The consistent and thriving growth of the internet has allowed new opportunities to open up within trade and marketing sectors of business, providing new ways to sell and buy products and services for everyone and anyone. Not so long ago, starting up your own business was often a particularly hefty job, especially when you had to source the funds to open up a physical location in which for your business to run. Many fresh business owners had to quit their regular job and obtain bank loans before they could start to build their company at all, and up to fifty percent of them didn’t succeed at all. These days, if you are willing to invest your time and energy into learning all you can about the internet and the market that you are interested in, then you may find more trade opportunities open to you than you had realised. Typically, it is possible to anyone with the right attitude to establish an ecommerce business with reasonably nominal funds and minimal risk. So where do you get started? Well, a little bit of research will tell you relatively quickly there are a few things you need to get done when you’re launching an eCommerce business and you want to ensure your success.
1) Open a business checking account for yourself and get a business credit card. As many people will inform you throughout your journey, it is absolutely essential that you keep your business and personal assets separate from one another. As soon as you have decided to start your eCommerce business, open up a business checking account and get a business credit card. Remember, if you are on reasonably good terms with your bank, it may be a good idea to talk to them first, as they could offer you a discount or preferential treatment.
2) Study your competition and make your business stand out. Before you start designing the website for your eCommerce business, it’s always a good idea to check out your competition. Go online for a couple of hours and browse the types of sites that similar companies to the one that you aim to produce have. Bookmark the sites that you like the best and make notes about things that you may want to use on your own website. Write down what it is that you like about these things, and send the links to your designer or web developer, as this could help to speed up your designing process, saving you money. Remember, however, even if you want your website to be somewhat similar to other sites that you have seen, you should be sure that it still stands out from the competition – the last thing you want to do is blend in.
3) Choose your eCommerce solution. There are various eCommerce shopping cars and platforms out there that are designed especially for small businesses, but you need to decide which one is right for your business. Before you sign up with any software, see whether you can take a free trial.
Carol Friel is an ecommerce professional. She often visits www.ecommera.com.