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The Retailer’s Guide To ECommerce Success


Image by: Jurgen Appelo 

 

Competition is fierce in the retail industry. With multi channel retail, the rise of online shopping and the world economies taking a hit, you need that X factor to really stand out to your customers.

Right now eCommerce is huge, and it looks set to continue to grow. There is no easier way to open up your business to a global audience and join the worldwide shop front that is online retail. But succeeding in this space is tough. There are pitfalls and setbacks galore ahead, so listen up and heed our words. Here’s some solid advice for you, the retailer, and hopefully guide you to eCommerce success!

  1. Be Brand-Aware

    Having a strong brand is important. This is how your customers will come to recognise you and the quality service you provide. Neglecting to pay attention to your branding – whether it’s your logo, site design or the stamp you use on your delivery boxes – can damage your credibility and hurt sales.

  2. Get An ‘Edge’

    Do you know how many eCommerce sites there are out there? No, neither do I, but there’s a lot, and they’re all vying for the attention of click-happy shoppers everywhere. If you want to stand out and get the business you want you need to find your niche. What makes your site and service special? What can you offer that no one else can? Have a think, work hard at it, and eventually you will find your unique selling point.

  3. Be User Friendly

    If you look at popular sites that are built on eCommerce (see Amazon, Ebay and Asos) it’s what you don’t notice that counts. The loading speed? The payment systems? The presentation? These all affect the user and can stand in the way of an optimum shopping experience. Be like these three juggernauts: keep it clean, keep it clear, and always keep your user in mind when designing you site.

  4. Reward Your Customers

    It is important to appreciate the business when you get it, no matter how big you get. Be sure to reward your customers with deals, sales and competitions to make sure they feel loved! These techniques are also great ways to attract new customers to your site.

  5. Use Social Media

    To ignore social media as an online business is to ignore a useful, boundless source on information and interaction with your consumer base. Twitter and Facebook can be great for searching out business and attracting followers. It can be used as a soundboard to see what your community really want. And it can also be used to launch competitions, answer questions and complaints and generally improve your digital footprint.

Follow these tips and you’ll be a sure-fire hit in the digital marketplace. So get designing, get your eCommerce software set up, and get your products out there.

Have you got any other suggestions to guarantee your eCommerce business success? Share in the comments below.

Featured images:

Grant Bailey is a writer for K3 Retail. His specialist areas are social media and marketing, both indispensable tools in the modern retailing.

Advertising For Your Small Business – What’s The Right Way?

Businesses today, specifically small business, are constantly toying with the idea of advertising. Is advertising important? A necessity? And then, of course, there is the task of advertising cheaply and affordably. Can it be done? It’s important for growing businesses to be familiar with and understand the ever changing and different advertising methods available.

Social Media

It’s not a secret that social media is widely popular and constantly changing. A quick and random survey would undoubtedly show that more people (kids and adults included) have a Facebook page, a Twitter account, or an Instagram membership than those who do not. And in most cases, those being asked probably participate in all three of the above-mentioned, social media pheromones versus just one.

It’s been proven time and time again that social media is a great tool to take advantage of if you want to get your business name or product out to the masses. Though there are fees and different packages available that will assist you in marketing your company on these different sites, there is also a “free” option that is still available. Simply put, you could actually be getting free advertisement just by joining Facebook, Twitter, or Instagram. Of course, some maintenance and up keeping will have to take place on the business owner’s part to make sure the pages are constantly looking fresh and offer quality information; however, it’s a great way for new businesses on a budget to get started.

Believe It Or Not, Everything Is Not All About Social Media

Social media is huge right now, that’s a given. However, businesses are still using other methods to advertise their products or events. For example, outdoor banners are not only constantly being purchased, but also proven to be quite effective.

Let’s face facts: not everyone gets on the computer daily. There is still a portion of the world (albeit, a small one) that enjoys old school methods and means: enter the use of an outdoor banner. Outdoor banners come in different sizes, materials, colors, and looks. Not only used for advertising, these banners can and have also been used for different purposes, such as: sporting events, parties, open houses, and much more. Outdoor banner printing has even progressed to sign printing and poster printing.

Other Ways To Advertise

If you think about it, there are a million different ways to advertise your business or company. Basically, just talking in general about what you have to offer, in a way, is advertising. Other inexpensive ways to get your business known include, but are not limited to: handing out free items, giving away flyers, going door-to-door, and making phone calls to different neighborhoods and residences.

Because there are so many different businesses to choose from today, it’s important (especially for small businesses without corporate backing) to advertise what items they have to offer. How is the public supposed to know about your business or product if you don’t advertise and get your name out to the consumers? And with the effective and variety of ways to advertise (even cheaply and freely), there is really no reason for a small business to not advertise.

3 Social Media Metrics Your Business Should Track

The bone of contention for most marketers is knowing what to measure in the various social media platforms. This will enable the ability to get the most out of the social media. The following are social media metrics that should be tracked:

  1. Conversion RateThis is the most important social media metric that should not be ignored at any cost. This is because this metric indicates the strongholds of your business. It mainly works for businesses which utilize social media sites such as twitter in order to generate some activities which are measurable on your business website.In this case, the conversions occur in form of:
    • Product sales
    • Newsletter sign ups

    You should therefore ensure that all the action that you take on social media are bearing fruits such as referring people to your business site. Conversions are measured using Google Analytics  which has two elements.

    • Google Analytics Goals:  this feature can be customized to measure the conversion rate from the social media to your business website. Generally, Google Analytics assists you to establish when a specific action occurs in your website. Setting the goals involves the following simple steps:
      Go to your Google Analytics standard reports

      • Click on the ‘Admin’ button in the top right
      • Click on ‘Goals’
      • Click +Goal from one of the game sets to create a new goal
    • Advanced Traffic Segments will assist you to segment your traffic source into individual parts. For example, you can create a segment that only monitors the on sight activities of your twitter visitors. You will also be able to establish the social media sight with the most eventual conversions.

    If maybe you establish that twitter is the social media site with more conversions, you can choose to direct you marketing campaigns to twitter such as having more followers or buying more followers.

  2. Share of voiceThis can be made possible if you measure your share of voice. The act of tracking brand mentions on social media will give you a useful feedback about your business outreach efforts. The SOV measurement will enable your business to discover the percentage of mentions that are directed to your business brands and the percentage that goes to competitors.  There is also a tool known as Social Mention that will assist you to measure your business mentions on social media. You will therefore have to get ways of how to get more twitter followers.
  3. Referral TrafficThis metric entails enticing the members of your business social community to leave their social spaces and visit your business website. Fortunately Google Analytics has made this possible. Just take the following steps:Log into your account
    • Navigate to the Referrals section in the Traffic Sources Menu.
    • You will then be able to view the sites that sent you the most referral traffic.

    This is important because if you find out that there is more traffic from Facebook than twitter, you might decide to do more twitter campaigns so as to have more followers.

Followersshop  is one of the most renown social media websites in the UK, which provides you with the chance to buy Twitter Followers and other social media metrics for the expansion of the business campaign.Followersshop  agency is notorious for the duly delivery and professionalism in accomplishing the orders.

5 Characteristics Of The Best Social Media Campaign

Today, more than ever before, companies are substantially investing in social media marketing campaigns. Social Media has become such an integral part of the marketing strategy for many companies. Some really big brands are also maximizing social media campaigns to gain business.

Although investing in Social Media campaigns can be a great way for a business to grow, these campaigns are not always as successful as businesses hope it will be. In fact, in some cases, such a campaign can do more harm than good.

With that being said, here are some of the characteristics of successful social media campaigns.

Ikea

When Ikea decided to open a new store in Malmo, Sweden, they used ‘Facebook Showroom.’ The store manager posted pictures of the new showrooms, and whoever tagged these items first won them. The participants created awareness amongst their Facebook Friends and it went viral. This campaign was such a great success because consumers got to engage with actual merchandize.

Smirnoff

In 2006 the Diageo-owned vodka brand, Smirnoff, promoted their Raw Tea Drink with a viral rap parody music video. The video featured preppy white guys. The Web video directed to Smirnoff’s Web site. Along with this video, there were also some supplementary billboards and radio ads.

Evian

They created an ad and placed it on Youtube. Today it is most viewed online ad in history (according to The Guinness Book of World Records). The ad featured computer-generated babies on roller skate breakdancing and backflipping. It received sixty million views and fifty-four thousand comments.

Vitaminwater

This beverage decided to make their campaign interactive. They created a Facebook page that doubled as the brand’s official website. Then they gave they their fans on Facebook an opportunity to create their own flavors of Glaceau Vitaminwater. They gave $5, 000 to the one who created the winning flavor. They were committed to getting the brand’s name out there. They also promoted their social component through TV and online ads. These are all components that made their efforts successful.

The Blair Witch Project

Considered to be the best-ever media campaign, ‘The Blair Witch Product’ is one of the first viral marketing efforts. The marketers were able to generate a big buzz for this horror flick, although they were working on a small budget. They used Web sites and message boards to provoke interest in the movie. This was done way before its release in the Summer of 1999. There were fake newspaper clippings about the disappearance of the movie’s main characters, and police photos of their missing car were posted. The film reportedly made more than $29 million in its first week of wide release. To date, it has presumably generated about $249 million worldwide.

Social Media creates the opportunity for customers and clients to interact with brands. This can help give owners an idea of what their needs are and they can respond accordingly. This is one of the benefits of

Social Media in general.

With the successful campaigns mentioned above, it is clear that social media marketing needs to be part of your marketing plan.

Leandre de Bruyn writes for the South African EPiServer CMS partner, Karma Digital Media.

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5 Mobile Optimisation Tips

Bing search on mobile

Bing search on mobile (Photo credit: Wikipedia)

Mobile is an area of SEO that not many webmasters know about. There is still an air of confusion over what works and what you should be doing to improve your mobile campaigns. Besides mobile, you should also consider marketing on Tablets.

Below are five tips that will get you started right away and get you on the right track.

Get The Details Down To A Tee

In marketing you always need to know what the specific details of your target audience is. This all comes down to segmentation and knowing how you’re going to get to them. One of the first things you need to know is how many people are coming to your website through mobile devices. This is so you know exactly how much vigour you should put towards this part of your marketing campaign.

As well as this you should also consider the types of keywords that are coming to your website. When people search for specific phrases on mobiles they often want the answer quickly. Since it’s also a bit harder to type in these devices they will often use shorter key phrases. This will be different with each niche but it’s definitely a metric that you should track.

Make It Social

Social media should be your first route to mobile optimisation. You should always ensure that the links on your website are easy to follow or share. Many users of mobile devices will actually use their mobile tablets for entertainment and to pass time. So if you give them an option to follow you on social media such as Facebook and Twitter you can get them more engaged.

Get The Screen Resolution Right

One of the first items you should look to optimise is the screen resolution size. The screen resolution size should be able to fit most mobile devices easily. This is so the users can take the most important action and be directed to the most vital aspects of the website.

Since most tablets or mobiles are touch screen or based off a small keypad. The best route to go down is through a drop down navigational menu of your most popular categories. To do this you should first consult your analytics to ensure these are your top performing pages.

Mobile Specific Site

Besides just getting the resolution right there is another option to actually just create a mobile optimised website. This means you’ll have a separate domain to market and can start from scratch.

The main things you will want from a mobile website are a dynamic design, responsive and simple to use. If you do choose this route then always give your users to view your main domain.

Reduce Heavy Content

One thing that users of mobile websites don’t appreciate is trawling through plenty of content. You should always consider moderating the use of content and ensuring that it’s not too much strain on your users’ eyes. Many mobile users tend to lose patience quickly and it will be no different for your mobile site.

This post is by Kev Massey from seo3D. Kev produces high value SEO information to help you succeed online.

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