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Mark Cuban: How to Win at the Sport of Business

This is a book I purchased a while back as the kindle version – and then recently also picked up the audible version.

What I think I like most about this book is the way Mark Cuban explains he got when he has.  Hard work – it seems like so many books these days are “gaming” getting ahead…not a fan.  probably because my dad busted his butt as a mechanic his whole life and did very well for himself.

Book Preview:

How to Win at the Sport of Business

    • File Size: 1589 KB
    • Print Length: 84 pages
    • Publisher: Diversion Books (November 21, 2013)
    • Publication Date: November 21, 2013
    • Sold by: Amazon Digital Services LLC
    • Language: English
    • ASIN: B006AX6ONI

 

Four Easy Methods Of Interacting With Customers And Clients

If you want to be effective in business today, you have to ensure that your company feels open to consumers and clients. Customers are used to interacting with their businesses. If you look at fresh company websites, you will see that they have popup boxes. In it you can talk to an employee of the company. Or perhaps it is just an automated response box. Either way it does not matter. What matters is how the business looks. It looks and feels like customers can interact. That is key. How else can you create this effect?

Social Media

As with everything these days, it all comes down to social media. You probably have personal accounts already. But should also have a business Twitter, Facebook, and even Instagram. If you do not have these set up, they are all a great way for interacting with clients. You can post big business announcements on Twitter. If you are savvy, post a link to an article on a blog you own. Use the blog to talk about different aspects of your business. You will build more interest in your company. You can use Instagram the same way. If there is a big business event like a conference, take a picture and post it on your account. Include a link to your website. FaceBook can be utilized for interacting with customers on a more personal level.

A Great Website

A fantastic, easy to use website works as a big advertisement towards your customers. They see your website is filled with info about your company and maybe even success stories. There are pictures and videos that make your website graphic and vivid. Remember, customers love interaction so using one of those smart boxes we talked about may not be a bad idea. You can have links to your blog and twitter feeds on the side. You can use links to take customers where you want them to go on different articles. This can be to your shop or news about your business industry.

Little Touches

Do not be afraid of interacting with your customers on a personal level. They love it. They like to know that businesses they use care. You can show this by sending greeting cards. This does not have to be for special occasions like Christmas. You can send cards to say: thank you for using your business for the first time. Or we hope you enjoy this product. For more ideas and an example of how to do this look at a website like http://www.eco2greetings.com/.

A Quick Survey

Finally, you need to take this message on board. Customers know what they want. They know what they like. If you want to improve customer relations all you have to do is listen to them. But first you have to gather information. We recommend doing this with either a survey on your website or an email. If you do it through the post, they will most likely view it as junk. Surveys are always a useful resource. They may be where the next idea to improve your company comes from.

businessman

Guest posts are a great way to build unique content on your site

perfect-guest-post_600Its important to leverage guest posts as part of your overall content marketing strategy. Why? Because it has numerous benefits for you and your brand, even if that brand is yourself. First, it helps to spread your content across the web. Second, it taps into a new user base that can become regular visitors to your own site. Third, it establishes you as a genuine authority in your field, something you desperately need to maintain credibility on the internet.

But how do you properly write a guest post? MyBlogGuest, a site dedicated to guest posting, has come up with an infographic to break it down for you. Taking a high authority guest post and showing it on the left, they then use the right to point out each tip that makes up the anatomy of a truly good guest article.

Every tip is color coded, with an arrow that points out where it has been used. This allows you to clearly see the advice in action, and so better implement if for your own blog. It includes how to write proper titles, the trick to a perfect byline, the need for specific formatting tricks, the right way to link, and more.

As an added bonus, the post they have used as an example is another very useful one about using embeddable Google posts for your business. Which is a further little tip that you can use in your social media marketing, to further enhance your results. Who doesn’t like a bit of a bonus from their already helpful tutorials?

If you have been looking for a way to boost your content and figure out the way to make a truly impeccable guest post, this is the infographic for you. If not, check it out anyway…it is a must see for anyone who wants to brand themselves, build authority or increase traffic.

To download your copy, please go here: The Anatomy of the Perfect Guest Post. The PDF Cheatsheet is absolutely free.

Netsuite Web Development 101 – Introduction

I have been working at a company called clickstop since September of 2010.  We are an ecommerce company which makes most of our revenue from a cargo control company, US Cargo Control – we sell anything you can think of to tie down a load.  On a truck, Semi or Lifting and Rigging equipment.  We leverage an ERP system called Netsuite, it is an all-in-one software package that handles everything from printing our checks to inventory to shipping to serving up our web pages.

That will be the focus of a small web series I intend to write.  I want to break down some of the mystery of how it does what it does.  I will discuss my frustrations and some of the things it does well.

English: Cloud Computing Image

Cloud Computing  (Wikipedia)

If you have questions – please feel free to use the contact form, and I will try to integrate them into the posts.

Netsuite is an interesting beast – it is super nice because it is an all in one solution.  But it can be a bear at time, the power is really in the ability to access most any piece of the business from within the cloud based package.

Here are the topics I plan to cover – I will link to these and add more as we go.

Netsuite Web Development:

  1. website setup
  2. website themes
  3. netsuite specific design
  4. products and product categories
  5. layouts
  6. themes
  7. netsuite & google annalytics
  8. website tips & tricks
  9. other interesting things

Please let me know if you think of more questions – this will be an interesting exercise.

More to come.

What is an authority site?

Young people have no respect for authority now...

Young people have no respect for authority nowadays (Photo credit: Alexandre Dulaunoy)

Making an authority website should be the goal of any business that focuses on SEO. While it is possible for an ecommerce website with little content that is able to rank for a wide range of different high profile keywords, the goal needs to be the main information source for individuals looking for information about that particular niche. An authority site is typically an information hub, but it can fill a number of different roles, depending upon the needs of the business and it’s current SEO outlook. Typically, an authority site will contain some of the following characteristics.

Authority site: Definitive Information Provider

One thing that many authority sites have in common is the fact that it is a bonafide information provider for information that is related to the business’ particular industry. Typically, the more information contained on the website the better. Websites that are able to achieve status as an authority website are able to provide a wide range of information about any and all subjects related to their niche.

By looking at what other websites have done successfully, businesses that are interested in becoming an authority site will be able to learn how to go about structuring content and navigation to make the experience seamless for the end user, while also remaining search engine friendly.

Depending upon how broad a particular niche is, a site could be an authority website with just a few pages. Broader niches could require hundreds or thousands of pages to be a true authority. In example, if a particular niche focused on “Stock mufflers in Honda Civics,” that authority site might only need 10 to 15 pages to display all of the relevant information. However, if the website were focused on “Honda Civic Parts,” in general, there would be a lot more content required to provide well-rounded information on the subject as a whole.

Authority websites should strive to cover the entirety of their subject matter as wholly as possible. There can be dozens of websites considered to be an authority in the same niche, but those that are able to go above and beyond in terms of information quality and quantity are much more likely to position themselves as an authority site.

Keep in mind that there are no strict definitions of an authority site. There is no magical number of pages that needs to be reached in order to be considered one. Instead of setting limits and aiming for a certain number of pages, set goals for providing the best coverage of the subject matter within that niche.

Links

While it is not a necessity to be considered an authority site, a large majority of websites will have links from other authority sites within their niche. While links might not play the same prominent role in SEO as they once did, having a high quality inbound link profile still helps the website to rank and is required for most competitive keywords. A website can have the greatest content in the world, but if the website does not contain what the Google algorithm is looking for, it will never be able to rank. The goal of any would-be authority site should be to garner links from other authority sites within the niche. This signals to google that the website provides excellent information that is worth being linked to. The higher quality the website is that the link comes from, the better.

Additionally, would-be authority sites also need to make sure that they link to other high quality websites as well. Understanding link juice, how it flows from one page to another, and how to structure it’s outbound links for maximum effect is an important part of SEO. The business need to make sure that the website is linking to other high quality websites in its niche. An easy way to make sure that a website has appropriate outbound links is to link to sources for the information provided. If a particular website was used during article research, a link to that website would be appropriate and would help to establish professionalism as well.

Links allow websites to pass their Google authority from one page to another, and one site to another. This is commonly referred to as ‘link juice.’ A strong navigation system helps authority sites to pass this Google authority from one page to another on their own site. The outbound links allow the website to pass that authority on to other websites. Essentially, an outbound link is viewed as a vote of confidence for the websites that are linked to. This is applied in reverse for inbound links, meaning that the goal should be to garner as many votes of confidence as possible.

Expanded Content

One thing that can be noted by visiting authority sites is the fact that many of them offer expanded content, greatly helping their ranking authority. Expanded content refers to adding other, usually visual additions to the content so that it is more than just words on a page. Remember, half of the population learns better visually. For this reason, would-be authority websites should add images, videos, and info graphics that help to support the claims that are being made on the page.

By providing better information with expanded content types, the website is able to not only help users to better understand the information that is provided, but this also makes a website much more likely to garner links from other authority sites that find the content useful as well.

The ranking authority of a given website depends on a number of different factors. Not only should the website be the best provider of information in the given niche, but it should also have a solid SEO structure, links from other websites that are within the niche and considered to be authorities, and enough information to cover the entire niche as a whole.

Having an authority website can mean big returns for a business. No matter what style a website is published as, whether it is an e-commerce site, informational site, web magazine, or other type of website, that doesn’t stop them from offering a wealth of high quality information related to their subject matter. There is no set requirement that must be met to be an authority site, but there are certain considerations that need to be taken into account such as what subjects need to be covered. Building an authority site takes time, effort and knowledge, but can pay off big in the long term.