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How to Effectively Increase Click Through Rates

Computer Mouse, Mousepad & Hand

Computer Mouse, Mousepad & Hand (Photo credit: Si1very)

Whenever someone runs an online business, the term “Click Through Rate” or simply “CTR” can be commonly heard especially from affiliate marketers. Not only are they that important, but all the affiliate marketing tools in the world would be considered useless if you’re not getting any CTR at all.

Defining Click Through Rates

What is a Click Through Rate? Investopedia defines it as “the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.” That means a banner ad you posted that gets more clicks from visitors than others gets a higher CTR. And a higher CTR means a more successful affiliate marketing venture.

So how do you help increase Click Through Rates? Here are a few tips:

  1. Timing is important
    Different seasons have different kinds of demands. The same goes for different times of the day. If you’re planning to advertise something you think would sell good on Valentine’s Day, make the necessary preparations before February 14. Remember: what works on one season may not work on the next.
  2. Go someplace else
    If there’s too much competition in your community, why not target a similar audience overseas? As the saying goes, “in the land of the blind, the one-eyed man is king.” Looking for where there’s not much competition does not break any rules. And it sure wouldn’t hurt your business to expand your range worldwide.
  3. Do the unexpected
    Posting an ad is just not enough, since studies show that people normally avoid ads. So do the unexpected: make yours as eye-catching as possible without being overly intrusive (which are, based on studies, avoided by people more). Here are a few tips:• Include pictures in your links since they normally get more clicks than those that are only in text.
    • Include a longer title as it is said to help grab the attention of readers.
    • Titles with questions marks also generate higher CTR. Moreover, having three exclamation points at the end is proven to get more clicks than if it only has one (just don’t overdo it).
    • Include a subtitle. You may not know it, but subtitles help add more clicks to the ad.
  4. Use Colors
    Colors can make a big difference for your CTR because of its natural pulling factor by visual means. You might want to use colors that will stand out from the site’s layout by using ones that are in contrast. Be careful though as some colors have different connotations associated with them.Red, for example, can be associated with negative elements like errors, cancel, fails, and stop since it appears on your screen to alert you of such instances (this might be good though if you’re selling apples, tomatoes, carpets, or anything that’s perceived as a “good” kind of red). Doing your home work by studying and experimenting how different color schemes will affect your targets will go a long way.
  5. End with a Question Mark
    If you rely on using text-based ads instead of images, then a statement with a question mark might do the trick for you. A question mark is always associated with mystery and wonder, and most people are naturally curious with what’s around them; that goes the same with what they see on the Internet. Try making your materials more engaging by turning it into a question as this makes it appealing to your audience by piquing their curiosity.

Final Thoughts

These are just some of the things you can do to help increase click through rates. Perhaps the most important thing to keep in mind is that you need to capture the attention of the viewers long enough to make them want to click your links. With that goal as your guide, you can experiment on different things to try and find the ad that works for your target audience.

Author Bio:
Jack Rivera is a Business Writer and a marketing consultant for Affilorama, one of the world’s largest affiliate marketing portal, which offers online training materials through its blog, free lessons, forums and affiliate marketing tools.

Are Banners And Signs An Effective Way To Market A Business?

Marketing is an industry that is in constant flux. And because it is something that depends so much on other people, businesses have to be constantly changing their marketing methods to fit the needs and desires of their customers. But are there some marketing methods that are seemingly timeless. People have been trading and bargaining since the beginning of civilization, and Ancient Greek and Roman markets would often have people acting as “criers” to tout the benefits of a certain product or stall. Flyers are another ancient timeless tool that has remained in practice, but one that has been slightly eclipsed by digital methods. In fact, the internet has impacted the marketing industry like nothing else before. And you can understand why – it is a free, easy, and effective way to promote a business or brand.

So then, with all of the free tools available online, does that mean that other aspects of marketing might become redundant? Once not long ago, the best way to market your brand was to create a sign and stick it somewhere visible. Then you could create banners and billboards and place them in various places that will give daily exposure to your company. So, given the online tools that we have available to us now, is this an outdated practice? Or is there still a place for advertising the old-fashioned way?

Not Going Away

Although online methods are cheaper, it is clear that signs and banners are not going anywhere. The reason? They are effective. Despite your best efforts to keep your eyes in front, you just cannot help from noticing that crazy person spinning the sign at the side of the road. Whether you like it or not, it is effective advertising, and a great way to advertise a good sale or a special deal. And that is not the only use for a branded sign. Here are a few more:

Overpasses

Overpasses are highly visible and, in areas of high traffic, they are seen by thousands of people each day. If you brand a banner with your logo and a simple message, such as your website, it can have a really big impact on directing business towards your company.

Cars

OK, so car ads are not quite classified as “banners,” but since they use vinyl decals, they deserve their place in this list. They are also an excellent way to get your brand seen by hundreds of people daily – especially if you are a commuter.

Conventions

Conventions and trade shows can be a vital factor in establishing your startup in your intended market. To make an impression, you need to make sure that your booth fully represents your company and its brand. Custom banners are the only way to do this.

Banners and signs are never going to be obsolete. They are inexpensive and easy to create. They can reach a wide range of potential customers, and they allow a business to target local markets specifically. Despite the changes in marketing, they are still the best way to make a brand visible.

About the Author: Robert Cordray is a freelance writer and expert in business and finances. He has received many accolades for his work in teaching and small business consultation.

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Advertising For Your Small Business – What’s The Right Way?

Businesses today, specifically small business, are constantly toying with the idea of advertising. Is advertising important? A necessity? And then, of course, there is the task of advertising cheaply and affordably. Can it be done? It’s important for growing businesses to be familiar with and understand the ever changing and different advertising methods available.

Social Media

It’s not a secret that social media is widely popular and constantly changing. A quick and random survey would undoubtedly show that more people (kids and adults included) have a Facebook page, a Twitter account, or an Instagram membership than those who do not. And in most cases, those being asked probably participate in all three of the above-mentioned, social media pheromones versus just one.

It’s been proven time and time again that social media is a great tool to take advantage of if you want to get your business name or product out to the masses. Though there are fees and different packages available that will assist you in marketing your company on these different sites, there is also a “free” option that is still available. Simply put, you could actually be getting free advertisement just by joining Facebook, Twitter, or Instagram. Of course, some maintenance and up keeping will have to take place on the business owner’s part to make sure the pages are constantly looking fresh and offer quality information; however, it’s a great way for new businesses on a budget to get started.

Believe It Or Not, Everything Is Not All About Social Media

Social media is huge right now, that’s a given. However, businesses are still using other methods to advertise their products or events. For example, outdoor banners are not only constantly being purchased, but also proven to be quite effective.

Let’s face facts: not everyone gets on the computer daily. There is still a portion of the world (albeit, a small one) that enjoys old school methods and means: enter the use of an outdoor banner. Outdoor banners come in different sizes, materials, colors, and looks. Not only used for advertising, these banners can and have also been used for different purposes, such as: sporting events, parties, open houses, and much more. Outdoor banner printing has even progressed to sign printing and poster printing.

Other Ways To Advertise

If you think about it, there are a million different ways to advertise your business or company. Basically, just talking in general about what you have to offer, in a way, is advertising. Other inexpensive ways to get your business known include, but are not limited to: handing out free items, giving away flyers, going door-to-door, and making phone calls to different neighborhoods and residences.

Because there are so many different businesses to choose from today, it’s important (especially for small businesses without corporate backing) to advertise what items they have to offer. How is the public supposed to know about your business or product if you don’t advertise and get your name out to the consumers? And with the effective and variety of ways to advertise (even cheaply and freely), there is really no reason for a small business to not advertise.

6 Awesome Pay Per Click Strategies

Knowing a few awesome pay per click tactics can mean the difference between a successful online business experience or one that needs improvement. Once you realize that most of your clients come from pay per click campaigns, you will most likely want to focus on increasing advertising campaigns to build awareness about your product and brand, connect with prospects and help make sales. This way, traffic gets driven to your website. This is why it is important to become truly informed about how pay per click works. It is also of importance to analyze results continuously so you can evaluate ROI and cost regularly. Here are six strategies you can use for your Pay Per Click campaigns.

Educate Yourself

Depending on your budget and nature of business, you might want to keep reading about what pay per click is and all the advancements that have been going on. SEO companies can assist in helping you run a pay per click campaign and the information you learn will help you do better by letting you know all about cost per action networks, advertising networks and other search engines.

Keyword Research

Other than information and doing research on how advertising involving pay per click works, doing studies that are industry-specific will help you know what is going on at the ‘scene’ of your business.  Look at keywords and do keyword research if you are thinking about campaigning for these keywords and check out who your competition is and what they are doing.  Finding out which keywords will most likely bring you the most traffic.

More Than Just SEO

Limiting yourself as to just concentrating on SEO is not a good idea. You can go beyond SEO with your efforts of paid advertising by having these appear on blogs and websites plus other people’s email. You can go to websites with high traffic plus other advertising networks working with a publisher or two and paying fees per one thousand impressions rather than for each of the clicks.

Create Great Ads

People often gravitate towards results that are organic. This is true even when there is a lot going on in pages of search engine results. To be chosen over ads that are organic, your PPC needs to grab attention compared to other ads on the pages. High quality advertising means better rates of conversion and placements. For example, Google determines what your ad placement gets and how much you pay for clicks to rank you. You might even want to utilize graphic ads. This is a specific formula for ads and you get a few text lines with maximum character numbers for every line. Knowing this, you will most likely agree that ad writing for PPC is almost a form of art.

A/B Testing

Study the results when running campaigns. This may cost you more than just 1 campaign. Of course, you can check out real time results and create change in the process. Changes to landing pages and to ad words can make a tremendous difference.

Creativity Matters

Pay Per Click advertising is not the only ad type but tends to grab attention. Other than just telling people to purchase you can ask your audience to like or follow you on Twitter and Facebook. You will soon see that the more creative methods you use in increasing your exposure, the more you will be getting paid.  You can even create a sweepstakes or a contest or have them subscribe to a channel on YouTube that you created.

Use these six advanced strategies to change your Pay Per Click campaigns and watch as the sales increase.

Article writen by Mark Jones of Seo affiliate software.

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Deciding Whether Or Not To Hire A Google Adwords Expert

Now that the traditional routes of offline advertising are declining in comparison to the effectiveness of online campaigns, you may have started to explore the possibility of using Google adwords. If you have, one of the main decisions when starting out is whether to hire an expert to setup and help you maintain your account, or take advantage of the free Google Adwords training and certification available and do it yourself. Here we discuss some factors you will have to consider.

If you decide to try yourself, you should be aware that it can take quite a while to master. Therefore it’s probably worth it in the long run if you have the time available. Even if you eventually foresee hiring a consultant, it may also be worth learning about the subject so that you are able to understand the services and what benefits having a consultant offers. If you go down this route, the first place to start is with Google’s adwords training though their certified professional learning centre which is entirely free. Here you have the option of getting certified either as an individual or a company. You can take the course at your own pace and at the end you have the option of taking the certification exam if you choose to do so. The exam itself does cost a small amount to take, but you can always just do the free training and skip the exam if you like. This is the cheapest way to go about learning, but do be aware that setting up adwords campaigns does cost money to run, and if not properly set up, you can end up wasting a lot of money through trial and error.

The exam itself is one hundred questions and requires you to get seventy five percent of the questions correct. When preparing for the exam it is worth making sure you are well acquainted with all the topics described in the learning centre. It pays off not to just rely on the mock tests to get you through the final examination as in some cases the actual exam questions are much more difficult.

Once you have your certification or adwords training under your belt, there are various online marketers who provide courses, sometimes free, which will provide you with extra expertise. Once you’re ready to dig in, it is worth doing some research into what is currently showing up for your own market in the paid results as well as becoming familiar with headings and ad copy. Make sure that you stay up to date with any new developments in adwords by subscribing to alerts and feeds related to the main authorities in the pay per click industry.

If rather than going down the solo route, you would prefer instead to hire a professional to take care of this function, you can browse through the Google adwords certified partners directory where the members of this directory will have passed the necessary qualifications required and will be currently managing at least one or more adword campaigns.

Eilidh MacRae works for Marketing By Web who offer adwords training.

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