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SEO Test: Does keyword position matter to Google?

It came up again today at work (Clickstop) where we had a SEO discussion about different SEO Tests, this time it was the idea of “Does keyword position matter to Google?”.  Basically – does it really matter what position on the page your keyword shows up?

Here’s the idea:

Assumptions:

  • Same keyword for each page
  • Different paragraph text for each page (via Bacon Ipsum)
  • No keyword used for the link – we’ll just use the url to the page
  • We also are not using the keyword in the title

Steps:

  1. Create a keyword:  ch4s3Lwksyhes
  2. Build out 16 pages and place the keyword using the concepts in the above diagram.
  3. Link to all the pages, using the url as the anchor text:
  4. Hide and watch Google go…

So – what do you think?   Does keyword position matter to Google?

SEO Term: What Is PageRank?

Google itself doesn’t provide really good information about what is PageRank, but there hundreds if not thousands of articles written about it by SEOs, webmasters and other specialist. In this article I will cover all the essential facts and myths about Google RageRank in a digestible way, so people with any background can pick up essential facts.

Google PageRank as Votes

Every single link pointing to your website is considered to be a vote, but not all of the votes are of equal importance. Google has special system which measures the importance of the link from a particular page. Usually the closer a page is located to the website homepage, the more importance it gets.

My Website Homepage Has PR 0 – Is It Bad?

The answer: it depends. Google PageRank is updated approximately twice per year, the updates are not scheduled or announces. We notice the PageRank was updated only when we see changes. If your website is young (let’s say couple of months old) then it is okay that your PageRank is zero or ‘n/a’ (not available). Depending on your niche, number and quality of backlinks you website might get from 0 to 4 after the first update.

Important: if your website PageRank became 1, and it was 5 before the update, then there is something definitely wrong with your SEO (search engine optimization) strategy.

A Floating-point Number

PageRank value between 0 and 10 is what the toolbars show us only, while as for Google there are more degrees of resolution. In other words, if two websites have PageRank 5, it doesn’t mean they really have equal PageRank.

Thus, if after the update a toolbar started to show 4 instead of 5; it doesn’t necessary mean that you have serious problems.

Logarithmic Calculation of Google PageRank

The mathematics of PageRank is similar to earthquake Richter scale. It is exponential in calculation. In other words the way from 4 to 5 is several times longer than from 3 to 4. Google keeps in secret the exact number, but we know general concept, which is quite enough for us to judge how our website performs.

Each page of a website hasn’t got the same PR. As a rule, homepage has the highest PageRank the deeper the page is buried in your website architecture, the lower its PageRank is. If one of your internal pages has lots of quality backlinks, more than your homepage, then it has a chance to get higher PageRank.

PageRank Increase VS Business Growth

Google PageRank is one of the 200+ more ranking factors, but it doesn’t always mean that a page with PR 5 will outrank page with PR 4 for all search queries. Moreover, it is a big mistake to connect your website PageRank with how your business doing. Ordinary people don’t know about it, thus it will in no way influence them either to become your client or not. PageRank can only show how good your website is from SEO prospective. If you want to increase conversion rate or ROI (return on investment), then you should focus on usability, marketing and quality of the traffic your website receives.

About the author: the article was written by a copywriter of ProfCopy.com, copywriting service provider. Follow the link to learn more the advantages of being our client.

The Organic Search Benefits to Social Media {Infographic}

Social media activity may help improve your general popularity, but can it also help with your placement on search engine giant Google? A study and infographic by search engine marketing company TastyPlacement suggests that such activity can boost your Google rankings and give benefits to social media campains.

TastyPlacement’s research involved a study of six websites located in six U.S. cities. Five of the sites used different types of social media promotion while the sixth site acted a test control with no social networking activity. The results of the test were clear with four of the active sites showing significant improvement in search engine position. Only one website that involved recruiting Twitter followers saw a drop in Google ranking. While this is only one study, it does support what many other SEO experts have been saying, i.e. that social media plays an important role in search engine optimization. The test also gives web marketers guidance in the types of activities that work most effectively.

The test control website experienced no significant change in search engine results placement, so the study did seem to suggest that social media activity does help. Interestingly, the most effective type of social networking involved the search engine’s own platform, the Google+ website. The test showed a 14.63% rise for the site that secured 100 Google+ followers for its business page. The second most effective site was the one that got 300 Google Plus-One homepage votes. The only social media activity that resulted in a drop in Google search placement was recruitment of Twitter followers. The site that secured 1000 Twitter followers experienced a 1.22% fall in its search position. Overall, the results seem to suggest that social networking does help although the specific type of activity can determine the effectiveness of results.

The original study underlying this social medial Infographic was done by digital design and Austin SEO company TastyPlacement.

Google: Behind the Numbers – {Infographic}

Did you know that Google makes more money per year than over twenty of the poorest countries in the world combined? Most of this money comes from relentless advertising and not from the various services Google offers. Google’s AdWords program offers a myriad of products and some of them have landed Google in legal trouble. Recently Google was fined $500 million for allowing Canadian pharmacies to advertise and sell their drugs to Americans, which is against the law. Some of the shadiest sources make Google the most money. For example, the top dollar keyword categories for AdWords are insurance, loans, mortgage, attorney and credit.

Google receives nearly a billion unique hits each month which powers their massive ad revenue.

The combined time spent on Google’s websites totals over 200 billion minutes. Supporting this powerful technology empire requires Google uses about 260 million watts of electricity constantly.

There’s a lot to learn about Google and the following graphic illustrates many of the above facts and much more.

From: Business MBA

Using Social Media for SEO

Using social media for seo is a relatively new entry into the world of internet. Facebook has not eve complete a decade of existence and Google+ is less than a year old. However, you cannot deny the importance of social media platforms in the modern day online world. Social media influences the search engine rankings in a very big way now. But, people are not very clear as to how you can leverage social media for your SEO campaign. Google has not yet revealed the weightage given to social media presence, but we can make a few educated guesses.

Increase the number of likes and +1s

The ‘Like’ button on Facebook and the ‘+1’ for Google has become an increasingly popular way of appreciating the value of internet content. Both Bing and Google have admitted that social authority of a user influences the results.

Bing spokesperson said that they look at factors like number of people who follow you, re-tweets, and people you follow while providing the search results. Google also said that signal like re-tweets and shares are used for their organic results. Bing and Google made these statements in 2010. You can safely assume that in the two years that have passed, these social signals have gained importance.

Despite the growing importance of these signals you should not get carried away. In fact, there are services which will provide you with a huge number of likes or +1’s for a nominal fee. If these signals were given a lot of importance then anyone with enough money to buy ‘likes’ would be on top of the results by now. It is clear that social signals have some weightage, but not a lot, when it comes to SERPs.

Increasing your audience

Increasing the number of shares and likes on a social media site is only a small part of how you can harness their power for your SEO campaign. The best use of these platforms is when you can increase your audience and in the process increase your authority as well.

Based on what Google and Bing had to say about social signals, it is clear that if you can establish yourself as the authoritative figure in the social media space for your industry, then you will see the results reflected in your SEO campaign.

Increasing the authority of your brand will not only help you for SEO but it will also have a positive impact on your sales. Guest posting, comments and forums, Twitter, StumbleUpon and other tools should be used to increase the popularity of your blog.

Engaging with other authoritative figures

One of the ways in which social media has revolutionized online business is that you are able to communicate with leaders within your industry. This was not possible a few years back. You can use other renowned figures in your industry to share or tweet your content which will provide a big boost to your visibility. It is important to remember that these relations develop over time. Never demand other to share your content, let it happen gradually.

Author Bio:This is a guest article by ZK who is the co-founder of blog Web Marketing Blog where accomplished writers and bloggers share their tips, strategies and stories.