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When I first read this – I did at least one double take. Say what – like when was the last time Pepsi told the Super Bowl – “we’ll pass, but thanks”
“will bypass the big game for the first time in 23 years”
PBT Consulting
Well – will this be a great move or great blunder? It sounds like they are going social – via project called the pepsi refresh project, and it looks to be a very interesting move.
The idea (from the Pepsi site) is absolutely awesome. In fact, I proposed a similar project to the company I work for a year ago, on a much smaller scale. They are basically going to take the super bowl ad money and let people use the money for grants and projects and then let people also vote on them.
OK – who doesn’t think this is the best idea ever. We all watch these million dollar ads and think – wow, what would I do with the money if I had that – surely not spend it on one of these ads. Now you have that voice.
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