Tom Altman’s Wedia Conversation

I throw around some web words sometimes, just figuring many people know what they mean.  Here is a good definition of a word (or combo of two words) which is very big in the “Web 2.0″ world - cloud computing:

former IBM big brain Irving Wlawadsky-Berger provides a succinct definition:

“What is cloud computing?  It is basically an Internet-based network made up of large numbers of servers - mostly based on open standards, modular and inexpensive.  Clouds contain vast amounts of information and provide a variety of services to large numbers of people.  Users of the cloud only care about the service or information they are accessing - be it from their PCs, mobile devices, or anything else connected to the Internet - not about the underlying details of how the cloud works.”

Go to the SMT post for more.

An article posted by IBM on Nov. 8th, 2007.

Traditional advertising players risk major revenue declines as budgets shift rapidly to new, interactive formats, which are expected to grow at nearly five times that of traditional advertising. To survive in this new reality, broadcasters must change their mass audience mind-set to cater to niche consumer segments, and distributors need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must experiment creatively, become brokers of consumer insights, and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels.

Not sure if there is any earth shattering information here - but I think it presented well.

Interesting article about how social media works inside enterprise.

Podcasting has become the second-largest social media vehicle at IBM, an executive told a Podcamp audience this weekend. George Faulkner, Advanced Communications Professional at IBM and one of its most visible podcasters, gave an enlightening overview of how IBM’s podcast library has grown and flourished with almost no internal promotion, and he shared some ideas other companies could learn from.

I like the viral nature of the promotion…it means people really WANTED to listen.