I saw this video yesterday and then kind of forgot about it - I really thought it may be a hoax. Then it popped up in my reader again today.
Here is the video:
It seems like this could be a very interesting way to superimpose images, text and logos on different things. Because I work with some people from broadcast TV - I’m wondering how long it will take to get something “posted” on the news @ 10?
Does this change the way people will “advertise” in the future?
A post over at Social Media Today talking about Iowa’s budding political blogs.
During the ‘06 election cycle, I was baffled about why more candidates weren’t running ads on local political sites, since they’re usually quite cheap, often on the order of $25 or $50 per week, and they’re reaching a very tightly targeted audience.
It seems like we just need ot find the right audience for our sites - then find the advertiser which fits.
It all began with a post at UNEASYsilence titled “Lies, Lies and Adobe Spies” which caught on to the fact that Adobe CS3 apps were calling out to a suspiciously-crafted IP address. As it turns out, the IP in question—192.168.112.2O7.net (note the capital O instead of a zero)—is not an IP at all, but rather a domain owned by statistics-tracking firm Omniture.
It will be interesting to see how this turns out. Unfortunately - the company I work for is connected to Omniture via a vendor. Hopefully there will be more behind this, if it walks like a duck and talks like a duck.
Good news for TV networks: online ads work. As TV shows continue their lengthy migration onto the web, new research finds that the people watching those shows actually pay more attention to both advertising and content when they watch online.
I know it’s true for me…when I watch internet TV it seems like the ads are made specifically for that application.
The net effect of all of this is the increasing availability of fine-grained information about locales. This information is both interesting and valuable. It is sought after by people living in these places and by advertisers who are trying to reach these people. A handful of startups are recognizing the big potential of local information - relevance.
Take some time to read this article - it is really good and really deep. It talks about many different aspects of hyperlocal.
Despite globalization, hyperlocal information is very valuable both to people and advertisers. In the coming years, we will be seeing the rise of a new way to look at information - geography. Inspired by utility and the promise of hyperlocal advertising, startups are racing to build businesses that deliver highly relevant, local information to users.
Today at Reddit we have proof of such behavior. Redditers are calling everyone to click on Rudy Giuliani’s paid ads simply because they cost him money. Think about it: a mass of people which is Reddit or Digg can actually create quite an AdWords bill for poor Rudy if they all start clicking like madmen; at the very least, Google will have problems evaluating the campaign and determining the “false” from the “real” clicks.
If they just encourage 10,000 clicks on a given ad - that could add up pretty quick.
Traditional advertising players risk major revenue declines as budgets shift rapidly to new, interactive formats, which are expected to grow at nearly five times that of traditional advertising. To survive in this new reality, broadcasters must change their mass audience mind-set to cater to niche consumer segments, and distributors need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must experiment creatively, become brokers of consumer insights, and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels.
Not sure if there is any earth shattering information here - but I think it presented well.
Five of the nation’s largest newspaper publishers are rumored to be working on their own online advertising network. Such a network would allow advertisers to buy advertising from one central destination, and include 7 of the top 10 markets in the US according to the report.
So how should we compete with Google or at least challenge its monopoly? Openness. I’ve argued for sometime that we need an open-source ad infrastructure. If the rest of the world other than Google — that is, those who have the other half of advertising Google doesn’t yet have — can gather together and create standards…
Sounds like a win-win…build something we (media) all need - an ad network; and then do what we do…share the wonderful content we own.
Sometimes it is so much easier to envision what the future of something is - then other times, almost impossible.
For instance, the future of “news gathering” - I think we all see how the idea of creating content and putting it all into one big storage area - then all drawing from the pool works. Maybe not down to the minute detail, but in general.
But have you ever tried to figure out the future of sales and advertising? I saw this site pop-up on the radar called Change Advertising Forever and t struck a cord.
What will the future of ad creation look like? Any thoughts?
