Do old domains have any advantage from newer sites?

1959 Microwave

1959 Microwave (Photo credit: SportSuburban)

People often times talk about new domains – and how soon will Google index the site…but what about the old websites and its pages and previous rankings, how does that apply to what Google is doing?  What are the algorithm updates doing to those older domains?

If you have not updated your website since before Y2K – you probably have some updates to do to your website.

Matt Cutts talks about Old Domains

The fact is – most older sites tend to put the page creation process on “cruise control” at times.  The same vigor that got you to the top of the rankings in “the old days” with your seasoned, older domain – has much of the same value today…sometimes even more.

“The advice that I can gives you as the owner of the site that has been around for 14 years is to take a fresh look at your site. A lot of time if you land on your site and you land on a random website from the search results, even if they have been in business for 14-15 years, sometime the haven’t updated their template or their page layout or anything in years, and it looks like, frankly, a stale older site, and that sort of thing where users might not be as happy about that.”
Matt Cutts – Google

So basically – fight to stay number one or in the top ten.  Be hungry like these new site people are being.  You have to continue to push out new content, look at social sharing, new ways to do things – essentially you need to have your old domain stay current.  Old domain doesn’t mean you have to do “old” things with it.

If the site you are running is a WordPress site – there are tons of new, fresh themes out there to give you old site a new look.  If you’re not WordPress – many of the other platforms are doing the same.

Aggressive Strategy Is Vital Before Developing Domain Names

If you are ready to tackle the complex world of selling online, and wish to put together some form of long-term plan for personal development fulfillment, you need to cultivate a strategy to pen your goals and needs on paper.  Since developing domain names takes a personal investment, you need something viable for long-term sanity; in other words, you’ll need mental training before entering the business life.

In doing this, a few steps need to be followed before you start in on any ideas towards betterment of your personal life or health.  Following these key points, along with adequate research, will assist you in creation of a personal development plan focused solely towards your needs.

Domain Name Strategy:

Define Reachable Goals

As with finances, you simply need to define and solidify basic goals geared towards achievement of basic parameters you set to conquest.  Clearly ask yourself which facet needs attention, which order various parts of your personal development can wait, and how you’ll reach each milestone.  Once you have defined your goals, you can arrange and refine them to suit your needs.  Never set a goal that is impossible to reach as this can result in mental anguish or overall disappointments.

Realize Mistakes

As you progress through your personal development milestones, mistakes will inexorably be made.  Rather than spend time dwelling on slip-ups, realize these mistakes and document them.  As you approach your next milestone successfully, applaud yourself for adjusting quickly to your errant behavior and surpassing your next milestone.   This action could easily bleed into your business life.

Continuously keep a can-do attitude, revert from allowing outside influences to deter your goals, and find that mistakes are allowed – it’s simply how we handle them now which sets us apart from the past.

Frequent Assessments

Take the time to assess strides you’re making in personal development and goal achievement. Gauge whether further milestones need to be added for optimal results and, possibly, start to work on the next goal once you see the finish line of your current goal.  Encourage yourself to push harder to make the dreams you’ve set to accomplish come true.  Never back down from challenges online, and off.

After you’ve made adequate assessments, you should be well on your way towards creating your successful online presence, capped off with well-developed domain names.


These are some of the major areas you’ll need to consider and focus on when self-help becomes part of your repertoire.  Be completely honest with yourself on paper, make short term and long term goals, and be prepared for some bumps along the way.  If you’ve been accurate in your initial personal development assessments, and you’re setting milestones that can be easily achieved, expect your goals to be amassed and a new you to unfold from your self-help efforts.  From there, business finesse will come naturally.

Everyone believes that slapping up websites, buying domain names and launching an aggressive marketing campaign will work 100% of the time.  Unfortunately, since your personal investment is rather high, you must come prepared emotionally to handle successes, and rigors, that will come.

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Roger Klawinski is a freelance writer and experienced domainer from Indiana. You can follow him on Google+.

Domain Name Flipping: Better In Smaller Doses

Anything manufactured, computer implemented, immaculately conceived or dreamt up overnight can be flipped for profit, as our current technologically savvy society is proving.  Domain names, content, or anything which another man, woman or child slaved tirelessly over is being forfeited for someone’s fiduciary responsibility, or personal benefit.  With domain name flipping, however, you’re entering one fierce battleground where OTSS, baby.  Only the strong survive.

Those considering entering the domain name game should, in addition to normal due diligence, perhaps begin their quest for Brewster’s millions on smaller scales.  We’ll explain why, and potential ramifications of being stuck with 700 useless WhoIs entries.

Buy In Bulk, Sell ‘Em Low

Businessmen think too high, creating entrepreneurial depression when their expectations aren’t met.  Imagine buying twelve $400 domains and trying to flip them for $600 each.  Now imagine buying 3000 domains for $9.99 and selling them for $15.00 each.  Sure, the margins seem much smaller, yet you’ll never touch the names – only register, then flip.  Buying low priced domains in bulk and upselling perhaps 20%-50% over margin works just as well, if not better, than finding one great name and attempting to pander it for 3 times its buy price.

It Must Be Brand Worthy

If domain investors wanted domains which cannot be branded, they’d register their own.  Unless you get into LLL or LLLL domain flipping, most businesses want some part of their product or service out there on Front Street, making the domain name the most obtrusive place to start.  Remember, cybersquatting is frowned upon; instead of registering Apple iPhones, you’ll probably need to concentrate on the phones facet – verbose to multimillion dollar giants like Apple – since you’ll find yourself slapped with $1M lawsuits by taking property names already trademarked.

Draw Parking Income First

Another logical choice domainers are making revolves around monetizing before flipping.  One reason why Sedo, Afternic and GoDaddy offer attractive parking incentives is because they’re already two steps ahead of your thinking. Ultimately, you’ll register your $12.99 domain name, and in several months, have earned that registration fee back with parking income.  During the process, you’ll index that domain name, perhaps grab some backlinks and increase traffic tallies.  In just one year, that $12.99 domain just increased its worth to $29.99.  Taking your proof of domain income to investors, you’ll see that perhaps they’re thinking $15.00, and you sell it.  Still came out with two bucks profit – yet multiply that by the hundreds.

Getting Stuck

You’ll often find yourself making a seemingly intelligent choice by purchasing several domain names for high dollar, thinking you’ll turn profit quickly.  What seemed excellent for you may have been someone’s ten year burden; make sure you investigate the domain, request their monetization records and anything relevant to legal action taken on that domain name. You’ll find yourself with more problems, financial loss from re-registering yearly and angst from not moving the domain fast enough unless you take your time to self-educate before flipping domain names. Like other major investments, it’s better to test domain waters in smaller doses before making purchasing decisions you’ll later regret.

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Roger Klawinksi is a domainer and freelance writer for where businesses can find the best brand name domains in their niches.

Lesson Learned From An Affiliate Link Disaster

Neglect caused one of the biggest disasters my website faced in its 5 years online. I was too busy managing other websites to pay attention to the day to day metrics of one of my own. Then one day, I went to my site and my desktop virus protection was blocking it. Hmmm, now what? So, I did a search in Google for my site and low and behold, beneath the url was a lovely little message saying “This site may harm your computer.” I was baffled. The site is just an informational website with no downloads. Upon logging into webmaster tools, I discovered that an old affiliate link from 2 years ago (which was inactive) was the cause. Down went my rankings. Down went my traffic. Stupidly, I had never removed the code from my site and was completely unaware that Adbull was known for distributing malware.

When Adbull was in beta, the earnings were great. A friend had recommended it and I didn’t know much about it. Then I received emails complaining about the annoying pop-ups and decided the earnings weren’t worth chasing visitors away. At that point, I just deactivated my account and forgot about it.

The Frenzy

Every darn Adbull code had been manually placed within the body of the page. Once I knew Adbull was to blame, I was racing to remove every last code from thousands of web pages. Several times, I thought I’d gotten them all, submitted for a malware review and was given a sample link where the code still existed. Three times I went through this craziness, but the last time, Google was not displaying any page where it was found. I was losing sleep, thinking that was the end of my site and I’d never figure out how to get out of it when a week or so later, the malware message was finally removed.

My Lesson

You never know what third party websites will display on yours. Who would think a code that was no longer working would trigger malware detection. I’ve grown tired of trying out affiliate after affiliate who has contacted me promising high CPM rates only to discover they display only low CPM ads on my site. Realistically, it’s not worth trying out every new affiliate. Stick with the reputable ones or find a better monetization model. Take the time to find out what an affiliate program‘s reputation is so you can avoid having a bad one ruin your own.

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Theresa Happe works with, the largest domain auction marketplace offering thousands of available and premium domain names for sale.

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How to Snatch an Expiring Domain

This is a very in depth post on how was able to grab a domain at expiration time:

I recently found myself in the position of wanting to register a domain which was owned by someone else. The domain was set to expire in a week, and I figured there was a decent chance that the person who owned it wouldn’t be renewing it. Upon consulting the WhoIs registry on the current owner, I discovered the guy was a bit of a domain shark and didn’t seem to be around anymore.

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