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Why does my site need SEO – Part 2/2

telescope

telescope (Photo credit: Wikipedia)

In this second post about “why does my site need SEO” and issues that might prevent you from ranking better, we’ll start with one of the most underestimated mistakes that webmasters make.

Why does my site need SEO? – Part 2

  • Failing to understand how Google prioritizes links.
    Here is a typical scenario for most websites: two links to the home page on the upper part of the site, one from the clickable logo and one from the navigation bar, the latter with the anchor “Home.”These links appear on all the pages, and make navigation easier, as they allow users to go back to the home page regardless of where they are.However, which one of those two links will Google prioritize? As we found out, this is what happens:

    • If you have only one link to a given URL, and it’s embedded in an image with an ALT attribute, Google will use it as anchor text
    • If you have two URLs in the same page, one as an image and the other as text, Google will prioritize the latter, regardless of its position or the ALT tag of the image link.

    Forget about the dear old “Home” as anchor text then, and try to use a more descriptive one. Also, remember two more things when it comes to links:

    • Google prefers HTML over Javascript
    • If the first link uses the rel=”nofollow” attribute, that will block the crawling of the second one, even if it’s not nofollow.

    The safe bet is to make sure that the first link to a URL is a keyword-rich text, as it will have priority in Google’s eyes on any other URL that might come further down in the page.

  • Moving to a different URL without letting Google know.
    If you are moving an entire site to a new URL, what happens to all the old backlinks, and how can you avoid losing your hard-earned Page Rank? The solution is a Google tool for webmasters, called Change of Address Form, whose purpose is to inform the search engine that your site has moved. On top of that, you want to put permanent redirections (called 301) from the old pages to the corresponding ones in the new site.The difference  between the tool and the 301 is that the first provides the information about the change at site level, whereas the latter is for single pages, but it definitely won’t hurt to use both (in fact, Google recommends it), and for two reasons:
    • The PageRank from the old URL will be passed on to the new one
    • Users that visit the old URL directly, from a bookmark, old backlinks or by typing it on the address bar, will be led to your new site, without getting the infamous “Page not found” response.
  • Building slow loading pages.
    Last but not least, don’t forget that users want speed, and so does Google. A slow-loading page will affect you negatively in two waysIf you use Adwords to promote your site, a high loading time will lower your Quality Score, resulting in higher Cost Per Click of your ads and a less favorable placement

    Whether you use Adwords or not, slowness will bring you down in the rankings.

So, do you still think you don’t need an SEO guy?   These should be some good reasons why does my site need SEO.

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5 SEO Tips for Bloggers

5 Spot

5 Spot (Photo credit: Thomas Hawk)

You you just trying to do good writing and not playing the game of all the SEO tricks?  All those silly “tips” that are supposed to skyrocket you to the top ten of Google.

Instead of all that junk – here are five simple and straightforward SEO tips that will help you rank better integrating seamlessly with your writing.

SEO Tips:

  1. One post, one topic, one title. Titles are not only important for your readers but for search engines too, which after all are also readers, although not human. Make sure that the title reflects the topic of the article, and that the article is about a specific topic only. Search engines don’t like confusion and neither do your readers.
  2. Add the metadescription. This one not about ranking but about getting more clicks. If you scroll down your WordPress text editor page (because you are using WordPress, right?), you will likely see a box where you can add a description of the page with a maximum of about 140 characters. This is what searchers will likely see when they find your page in the search engine results, so use it.
  3. Don’t forget the main keywords. We’re not asking you to do keyword research, or maybe we are, but a very quick one. Go to Google and start typing the keyword that best describes the topic you are writing about: the auto-complete function will give you the phrase that people actually use to search that topic on the internet, with probably a couple of variations as well. Incorporate those keywords in the body of the text, just to help search engines understand even better what you are talking about.
  4. Use images and give them titles. You are probably already using images in your posts (and if you’re not, start now), but you should also give them a title using the so called ALT-tag. That’s what search engines use to “read” a picture, so the content of the post will gain more clarity in their eyes. An added bonus is that you might even rank and receive organic traffic from those pictures. Again, WordPress makes it very easy to add the ALT-tag, so there’s nothing technical to learn.
  5. Write guest posts. No blogger’s an island, as the poet used to say (well, sort of), so reaching out to the other people in your niche should be a natural thing to do. You can do it in forums, via email, or commenting on their blogs. The most effective thing you can do however, is to write a post for their blog, with a link to your site. Just one word of caution though: do it for the relationship and the traffic, not for the link.

That was our five quick and painless SEO tips to make your blogging efforts more rewarding.  Good luck.

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