If you want to be effective in business today, you have to ensure that your company feels open to consumers and clients. Customers are used to interacting with their businesses. If you look at fresh company websites, you will see that they have popup boxes. In it you can talk to an employee of the company. Or perhaps it is just an automated response box. Either way it does not matter. What matters is how the business looks. It looks and feels like customers can interact. That is key. How else can you create this effect?
As with everything these days, it all comes down to social media. You probably have personal accounts already. But should also have a business Twitter, Facebook, and even Instagram. If you do not have these set up, they are all a great way for interacting with clients. You can post big business announcements on Twitter. If you are savvy, post a link to an article on a blog you own. Use the blog to talk about different aspects of your business. You will build more interest in your company. You can use Instagram the same way. If there is a big business event like a conference, take a picture and post it on your account. Include a link to your website. FaceBook can be utilized for interacting with customers on a more personal level.
A Great Website
A fantastic, easy to use website works as a big advertisement towards your customers. They see your website is filled with info about your company and maybe even success stories. There are pictures and videos that make your website graphic and vivid. Remember, customers love interaction so using one of those smart boxes we talked about may not be a bad idea. You can have links to your blog and twitter feeds on the side. You can use links to take customers where you want them to go on different articles. This can be to your shop or news about your business industry.
Do not be afraid of interacting with your customers on a personal level. They love it. They like to know that businesses they use care. You can show this by sending greeting cards. This does not have to be for special occasions like Christmas. You can send cards to say: thank you for using your business for the first time. Or we hope you enjoy this product. For more ideas and an example of how to do this look at a website like http://www.eco2greetings.com/.
A Quick Survey
Finally, you need to take this message on board. Customers know what they want. They know what they like. If you want to improve customer relations all you have to do is listen to them. But first you have to gather information. We recommend doing this with either a survey on your website or an email. If you do it through the post, they will most likely view it as junk. Surveys are always a useful resource. They may be where the next idea to improve your company comes from.