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advertising

This tag is associated with 18 posts

It’s now or never to kick up local advertising…

As the flood waters of change roll into the mid-west from the coasts – the effects are also rolling in.  We’ve been hearing the “rumblings” of niche and local advertising opportunities increasing as web analytics and target marketing become more sophisticated – and here is one really good example. The lightning bolt I logged into [...]

Coke is trying to play catch-up with Pepsi

Image via Wikipedia I first want to say – Pepsi’s idea to skip the super bowl and work the social angle is fantastic. So this decision by Coke to follow is too little to late for me.  Check it out at socialtimes: Coca Cola is planning to run a social media campaign on Facebook during [...]

Google goes live with StreetView Ads

This is brilliant.  Just like many of the video game makers ahve been doing for a while. This patent, which was originally filed on July 7, 2008, describes a new system for promoting ads in online mapping applications. In this patent, Google describes // <![CDATA[// how it plans to identify buildings, posters, signs and billboards [...]

De-Google Ad'd

WE HAVE BEEN DE-GOOGLED! An interesting story about how Google forced a site out of the search. Not only did Google delete the Adsense advertisements appearing on the blog, but it diverted its spider from the site as well. As a result, StudioBriefing.net ceased being cited in Google search results.

The new divide: Walled v. open

Image via Wikipedia I have not been paying a lot of attention to Jeff Jarvis lately – but his recent post hit home.  Maybe it was the friendly objection via a co-workers tweet to my re-tweet, but either way – this is a good read. Here are a few of the better quotes IMO: The [...]

Time for a logo for buytomsstuff

Ah yes – finally.  Time to get a logo for buytomsstuff.com.  This can be hard – but my new favorite way to shop for logos makes it easy. Getting a logo used to be hard and expensive.  99designs makes it easy and almost fun. Now go take a look and give me some feedback on [...]

Curley is innovating again, now let us comment

Image by pellesten via Flickr Rob Curley has been a mstery to me for a while – the guy is just a drop dead awesome innovator, but then doesn’t quite let it all hand out.  Here’s what I mean. Check out Rob’s blog post from yesterday:  “Our new billboard campaign: When marketing is more than [...]

Newspaper sales must evolve too – it starts with classifieds

Image by blmurch via Flickr I’ve been thinking a lot about the post I did a while back called “Sales must evolve too” – I think sometimes iitis easy for the web developers and people “on the outside” of sales to point fingers…but as my Grandma used to say – when you do that you [...]

Add multimedia to your site – today

[kaltura-widget wid="kgcsytxap8" width="410" height="364" addpermission="0" editpermission="1" align="center" /] Image via CrunchBase I think my buddy Nick told me about this a while back – I’m 100% sure I ignored him until I found ashort time ago again in Google reader.  The site is called Apture. Add Multimedia to Your Website with One Click. Integrate text, [...]

Google wants to save newspapers? Maybe they HAVE to.

Image by TheAlieness GiselaGiardino²³ via Flickr I came across this post tonight which was notes from an interview with Google’s Eric Schmidt. Is there some grand gesture Google can make to solve the newspaper industry’s problems? It’s not obvious what the grand gesture would be. Google can’t make the cost of newsprint go down. We [...]

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