I saw this video yesterday and then kind of forgot about it - I really thought it may be a hoax. Then it popped up in my reader again today.
Here is the video:
It seems like this could be a very interesting way to superimpose images, text and logos on different things. Because I work with some people from broadcast TV - I’m wondering how long it will take to get something “posted” on the news @ 10?
Does this change the way people will “advertise” in the future?
Networking effectiveness starts with a positive personal attitude and an understanding that successful networking is built on a spirit of giving and sharing and not of bargaining and keeping score.
I love the last line in the quote above. It’s like, dude…if you’re networking simply to see how many connections you can get, please! But if you look at networking as a conversation and a relationship - it can be more sucessful or at least more fruitful.
I think of it like all these guys (Robert Scoble and Jason Calacanus) who try and see how many Twitter followers they can aquire or facebook friends. (And I understand they are looking at more as marketing than networking.) But they are definitely not engaging people in two-way conversation, they cannot keep up if 10,000 Twiiter-fans and facebook friends are asking for help.
I think of it as more art than science myself, but there are definitely formulas to success.
There has been a bit of buzz about the concept of free and how much business is gained or lost from the idea. Here is a post on SocialMediaToday called “How Does ‘Free’ Impact Your Business?“
The “free” model doesn’t fit well with traditional business models and mindsets. People have a hard time figuring out how to convert “free” to earnings. Most everyone considers the social web as a primary point of distribution for advertising and view advertising as the only means for converting free to earnings.
We think of free as scary and radical but this economy has always existed. Previously not dignified as an economy, its currency is not money: It is reputation, attention, respect, fame, fun or money from a superior service after giving away something inferior for free.
I think we all need to take a good look at how we are doing “free” today and check to see how much something costs and what the impact of giving something away will have on our business.
This was a post last week speaking about different companies data - and how “clean” it is:
People don’t trust other people these days. According to Stephen M.R. Covey in his new book, The Speed of Trust, “only 34% of Americans believe that other people can be trusted.” My bet is that it’s even lower for companies. Which is a sad state of affairs, if you think about it.
I quite like the idea of identifying “switch points” when a customer is likely to switch to another product/brand or is ready to move to a product in the higher tier. The key question to me though is the ability of companies to identify such “customer states” or “behaviour states”. Marketing needs to quickly start learning that art of using customer information, drill down and observe these changes in customer patterns and take appropriate action.
But my favorite part comes at the end.
Don’t purge that consumer from your database or program if they don’t respond; don’t purge them if they don’t buy. Look deeper and see if a lifestage is influencing their involvement with your brand. That’s the essence of marketing!
This to me is key…we have to UNDERSTAND why the customer is doing what they are doing.
