Tom Altman’s Wedia Conversation

Scott Karp over at Publishing 2.0 has posted a cool story yesterday about different new media methods of tracking the NH primaries:

How should I figure out who’s got the best coverage of the New Hampshire primary results, which is being covered by every news outlet and political blog on the planet?

I could got to any mainstream media site, and read the headline article. But which one would be worth my time? Who’s got the inside dope? There were a gazillion journalists in New Hampshire last night — which one should I listen to?

Mashable posted this article Tuesday (11/20/2007) about manipulating AdSense/AdWords.

 Today at Reddit we have proof of such behavior. Redditers are calling everyone to click on Rudy Giuliani’s paid ads simply because they cost him money. Think about it: a mass of people which is Reddit or Digg can actually create quite an AdWords bill for poor Rudy if they all start clicking like madmen; at the very least, Google will have problems evaluating the campaign and determining the “false” from the “real” clicks.

If they just encourage 10,000 clicks on a given ad - that could add up pretty quick.

I found a link to this article on Digg and found it funny. And even though this is done as a bit of a comedy - we can take a real look and apply some of this stuff.

What it does do - it tell you what the “buzz” words are and focuses on the things which “appear” to be important. Also - check out the comments at the bottom, this is why many people are choosing to disable comments.

This is interesting, because when you think of online advertising - Microsoft is not usually the top of mind answer. For me, Google would be number one. But Digg (as the article states) has 17 million unique visitors a month…WOW!

Digg Inc. and Microsoft Corp. today announced an agreement in which the two companies will collaborate to bring relevant advertising to the more than 17 million unique monthly visitors to Digg, an innovative Web site that harnesses the collective wisdom of the world’s online audience to prioritize the overwhelming amount of content available on the Web. Microsoft’s advanced advertising technology and sales force combined with Digg’s unique and growing user community make possible the three-year collaboration, grounded in the companies’ commitment to technological innovation and user experience.”