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6 Tips To Write An Attractive Email for a Better Response

If I had $1 each time someone declared email to be dead, I would be rich.  The fact is – email is a great way to keep in touch with your fans, customers and users.  Why?  Because it works.  When you write an email for a better sesponse – most times you are looking for the receiver to reply.  There are a few tips and tricks you can use to get better response – here are some ideas to help stop the cold or no-response emails and get the reply you want.

6 Tips on Email for a Better Response

Tip #1: Use catchy subjects and sub-headings in your emails

The subject line is the thing people look at to see if they will open the email – so it must catch the viewer’s eye.  This means it must have an attractive and appealing title or subject.  Worse – if you put no subject on your email it will be pushed right into the [SPAM] folder. That is what we want to avoid.

Using a great email subject line and adding breaks in your message with sub-headings – people will engage with your email better.  Subheadings in the email make it easy for people to scan the email quickly.

Note: Writing deceptive subject lines is a bad idea and makes the reader distrust you.  Bad idea.  The reader cannot feel had or cheated in any way. Keep your email subject sensible, yet captivating.  It will make the titles and subheadings in the email stand out.

Tip #2: Keep Length of the email in Check

The length can be a factor in email read-ability.  With all things internet – you will find many opinions.  Some will say short emails are the key and some will tell you the longer the better.

The “Keep it short Crowd”:
There is no point of sending one-line emails which do not convey anything. The content of your email should deliver what you are trying to say and at the same time it should not jar or annoy the reader with excessive length.

One should not over pack emails with loads of unnecessary information which the readers may not like. In such cases, the recipients may end up deleting your email without even scrolling through it completely. So, what would a perfect email for a better response look like? A proper or effective email will have maximum two paragraphs which comprehensively describe the content of the mail succinctly.

The Camp of Long Sales Letter:

People will close or delete the email when they stop reading – or better yet…click through.  So why not have a nice, long message for anyone who wants to keep reading.

With a longer your email you need to have mid-sized paragraphs with space between sections.  Font color and bolding will help make special point stand out and get people to your calls to action.  Pictures are an option – but know many email accounts will block them, so don’t count on images for the big messaging.

Tip #3: Use names in Email for a Better Response

If you have the recipient’s name, use it.  Please like to read their own name.  Its a psychological catch – but they add relevance when they see their own name.

People are busy. They need to be motivated to read the message.  How many times have you deleted emails which addressed you as “Dear Client” or “Dear Webmaster”?  Think about it.  Look at recent emails you have clicked on – why did you click it?

Tip #4: An appealing first paragraph

The beginning is always most important.  Start your email off like a pro – its your best chance that the reader will stay engaged.  Reserve the first paragraph for user profiling. Details about users can easily be mined from social networking websites – take time to do this and you will use email for a better response.

This kind of work will build a better rapport with the reader.  They will be more impressed with your work and see time went into the crafting of the message.

Tip #5: The Second Paragraph – Just Say It

Get to it.  They know you want something.  The reader knows you want something. The second paragraph is a jump to the reason behind why you are emailing.

Keep tone profound and convey everything you planned. Do not beat around the bush – sharing the information.

Tip #6: Sleek Ending Note

The ending note is your last chance to “get the sale”.  So ask – directly.  Crisp and short – sum it up right there.  Use style to end your email for a better response.

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Looking to buy a new computer – check out our Chromebook reviews – or, if Google OS is not your thing…take a peek at the netbooks we recommend.

Netbook Use in Schools – K-12 – Google is taking a lead

Apple has had a firm hold in the academic market for a long time – when Apple came out with the iPad line, things took off even more.  Educators were loving the portability of the devices and app makers were building all kinds of great educational apps.

Apple vs Google – Academic Market “Wars”

apple vs chrome - netbooks use in schools
In 2012, Interactive Educational Systems Design reported “More than 80 percent of district technology officials said districts use or plan to use iPads over the next year or two, according to the results released by Interactive Educational Systems Design, Inc.”. – source edweek.org

pc-in-K-12

Image Source

They also noted, in the same article that “Google Chromebooks came in a distant second, with 31 percent of district officials identifying that tool as the mobile technology they have in place or are planning to adopt. Twenty-seven percent said they are using or will use “mixed technology” supplied by students, as part of bring-your-own-device approaches. Android Tablets were next in line, the choice of 17 percent of respondents.” – source edweek.org

Netbook Use in Schools – Google Use Up

Fast forward to 2015 – the New York Times said “the Chromebook category is fast gaining traction in the United States” and even though Apple shipped over 4 million devices to schools, Chrome was making a run with a huge increase where “3.9 million Chromebooks were shipped in the education sector, an increase in unit sales of more than 310 percent compared with the previous year, IDC said. By contrast, iPad unit sales for education fell last year to 2.7 million devices, compared to 2.9 million in 2013, according to IDC data.”

It does appear apple is feeling some pressure from the netbook market – Bloomberg mentioned “Apple Acquires Education-Tech Startup LearnSprout” – that article mentioned “Apple Inc. said it acquired education-technology startup LearnSprout, which creates software for schools and teachers to track students’ performance.”

And USA Today mentioned “Apple is no longer the undisputed head of the K-12 class. – For the first time, Chromebook sales surpassed 51% in the K-12 market nationwide in the third quarter…The surge reflects a fundamental shift in how American schools are buying tech in bulk and assessing students online, placing an emphasis on low-cost, easy-to-manage machines.”

One-to-1-school

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In 2015, edweek.org said by the time 2016 hits “mobile devices will be available for 1-to-1 computing for half of the U.S. K-12 student and teacher population”.  (See chart footer to note data represents Notebooks, Netbooks, Chromebooks and Tablets.)

Mobile devices are sometimes a little confusing – these are considered any notebook, netbook, chromebook, tablet or phone.  This gets a little grey – because some of the numbers reflect chrome and apple’s share of markets.  These informational sources revolve around this concept.

Education World posted in January 2016 “Google’s Chromebook Tops Apple in the Education Market” and said “For schools with tight budgets the Chromebooks have been viable options when it comes to bringing blended learning to areas that without less expensive options, may not have had the ability to do so. For schools who want to cut cost and expand their network Chromebooks also prove to be a pretty easy option again due to how low the prices are.”

Also from education world’s post – “It’s a tidal wave: Chrome is the clear U.S. market leader now,” says Mike Fisher, associate director of education technology at Futuresource, according to the report.

Why is Google Pulling Ahead?

And why does Google seem to be “winning”?  One big reason is the package.  Apple has a fantastic product in the iPad – and the apps which live on the Apple App Store are very good, most better than what you can get on the Chromebook.

But its the “other stuff” which makes it better.  As Apple’s iPad is better suited for elementary education – Google’s infrastructure makes the middle and high school needs a better match.

The San Jose Mercury News mentions in a January of 2016 “Students have their own Google accounts. They work on math problems on chromebooks, file their homework in Google Drive and keep up with their classes through Google Groups.”

This is a great step – and may be why netbooks have taken a firm hold in these types of markets.

Guest posts are a great way to build unique content on your site

perfect-guest-post_600Its important to leverage guest posts as part of your overall content marketing strategy. Why? Because it has numerous benefits for you and your brand, even if that brand is yourself. First, it helps to spread your content across the web. Second, it taps into a new user base that can become regular visitors to your own site. Third, it establishes you as a genuine authority in your field, something you desperately need to maintain credibility on the internet.

But how do you properly write a guest post? MyBlogGuest, a site dedicated to guest posting, has come up with an infographic to break it down for you. Taking a high authority guest post and showing it on the left, they then use the right to point out each tip that makes up the anatomy of a truly good guest article.

Every tip is color coded, with an arrow that points out where it has been used. This allows you to clearly see the advice in action, and so better implement if for your own blog. It includes how to write proper titles, the trick to a perfect byline, the need for specific formatting tricks, the right way to link, and more.

As an added bonus, the post they have used as an example is another very useful one about using embeddable Google posts for your business. Which is a further little tip that you can use in your social media marketing, to further enhance your results. Who doesn’t like a bit of a bonus from their already helpful tutorials?

If you have been looking for a way to boost your content and figure out the way to make a truly impeccable guest post, this is the infographic for you. If not, check it out anyway…it is a must see for anyone who wants to brand themselves, build authority or increase traffic.

To download your copy, please go here: The Anatomy of the Perfect Guest Post. The PDF Cheatsheet is absolutely free.

Review of James Schramko’s “How to destroy your website for $5”

English: In Car Footage from a Van Diemen RF01...

English: In Car Footage from a Van Diemen RF01 driven by Micheal Fitzgerald Cork Racing (Photo credit: Wikipedia)

My first take on James’s article was frustration…I mis-guessed his intention – I thought he was referring to fiverr.  Was I wrong.

“So I’ve seen an alarming trend when we get to do website reviews. Sometimes, we see figures that just don’t add up. Now, if our team of Research and Development officers can detect that a website has got unnatural trends then I’m sure that Google can too. So what am I talking about here?

What can you get for $5?

If you go along to some of the very popular sites where you can buy services from around, let’s say $5, you’ll see that you can now order 70,000 YouTube views for just $5. You can get 20,000 backlinks for just $5. You can get in front of 151,000 Twitter users for just $5. You can get 10 EDU backlinks, full follow, for just $5.”

James couldn’t be more right on this one…there is no excuse for leveraging cheap labor and cheap sites to get “ahead”.  I have been in organizations where they tried to use tricks and gimmicks to get rankings, and it worked for a little while.  Then – it crashed.  hard.

So listen to James:  “we do is everything by hand. We hand research. We hand create the content. We hand place it on carefully curated and looked-after sites, not spammy junky sites. So that’s what we do that’s different and I’m assuring you that there’s a big difference between cheap and good.”

If you argree – check out his blag at http://www.superfastbusiness.com/

Do old domains have any advantage from newer sites?

1959 Microwave

1959 Microwave (Photo credit: SportSuburban)

People often times talk about new domains – and how soon will Google index the site…but what about the old websites and its pages and previous rankings, how does that apply to what Google is doing?  What are the algorithm updates doing to those older domains?

If you have not updated your website since before Y2K – you probably have some updates to do to your website.

Matt Cutts talks about Old Domains

The fact is – most older sites tend to put the page creation process on “cruise control” at times.  The same vigor that got you to the top of the rankings in “the old days” with your seasoned, older domain – has much of the same value today…sometimes even more.

“The advice that I can gives you as the owner of the site that has been around for 14 years is to take a fresh look at your site. A lot of time if you land on your site and you land on a random website from the search results, even if they have been in business for 14-15 years, sometime the haven’t updated their template or their page layout or anything in years, and it looks like, frankly, a stale older site, and that sort of thing where users might not be as happy about that.”
Matt Cutts – Google

So basically – fight to stay number one or in the top ten.  Be hungry like these new site people are being.  You have to continue to push out new content, look at social sharing, new ways to do things – essentially you need to have your old domain stay current.  Old domain doesn’t mean you have to do “old” things with it.

If the site you are running is a WordPress site – there are tons of new, fresh themes out there to give you old site a new look.  If you’re not WordPress – many of the other platforms are doing the same.