense? Will what works for another work for your brand? That seems not very scientifically or practically sound. Seek a provider that knows how to assess situations; then engineer brand-specific implementations. Actually, the more unique the better; you wouldn’t want competitors trying to ‘emulate’ your initiatives.
Expert is Contingent on Engines
It’s difficult to be a traditional ‘expert’ if methods are contingent on outside factors. Search optimization is based on search engine algorithms. SEO expert services know where to place a client’s online assets and how much emphasis should be placed on the element of ‘search’ alone. For instance, social media is not directly involved in ‘search’ but attributes to online marketing success. Real experts understand how to make online marketing work for respective clients.
Patrick Whalen is a part of an elite team of writers who have contributed to hundreds of blogs and news sites. Follow him @2patwhalen.