Posts Tagged ‘Conversation’

Not content – Context is King!

Posted by tom.altman on April 14th, 2008
Web Gaining ConsciousnessImage by motionblur via Flickr

If there is one thing my circle of friends (Jason, Annette, Nick and Abe) would agree that I say way too much is it’s all about the conversation – we need to engage people in a real life convo.

So when I read Steve Raye’s post @ social media today, you can imaging my grin:

We’ve heard a lot of people repeat the Web 2.0 cliché that “Content is King”. But the new thinking is that Content is not King, Context is. The internet has evolved in stages over the last 10 years from “Surf” to “Search” to “Find” and now the challenge is to “Filter”. We can get a massive amount of relevant information in a nanosecond…

So here’s the message marketers in this brave new world need to get…Be Part of the Conversation…With or without you, the conversation is taking place. The choice then is to participate and help shape it, or ignore it and let it shape you.

Heck yea!  I say we need to del.icio.us-up, twiter-up & most importantly…WEDIAUP.

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Effective networking – art or science?

Posted by tom.altman on March 31st, 2008

David and Jonathan The Biblical account of David and Jonathan has been read by some as the story of two lovers. Image from WikipediaFrom a post today from Jonathan Farrington’s blog called “Are You Really An Effective Networker?”

Networking effectiveness starts with a positive personal attitude and an understanding that successful networking is built on a spirit of giving and sharing and not of bargaining and keeping score.

I love the last line in the quote above.   It’s like, dude…if you’re networking simply to see how many connections you can get, please!  But if you look at networking as a conversation and a relationship – it can be more sucessful or at least more fruitful.

I think of it like all these guys (Robert Scoble and  Jason Calacanus) who try and see how many Twitter followers they can aquire or facebook friends.  (And I understand they are looking at more as marketing than networking.)  But they are definitely not engaging people in two-way conversation, they cannot keep up if 10,000 Twiiter-fans and facebook friends are asking for help.

I think of it as more art than science myself, but there are definitely formulas to success.

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Forums 2.0?

Posted by tom.altman on March 29th, 2008

Source: WikipediaI love forums – and really they have been around forever. (Pre-internet is forever you know.) But I am really frustrated that there has been very little innovation in the area. Why s that?

Do they (forums) really not matter anymore? It seems like they were one of the first conversations to happen on the web. They pre-date IM and basically allow a “real-time” chat. (Its really close to realtime, you would refresh for new comments.)

I wonder if forums will evolve – or will they become obsolete via other technology. Wiki’s are great, but they don’t offer the conversation forums do. Twitter has the real time feel and conversation, but it is hard to archive and search the good information later.

So what is next? I’m not sure – although I’m not going to make it to the Web 2.0 conference in San Fran this year – I’m hoping to send the challenge along with a friend to pop it into a birds-of-feather session.

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