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Guest posts are a great way to build unique content on your site

perfect-guest-post_600Its important to leverage guest posts as part of your overall content marketing strategy. Why? Because it has numerous benefits for you and your brand, even if that brand is yourself. First, it helps to spread your content across the web. Second, it taps into a new user base that can become regular visitors to your own site. Third, it establishes you as a genuine authority in your field, something you desperately need to maintain credibility on the internet.

But how do you properly write a guest post? MyBlogGuest, a site dedicated to guest posting, has come up with an infographic to break it down for you. Taking a high authority guest post and showing it on the left, they then use the right to point out each tip that makes up the anatomy of a truly good guest article.

Every tip is color coded, with an arrow that points out where it has been used. This allows you to clearly see the advice in action, and so better implement if for your own blog. It includes how to write proper titles, the trick to a perfect byline, the need for specific formatting tricks, the right way to link, and more.

As an added bonus, the post they have used as an example is another very useful one about using embeddable Google posts for your business. Which is a further little tip that you can use in your social media marketing, to further enhance your results. Who doesn’t like a bit of a bonus from their already helpful tutorials?

If you have been looking for a way to boost your content and figure out the way to make a truly impeccable guest post, this is the infographic for you. If not, check it out anyway…it is a must see for anyone who wants to brand themselves, build authority or increase traffic.

To download your copy, please go here: The Anatomy of the Perfect Guest Post. The PDF Cheatsheet is absolutely free.

Do’s And Don’ts Of Social Media For Small Business

As competition continues to get fierce in the business landscape, social media comes to the rescue of those business owners who are desperately seeking means to float their boat. If on the one hand, social media has the potential to turn any business into a money-making machine, on the other hand, there are certain dos and don’ts associated with social media as well. One wrong step can bring a brand down on its knees. Therefore, it is crucial to use social media carefully to avoid any hassles.

We will now take a look at the do’s and don’ts of social media for business.

 Do Set Realistic Goals

Social media can amplify the effect of your efforts. However, expecting it to bring your business overnight success is not going to get you anywhere. It takes time to build a social media campaign from scratch. Similarly, it will take some time before you will be able to see the profits pouring in. Don’t get restless for results and don’t let anything encourage you into taking desperate measures you may regret later on.

Do Update Regularly

Social media is about putting your business on auto-pilot mode. In the business arena, the key to success is reminding customers of your existence frequently. Going out of a customer’s mind is tantamount to going out of business. Have an active presence on a variety of social media platforms for things to work the way you want.

A Picture Is Worth A Thousand Words

Let’s face it. In a world where every other individual is on the go, who has time to read an overwhelming amount of text? Use pictures or videos instead. Give your creativity a chance and get the gears going in the right direction.

Don’t Confuse Customers

One of the biggest mistakes a business can make is to send mixed messages. You have to be clear and concise about what your business is all about. If you are present on three different social networks, the content on every platform should be in sync. In fact, the color schemes, graphics and layout should also be consistent. Uniformity facilitates the creation of brand-awareness.

Don’t Ignore Customer Comments

Customers are the lifeblood of any business. Social media has empowered customers to immediately scream their opinion of your goods and products. No matter how hard a business tries, there will be unhappy customers. It is crucial to address their disappointment at once. Ignoring them will give everyone the impression that your business is only concerned with happy customers. This can be devastating for your business. It will be a bit difficult not to lash back at negative feedbacks but one has to remember that a business needs customers more than customers need a business.

Don’t Ignore Your Stats

Unless you find out whether or not your efforts are paying off, you won’t be able to make the most out of social media. It is crucial to keep track of how a business is doing. These stats not only provide the desired motivation, one finds out the most effective strategies to attract desired client base with them as well.

Use the tips listed above as these are the little details that can make a big difference.

Mark is Social media consultant, currently working in Globalserve an International company formation firm, providing fiduciary services for Business

How Social Media Transforms A Business Into A Money-Making Machine

In the recent economic meltdown, social media has become synonymous with success. While many consider it a passing fad, social media’s end is nowhere in sight. In fact, experts are of the opinion that, if anything, social media’s potential is only going to increase in the years to come.

It is now crucial for a business to incorporate social media into every single aspect in their operations and for good reason. Social media has spelled success for countless businesses and has helped them secure that proverbial success overnight. It is quickly emerging as a tried and tested tactic that is working wonders for small to large businesses.

Reasons a business should leverage the power of social media are endless. However, the most compelling ones have been listed below:

Success Is Where Social Media Is

The phenomenal numbers and statistics that show how social media influences a consumer’s decisions is a tell-tale sign as well. It is the most promising means to communicate your business message across and to amplify your business reach.

You Can Do It All on Your Own

Unlike any other alternatives where a business owner is required to hire professionals to do the job, social media is where you hold all the aces. There is ample information available online about how you can unlock opportunities with social media. Acquire the knowledge and take your business to the next level. You act independently as you decide you own fate.

You Don’t Have To Spend a Lot of Time at It

It takes very little time to take a social media campaign off the ground and keep the wheels going in the right direction. Don’t pay heed to those who suggest spending hours on social media platforms. The smallest of efforts can bring about desired outcomes. All you need to know is how to do it right. It’s all about sparking interest among your audience. Just fuel the fire consistently.

It’s Free

If a business is struggling with finances, social media can truly be its ‘knight in shining armor’. The only investment a business has to make is it’s time. Not only is this resource cost-effective, but it ensures that you enjoy a smooth-sailing business with unlimited perks.

Social Media Is the Perfect Complement to Your Website

No matter what anyone says, you should never try to replace your website with social media. Social media is not a replacement, rather it is the perfect trigger to boost a business website’s popularity. While social media may bring you highly targeted traffic or leads, it is crucial to understand that a website is more like a business’ point of contact for prospects. Without an address, it is unreasonable to expect customers to get in touch with the business or take intended actions.

It Guarantees Measurable Success

A lot of businesses hesitate to embrace social media. They believe there are no means to evaluate how much they have improved. This is actually not the case. There are virtually countless tools available now that allows a business to assess where its target market resides, identify actions customers take on a website and evaluate the rate of conversions. When used in combination, these metrics define how high a business has climbed up the corporate ladder.

The social media campaign is gaining momentum. Hop on the bandwagon and get ready to rake in huge profits.

Featured images:
  •  License: Image author owned

Mark is a job consultant with specialty in Germany Contracting jobs and other related services to payroll and account opening for contractors

The Essential Rules Of Social Media and Online Marketing

>Protocols are important for social media and blog management. Image source

>Protocols are important for social media and blog management.
Image source

When you create social media accounts, you open new venues for interaction with your target customers. At the same time, you also open your doors for detractors, irate customers, and critics. So you see, as much as social media can help boost PR for SMEs, it can also give you a lot of headache.

Here are some simple rules of social media and examples of protocols you can implement for your social media and blog management.  (NOTE: I am including blogs here because they are closely connected with social media today by virtue of social sharing widgets. The interactions that occur in blogs, specifically in the comments section, are also very similar to the setup of social media. Of course, these aren’t the only SOPs that you can implement for your blogs because it is, after all, largely a content marketing medium as well.)

On posting blog posts, statuses, comments, and messages:

  1. Take the tone that gets the best response from the majority of your contacts and subscribers. This is why it is important to know who your audience is, what type of people your customers are. You have to speak their language first before they can speak back to you.
  2. Never be intentionally rude or offensive. It will end up driving away you fan, readers and potential customers.
  3. Always proofread your content, be it a very short post in social media sites or a lengthy blog post. Get somebody to give a second opinion for your social media posts, and make sure your blog posts are edited before they are published. Errors in spelling and grammar are a pet peeve of most Internet searchers. The moment they spot a mistake, your credibility may take a nosedive. This will also avoid misinterpretations caused by punctuation errors. Misplaced commas and misuse of exclamation points, for example, can change the tone of a sentence.
  4. Include calls to action in social media posts. Curiously enough, people in social media tend to convert more if you ask them straight out to do something (ex: like this page, follow this account, view this video, share this photo).
  5. Post irrelevant stuff once in a while. Cats, most especially. The social media world is crazy for cats! Feline pics are some of the most widely shared content in social networks. Not only will your business name get around, but they will also endear you to people who appreciate animals and cuteness in general.

On dealing with people:

  1. Be cordial in all your posts. The point of being in social media after all is to reach out to the general public and become more accessible for their questions, comments, and hopefully earn their long-term loyalty. That will be difficult to achieve if the public don’t find you approachable or welcoming.
  2. Don’t snap back at a nasty commenter. Ever. No matter how much you’re itching to set someone straight and snap back something equally nasty, don’t do it.
  3. Keep your poise and dignity on writing. In connection to #2, don’t be hasty in posting replies to scathing comments. Maintain a formal, poised tone and state your point in a very civil and dignified manner. It’s very easy to cross the line to being aloof though, so be careful with your words.

On monitoring and management:

  1. Monitor the progress of your social media and blogging activity, and the general responses of the public. Observe what types of posts usually get instant replies, tons of shares/re-tweets, comments and discussions, and which types do not. As for monitoring all your social media accounts, you can use free tools like Hootsuite and Bottlenose.
  2. Time your posts. Social media networks have different peak times. Time your posts within these time frames so that they will get plenty of views. Posting at a time when there’s no one to read your content would be defeating the purpose of marketing.
  3. Post regularly. Make people anticipate your posts. Having a regular posting schedule will also be helpful for customers and other interested people to catch you and ask questions or engage in conversation.

Implementing these protocols will at least soften the blow if ever an unavoidable circumstance will occur. Most importantly, these rules will help you deal with a budding situation right away and calm the waters down before it becomes a big issue that everyone in your contacts list becomes privy to. Remember, the last thing you want to happen is to have a bad rep among your social media contacts and blog subscribers.

Emma-Julie Fox writes for Pitstop Media Inc, a Vancouver company that provides SEO services to businesses across North America. If you would like to invite the author to write on your blog too please contact www.pitstopmedia.com

 

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5 Ways Your Business Can Be Making More Money

You have a business and you’re making more money, so that means you’re one of the lucky few. You have wandered out into the world without anything and built yourself a mini-empire that brings in enough riches to feed your family. You’re reading this because you’re not completely happy. You have a fire in your belly and you want more. You want to take your business up to the next level by making more money than you could ever imagine.

It’s not easy taking a small business and increasing the profits enough to make a considerable difference. It’s not easy, but you’re going to try anyway because it’s something you’re passionate about. If you’ve been thinking about taking it to the next level for a while there are probably a few ways you’ve thought about doing it. Let’s look at some ideas below that will help you reach your goals and you can see if you have already considered any of them.

Bring in new products

If you’re selling a particular product at the moment is there any way to expand into other areas? You ideally want your average customer to by buying both products. There isn’t much point in bringing out a second product if people are just going to choose between the two. If you can’t add anything else to your product line you might want to think about slowly increasing the price of what you’re selling at the moment and make sure you measure the results.

Great marketing

There is a great way to market your business and there is a bad way. Are you doing it the great way at the moment? I doubt you are because if it was working effectively you would know exactly what was needed to be making more money. You would just invest more into whatever was increasing your sales. Start looking through your marketing strategy very carefully and try to figure out the ROI on everything you do. That will tell you what you should be focusing on.

Get more work done

If your employees can find a way to work harder they will get more done. Lots of companies like to monitor computer usage and you should do it too. You will probably have a few people who like to sit around all morning looking for flights and praying for their next vacation. If they know someone is watching them it will mean they start doing work instead of messing around in your time. If you don’t monitor their computer they could be doing anything.

 

Find an easier way to do something

There is more than one way to do something, but for some reason companies seem to be stuck in their ways. You could be making more money right now if you found a quicker way to carry out a particular job. It’s time to change the way things are done and the best people to ask are your employees. Ask them to send you an email asking if they have any suggestions about ways to streamline any of the jobs they do on a daily basis.

Retain your customers

Can you imagine what would happen if someone kept coming back and buying from you? It would mean as time went on your profits would keep increasing because not only do you have the new customers walking through the door, but you have all the ones that return and spend money. You need to make sure whatever you sell is perfect so everyone will love it. Your customer service should also be great because that can be the difference between someone coming back or not.

Featured images:
  •  License: Royalty Free or iStock source: http://pixabay.com/static/uploads/photo/2012/04/11/11/46/flat-27665_150.png
  •  License: Royalty Free or iStock source: http://pixabay.com/static/uploads/photo/2013/02/15/06/49/capital-81820_150.jpg
  •  License: Royalty Free or iStock source: http://pixabay.com/static/uploads/photo/2012/04/28/18/18/sign-43858_150.png

Sheldon Lewis is a business analyst by profession and works for Webwatcher. He has vast experience in this field and has worked on many critical projects. He often gives advise on matters of business and has written several articles explaining its various facets on his blog.

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