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Netbook Use in Schools – K-12 – Google is taking a lead

Apple has had a firm hold in the academic market for a long time – when Apple came out with the iPad line, things took off even more.  Educators were loving the portability of the devices and app makers were building all kinds of great educational apps.

Apple vs Google – Academic Market “Wars”

apple vs chrome - netbooks use in schools
In 2012, Interactive Educational Systems Design reported “More than 80 percent of district technology officials said districts use or plan to use iPads over the next year or two, according to the results released by Interactive Educational Systems Design, Inc.”. – source edweek.org

pc-in-K-12

Image Source

They also noted, in the same article that “Google Chromebooks came in a distant second, with 31 percent of district officials identifying that tool as the mobile technology they have in place or are planning to adopt. Twenty-seven percent said they are using or will use “mixed technology” supplied by students, as part of bring-your-own-device approaches. Android Tablets were next in line, the choice of 17 percent of respondents.” – source edweek.org

Netbook Use in Schools – Google Use Up

Fast forward to 2015 – the New York Times said “the Chromebook category is fast gaining traction in the United States” and even though Apple shipped over 4 million devices to schools, Chrome was making a run with a huge increase where “3.9 million Chromebooks were shipped in the education sector, an increase in unit sales of more than 310 percent compared with the previous year, IDC said. By contrast, iPad unit sales for education fell last year to 2.7 million devices, compared to 2.9 million in 2013, according to IDC data.”

It does appear apple is feeling some pressure from the netbook market – Bloomberg mentioned “Apple Acquires Education-Tech Startup LearnSprout” – that article mentioned “Apple Inc. said it acquired education-technology startup LearnSprout, which creates software for schools and teachers to track students’ performance.”

And USA Today mentioned “Apple is no longer the undisputed head of the K-12 class. – For the first time, Chromebook sales surpassed 51% in the K-12 market nationwide in the third quarter…The surge reflects a fundamental shift in how American schools are buying tech in bulk and assessing students online, placing an emphasis on low-cost, easy-to-manage machines.”

One-to-1-school

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In 2015, edweek.org said by the time 2016 hits “mobile devices will be available for 1-to-1 computing for half of the U.S. K-12 student and teacher population”.  (See chart footer to note data represents Notebooks, Netbooks, Chromebooks and Tablets.)

Mobile devices are sometimes a little confusing – these are considered any notebook, netbook, chromebook, tablet or phone.  This gets a little grey – because some of the numbers reflect chrome and apple’s share of markets.  These informational sources revolve around this concept.

Education World posted in January 2016 “Google’s Chromebook Tops Apple in the Education Market” and said “For schools with tight budgets the Chromebooks have been viable options when it comes to bringing blended learning to areas that without less expensive options, may not have had the ability to do so. For schools who want to cut cost and expand their network Chromebooks also prove to be a pretty easy option again due to how low the prices are.”

Also from education world’s post – “It’s a tidal wave: Chrome is the clear U.S. market leader now,” says Mike Fisher, associate director of education technology at Futuresource, according to the report.

Why is Google Pulling Ahead?

And why does Google seem to be “winning”?  One big reason is the package.  Apple has a fantastic product in the iPad – and the apps which live on the Apple App Store are very good, most better than what you can get on the Chromebook.

But its the “other stuff” which makes it better.  As Apple’s iPad is better suited for elementary education – Google’s infrastructure makes the middle and high school needs a better match.

The San Jose Mercury News mentions in a January of 2016 “Students have their own Google accounts. They work on math problems on chromebooks, file their homework in Google Drive and keep up with their classes through Google Groups.”

This is a great step – and may be why netbooks have taken a firm hold in these types of markets.

Guest posts are a great way to build unique content on your site

perfect-guest-post_600Its important to leverage guest posts as part of your overall content marketing strategy. Why? Because it has numerous benefits for you and your brand, even if that brand is yourself. First, it helps to spread your content across the web. Second, it taps into a new user base that can become regular visitors to your own site. Third, it establishes you as a genuine authority in your field, something you desperately need to maintain credibility on the internet.

But how do you properly write a guest post? MyBlogGuest, a site dedicated to guest posting, has come up with an infographic to break it down for you. Taking a high authority guest post and showing it on the left, they then use the right to point out each tip that makes up the anatomy of a truly good guest article.

Every tip is color coded, with an arrow that points out where it has been used. This allows you to clearly see the advice in action, and so better implement if for your own blog. It includes how to write proper titles, the trick to a perfect byline, the need for specific formatting tricks, the right way to link, and more.

As an added bonus, the post they have used as an example is another very useful one about using embeddable Google posts for your business. Which is a further little tip that you can use in your social media marketing, to further enhance your results. Who doesn’t like a bit of a bonus from their already helpful tutorials?

If you have been looking for a way to boost your content and figure out the way to make a truly impeccable guest post, this is the infographic for you. If not, check it out anyway…it is a must see for anyone who wants to brand themselves, build authority or increase traffic.

To download your copy, please go here: The Anatomy of the Perfect Guest Post. The PDF Cheatsheet is absolutely free.

Making money with Google Helpouts

Google has just pulled a rabbit out of its technicolored hat recently with Helpouts by Google.

Helpouts is a new Google marketplace where they will pay you to be an expert/mentor to people who are seeking help.  Yes – that’s correct…Google will pay you to do what you already do now.

Here are the categories Google has already defined:  Art & Music, Computers & Electronics, Cooking, Education & Careers, Fashion & Beauty, Fitness & Nutrition, Health and Home & Garden.

Making Money With Google Helpouts

 

Victor Dubreuil - Barrels on Money, c. 1897 oil on canvas Src: Wikimedia Commons

Victor Dubreuil – Barrels on Money, c. 1897 oil on canvas
Src: Wikimedia Commons

If you want to learn how you can start making money with Google Helpouts – Internet Marketing Legend Joel Comm has just released an amazing step-by-step video course on how to use this new service to generate leads, make sales, earn affiliate revenue and more.

Very few people even know Google’s has launched this marketplace and the 1st people to jump on this new opportunity are going to do amazing things with it.

Joel Comm started using this tool when they launched it, he developed an in-depth video course showcasing the best ways you can start making money with Google Helpouts from an Internet Marketer’s perspective (tactics you won’t find elsewhere).

Don’t become one of the last people to hear about this. Grab your copy of Helpouts Profits today and learn from Joel how you can start making money with Google Helpouts today!

Identifying The Money: Affiliate Marketing Keywords

Graphviz Keywords

Graphviz Keywords (Photo credit: Aldon)

No matter how great your affiliate marketing website looks or how interesting the content is, if you don’t pay sufficient attention to keywords, you may jeopardize how much visitor traffic you get to your site. Here’s all you need to know about identifying the most profitable affiliate marketing keywords in your business.

Why are affiliate marketing keywords important?

In a nutshell, keywords will help drive visitor traffic to your website. Choosing the right type of keywords is important because it will have an influence on how high you rank in search engine listings.

Many people new to affiliate marketing take a bit of a hit and miss approach to trying to select the right keywords, and often it only comes with a bit of experience that they learn what works and what doesn’t work. However, that’s not to say that newbie affiliate marketers aren’t in a position to be able to focus their efforts on optimizing the most profitable keyword choices. There are a number of strategies in place to help in this task.

Affiliate marketing needs to be targeted 

A good way to choose the best keywords for your campaign is to select words that are targeted. If you go for a very general word, then you will face a lot of competition. However, a long-tail keyword, ie, one with three or more words, may not give you as much traffic as a very general keyword, but you’ll probably find that the traffic you do get will be of high quality.

Think about the buying cycle

If you want to choose the best keywords then think about those that someone would pick when at or near to the end of the buying cycle. Often, the conversation rate will be high from this traffic, even if the volume might not be as big if you went for something more general.

Use keyword research tools

Make use of keyword research tools to help you identify affiliate marketing keyword options. The great thing about using these tools is that it could throw up lots of ideas that you hadn’t originally thought about. It’s also handy for the newbie affiliate marketer who is getting to grips with keyword selection for the first time.

Once you’ve got your keyword list from the search tool, you may need to refine it by focusing on specific words or applying filters. Always keep in mind that your keyword should be as specific to your content as much as possible.

Have a look as well to see how many times people are searching for particular keywords. High volume search terms can give you an indication about demand and help you tailor your keywords accordingly.

You can also use research tools to work out how much competitors are earning from particular keywords and how much merchants are paying per click to receive traffic from individual keywords. Whilst this isn’t a completely foolproof method to work out which keywords will pay the most for you, it certainly forms a good starting point.

Use a variety of methods until you get a feel for the value of different keywords. Remember, that once you’ve made your selection you’ll need to monitor how successful they are and possibly amend or tweak them to get the most benefit.

Author Bio:  Words are very important in any aspect of life but when the amount of profit you make depends on them, they become much more important. The keywords you choose are extremely important and here at Clicksure we help as much as possible to ensure your campaign is successful.

A Guide To Creating A Successful Small Business Blog

In recent years blogging has become one of the easiest to use, yet most innovative tools for any website, small business or personal, to gain an audience. A blog garners attention because it enables you to get your voice out there. Whether it is a personal blog or a small business blog, the desired effect is essentially the same; to gain attention and get you or your business noticed.

Why should I bother blogging?

The principal is simple. You want to generate traffic into your small business or website. The easiest way to do this is to give your clients or potential visitors something that they will come to your website for, this is where the blog comes to the fore. The blog is simply a piece of content that will cause your clientele to want to read it on a regular basis, and therefore return to your website to do so.

How to creating a personal or small business blog.

The first step is to physically set up your blog page. If it is a personal blog then word press is a very easy to use site for setting up a new blog. You will need to purchase the domain name, these are usually fairly cheap. If you already have a small business website that you wish to relate the blog to, then you can just add a blog page to the existing site.

Visit this Wikipedia page to find out more about the origins of blogging.

Engaging content is everything.

The next step is the content. The key to a blog is that it must be either informative or witty. If you run a small business, then an informative blog that offers interesting advice within the field of your business will be beneficial to that business.

A blog can also set the precedent for how clients view your small business, as it gives them an insight into the workings and methods behind the business.

For example, if you were to have a marketing or P.R firm, a good blog would be one that gives advice to business owners on how to market their small business. If you were an information technology firm then you may wish to demonstrate your knowledge of the latest technologies by reviewing the latest products, a good example of this can be found on our it departments support website. This will in the long term bring you more clients as it shows firstly that you know what you are talking about, and secondly that you are willing to impart that knowledge and help others. It puts you on a good morale standing with your clients because before you’ve even spoken to them, they already have a feel for your company simply from your blog.

What writing tone should I use?

Funny blogs have an obvious lure to them and tend to be the blogs that attract the biggest audiences. Funny blogs tend to be seen more in personal blogs, however they make a very good platform from which to launch a marketing campaign. For example if you were about to launch a book, then you could create a blog in the months running up to the launch. By creating this witty blog and capturing an audience, you have a waiting client base into which the book can then be directly marketed.

When it comes to writing the blog you need to keep the tone on a friendly yet professional level. You have a website that no doubt already shows the professional front of the business. A blog allows the client more of a personal insight into the business, so although you should remain professional, the personal touch is important.

The importance of good content structure.

You need to ensure that as well as quality content, you also structure your blog with clear concise points. You do not want your readers to get bored, so don’t ramble.

In terms of content, you need to provide value to your readers. What questions do your customers ask you? What are the key words that will bring people to your site?

Search engine optimisation is something you should be considering if you are serious about the marketing of your small business. Search engine optimisation (SEO) is a simple case of incorporating a certain word or phrase into a piece of content, in this case the blog. For example if you run a boarding kennel, you might include the phrase ‘look after my dog’ several times in a blog post, or across several blog posts. If someone then types this phrase into a search engine then your site would be optimised by the search engine for stating this phrase several times.

The importance of a blog title.

The title is everything, and possibly the most important part of the entire blog. It is a handful of words that will either blend into the endless streaming background of words that is our news feeds on our Facebook and Twitter accounts, or it can be that catchy little caption that lures in your potential customers. Think hard about the title to each blog.

The association between blogging and marketing.

Another aspect of blogging is the marketing. The modern method of marketing is of course social media. Blogging is no different. There is absolutely no point in writing a blog that nobody knows about. Sure a few people might happen across it by chance, but if you want to generate real numbers then you need social media.

If that’s the case, then why not just advertise the small business through social media and forget the blog, I hear you say. Simple… advertising is boring. If you look through any twitter feed you will see hundreds of advertised businesses with links to their sites. They’re tedious and no-one wants to see them quite frankly.

When a blog is linked to a twitter feed, you see only the title. The title is catchy and appealing, most people will read it, even if it’s just out of curiosity. They click the link and voila you have gained a viewer into your website.

You can also use an email subscription whereby readers who like your blog may subscribe to receive email updates when a new post goes live. This keeps readers coming back to your blog and site. Email subscriptions are also a crucial marketing tool. If you are able to get people’s contact details from them willingly then you can send marketing material to them that is relevant to your small business. Google Feed burner is a popular email subscription service and is added to any site by simply copying and pasting the code provided by Google into the html box on your site.

A blog then is a valuable marketing tool, and a great way to project a company image. There is a certain art to creating a good blog, but if you follow these basic principles then you should have a successful blog.

Helpful resources:

The art of blogging – http://taoblogging.blogspot.co.uk

Featured images:
  • License: Royalty Free or iStock source: http://www.bigstockphoto.com/

Lucy is a serial blogger that loves to blog about blogging!!! Lucy runs numerous blogs for various clients across the United Kingdom.