The importance of historical web traffic in ranking a site?


TrafficJam (Photo credit: Wikipedia)

Many people who make their living online are interested in the subject of historical web traffic. What is historical web traffic and how can it be used? In order to define the terms you must look to see the traffic that a given website has gotten over a certain period of time.  Alexa rankings are some of the ways that web traffic can be counted.

Historical Web Traffic

Individuals keep a ranking ordinarily of the traffic that has come to a website over a period of time, anywhere from the past 3 months to the past 5 years. Those who are looking at these patterns can determine which unique visitors have come to their website over a given period of time.

It is really helpful to see the type of traffic the site has gotten and where it has come from. These are some of the things that to find when getting to know the site well. Most people use google website analaytics and google tracking tools to get the statistics on some of the traffic that has come their way.

They can use these options to view the traffic and take advantage of the things necessary. There are lots of ways to gauge the traffic coming into a website Having traffic counters, and so forth is one of the ways to do this. These are just some of the ways site owners can make sure they have the traffic they need.

Page Rank History

Those who use wordpress can also find out how their website has been performing over time. It is important for individuals to find since they need to track their websites history, and make sure that they make any necessary amendments or adjustments to the website in question.

Server Tools

Another way to find how many hits the blog or website is getting is to use server tools. For those who wish to see website statistics on their own or someone else’s website they can use to find the statistics of a particular site. is one of the sites that you can use to find the statistics and take advantage of the server tools. Another possible place to check website stats and page history is or

Other places to check would include or Successful owners use these to access traffic stats that may be needed to find their own stats or stats for a particular website. A note is that you as the website owner need to enable these tools first. They are helpful tools and something to bear in mind in order to track the traffic as it comes to a site.

Another tool that may be in your arsenal to look up information on sites you don’t own is traffic estimate. You can enter any website or blog to find out how much traffic the site had over time. This is also a way to find the google page rank of the site, Alexa rank to find out the traffic that the site has.

Many people can find the information they need and can find the ways to locate their historical traffic data as it comes in. It is always good to note this information to draw conclusions about what direction to go in next with the website. It is simply necessary information that owners can use when trying to adjust the website.

Some individuals also want to find their historical page rank as they want to find out whether adding items such as a banner ad would be helpful or appropriate. These are some of the things to use to analyze traffic patterns These are the ways to find out information about how others view the website.

A bit about Page rank history. Those who are somewhat familiar with the inner rankings of google know that google page ranks all of the websites on the internet. It is helpful for those who wish to keep track of their history, and are looking to know how they are ranking, Page rank is one of these things that individuals can use when they list websites by their importance.

Ways that google determines page ranks of sites are as follows:

  • Some of the ways individuals can use page rank is to determine the website rank and its degree of importance as far as google is concerned.
  • Page rank is an algorthim used by google to measure the importance of websites and their relevance to consumers.
  • The algorithim that is used by google was the first one developed by the company and one that has been used since google’s initial definition.
  • Page rank may be considered a probability definition where the page rank is determined by the possibility or probability of anyone clicking on a website at the same time.

Knowing how your page rank changes over time is really useful to those who have websites. Google changes their page rank periodically and is something that to be used when looking for statistics and popularity on a site. It is one of the things that owners can use to track their website’s importance.

It should be noted though that google does not calculate page ranks that often. The page rank that you actually see is the pseudo page rank and it is updated every 3 months. Psuedo page rank is a method that tracks how often the page is searched. It is something owners can use to make sure that you they are on target. It may be a rough guide to actual page rank which is not changed as frequently.

Website authority is another factor that can be used. Website authority in its purest terms is one of the things that measures the age of the domain, content of search and rank,and length of website operation.This is one of the things owners can use to document the impact of their site. It is important to know this as well. In general the longer the site has been around the greater it’s authority.

Adding Too Many Pages Too Quickly May Prompt A Manual Review

Google is famous for tweaking its algorithm on a whim, and every time a significant change has been made (think of pandas and penguins), some percentage of websites experience precipitous drops in rankings, or just get wiped out of the search results altogether.

This, of course, leads to seemingly endless questions from webmasters in forums and discussion boards regarding what can be done to stay in Google’s good graces. Google is also famously vague about giving the specific steps that need to be taken to keep your website from being a casualty of an algorithmic adjustment, so most of the time we’re left up to guesswork.

Don’t Take It Personal

One of the essential facts that you have to keep in mind is that many of these algorithm adjustments are totally automatic, impersonal, and performed on a broad scale; we’re talking millions of websites here.

These types of “tweaks” are based on certain pre-programmed criteria that are basically like a checklist–if your site meets these specifics; you’re placed on the “hit list” automatically. At other times, however, a manual review (i.e., human eyes) may be necessary in order to determine if your site is legitimate or if it falls into the “spam” category in Google’s eyes.

Google has a large team of manual reviewers that have been tasked with the assignment of inspecting websites that seem to straddle the fence in this area. Your site is usually not flagged for a manual review unless the automatic process deems it necessary. You could possibly think of this as a constructive thing; at least you didn’t get disqualified automatically.

What Can Trigger a Manual Review?

There are several speculations as to what can trigger a manual review, but over the years, many experienced webmasters have noticed certain trends in website construction that seem to do the trick. One such activity that can flag your site for a manual review is adding too many pages to your site too quickly at the onset.

Since Google’s engineers are well aware of the onslaught of automated “black hat” sites that can replicate pages on a large scale in mere minutes, it is not advisable that you perform any type of activity that resembles automated page building. Google is ultimately looking for human-built and human-edited content that appeals to other humans, as this will usually provide the best results for the end user.

A Little Patience Goes a Long Way

Given these factors, it will do you much more in the long run to simply be patient and add pages to your website gradually. As to what would be an acceptable amount of pages per hour or per day, that may vary based on what type of website you’re building. If it’s a database-driven site such as a business directory, it may be more understandable to Google’s algorithms if pages are constructed more rapidly due to the fact that content is being pulled from a data source.

But for a blog or something similar, it may look too “fishy” if you’re adding 100 pages a day. As with most things in life, patience will be your friend in this regard. Truth be told, the fundamentals of building a quality and Google-friendly website haven’t really changed too much over the years. If you’re aware of what Google looks for when they’re analyzing websites and stay away from “black hat” activities, you’ll greatly decrease the likelihood of being manually reviewed.

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Belosic is the CEO of Nyseoimperio, a self-service custom app design tool used to create apps for Facebook Pages. Follow him @ or

Google Hires People for Feedback on Search Results – Is Anyone Surprised?

I found this post at ReadWriteWeb about Google hiring people to provide feedback on search results…yes REAL people.

TechnologyReview has published an interview with Google’s Director of Research, Peter Norvig, where it’s acknowledged that the search giant hires individuals to look at search results pages and provide their judgment about the quality of the results.

Seems like Google has made a living making algorithms do the dirty work. So my question is, is Google thinking that people may be the key…or are they just figuring out people think for the next best algorithm?