My dad passed away about a year ago and he was a collector. You’ve seem the show “Pickers”? How about “Hoarders”? We’re somewhere in between – unfortunately, closer to the latter. Though this process I’ve started to become really familiar with craigslist and seen things I’ve done work and not work and thought I would share those.
Here are 5 tips I have found work very well:
- Medium length description
I didn’t know what to call this – but it’s kind of saying “just say enough”. Sometimes you see descriptions which are too short, too long – but we want just enough. Remember to include manufacture, model and other pertinent info – especially things which cannot be captured with the picture and take the time to research the item you are selling – try to use proper terminology when describing it.
Also – don’t forget some people will be viewing this via a mobile device – so use white space as your friend – a couple of extra break tags makes the text more readable.
- Category Research
This is something I’ve done as a mistake and had to correct the problem. We have 2 ways to help with this problem.
#1 – search for similar items and see where they are categorized. This is a great way to find the right spot.
#2 – try, try try again. Yea – put the ad in the best spot you can, then if it doesn’t work – move it. One of the cool things about craigslist is it allows you to change categories after you submit – so if you need to, move it.
- Pictures, Pictures, Pictures
Hopefully this goes without saying…but please, nothing should get posted without a picture. Take some for different angles and if the item has a badge/serial number plate – take a non blurry photo of it.
If you are having issues getting a clear picture of the serial number – then try shining a flashlight on the area you are taking the picture of – it just may be too dark. The other issue is usually cameras don’t take close pictures well…see if your camera has a “macro” mode – which is made for very close pictures. The icon for macro ususally looks like the tiny flower.
Unless you are really not interested in selling – put a fair price on the item. Let’s face it – unless the item is NIB (new in box) it is not new…so don’t ask 95% of new price. If you’re not sure – do some research and price it similarly.
I personally don’t call on itmes which are not priced unless I REALLY want it. It just seems like the person wants to squeeze me for whatever price I’m willing to pay.
- Cell, email whatever way they want to go…
I sometimes forget this one because I love using txt and email – but put many different methods of contact down. You want people to be able to get a hold of you no matter what. hey – if they have money burning a hole in their pocket for your item – lets let them use it.
I know some of these seem like a no-brainer, but I have violated almost everyone in my history with craigslist. Good luck in your sales – I hope these tips help.
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