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SEO Basics: Search Marketing For Bloggers

rinse wash repeat

rinse wash repeat (Photo credit: Sean MacEntee)

How is your new blog working out?  Did you get it setup OK?  Getting your new blog up and running is just the beginning – but how do you get traffic?

SEO Basics

It is hard to learn all the ins and outs for search marketing for bloggers – and once you get the site setup – what do you do next?  What are the things a blogger needs to know about SEO to get started?  If you have a new site – or even an older one and know its time to take action or low traffic – you need to learn some SEO basics and get your site on track.

Search Engine Optimization strategy for blogs is all about content – the more unique content you have, the more “magnets” you will have to attract visitors.

3 SEO Basics for blogging success

  1. Keywords – keywords are very important.  You need to make sure each page has one and only one set.
  2. The title is also needed – here is how you combine the title with keywords for success.
  3. The H1 tag, again – important, here is how to maximize your H1 for SEO with keywords.

You need to keep the content fresh – no matter what your blog’s subject.  Writing one article and then forgetting about is not going to get lots of visitors and will not be expected to earn great returns.  You must always update and add fresh information so that your website stands out from the rest of the SEO optimized websites.

Consistency is the key – make sure content is high quality and not plagiarized. This will assist you in reaching your goal of a successful Search Engine Optimized blog.

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7 SEO Mistakes with your Online Marketing

Business

Business (Photo credits: www.roadtrafficsigns.com)

All the small businesses know they need more marketing and most know they need good SEO – not make SEO mistakes.  Some people have a healthy size of SEO for breakfast each day – and if you do, you probably know all the marketing mistakes we’re going to outline?

How many Marketing/SEO mistakes do you know?

  1. No website, or if you do have one – it’s not crawlable by the search engines. Sometimes it takes a tick in the wrong box in the dashboard of your site to block the search engines.  Local SEO is super important to small business success today.
  2. No sitemap. Another simple, yet crucial thing – search engines want to crawl your site, and the best way is to give them a list of all the links they can use.  There are a number of good plugins which can help if you are using wordpress.
  3. You’re not including the right words on the page, we call them keywords. Google reads text to know what your site is about. What are the visitors more likely to type when they need to find a business like yours? Also, describe what you do, your mission, product, services, and so on.  This is an SEO mistake many people make, but is really a basic task – and remember, only one keyword per page.
    (Learn more about SEO and keywords)
  4. No title and meta-description on your pages. This follows the same principle of the previous point: Google wants to know immediately what the page is about by the title, possibly in 70 characters maximum, so make it descriptive and interesting. That’s where your marketing actually begins, and it’s especially true for the home page. Same for the description of the page: make it interesting so that users will click on your page and not on the ones higher in the rankings.
    (Learn more about title tags)
  5. You’re thinking in terms of link building and not in terms of marketing and promotion. Links are important, we all know that, but the more you rely on search engine traffic, the more you are exposing your business to future algorithm changes. Think in terms on marketing instead: build your brand and get in touch with the off-line world as well.
  6. Are you using resources for webmaster. It’s very easy to get lost in SEO, but even if you’re not a professional, you should still stay up-to-date with what is happening in the online world. Both Google and Bing have webmaster tools.  Stay away from information overload, but keep on learning.
  7. Lastly is an old favorite with a new twist – participating in conversation within your community. Your site is about you and your business, but don’t forget the community of people in your industry out there. Engage with them and give value, it will pay off in the long run.

 

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Boost Blog Traffic By Writing Good Titles

Far too often, bloggers will either just write down the first title that comes to mind and dive into the rest of their post or slap a post on what they’ve written when they’re done. They may only think about what is in the post and try to describe it, without considering the more important factors of a title. Here are a few things your blog titles should try to do. If you can get at least three of these goals accomplished in a title, you probably have a suitable title. If you can get all five, you have done a great job.

1.    Utilize Good Search Engine Terms

Obviously one goal is to get as many eyes to see the title as possible on search engines and otherwise, as this gives you more potential for views. As a result, there are a few things you can focus on. First, make sure that you utilize relevant high traffic keywords in your title. This gives you a chance to get a high ranking on a page that a lot of people will see.

You may be thinking that common sense says to go after long tail keywords you have a better chance of getting a page one ranking on, but remember that a title has to be short anyway.

Second, try to put the keywords as close to the beginning of your title as possible, as this will have a bigger impact on your SEO.

2.    Make the Reader Ask a Question

What happens when people ask a question? They want to know the answer. Try to invoke this in potential readers, because if your title makes them ask themselves a question, they are significantly more likely to click on the link and check out your post.

If you’re struggling for good ideas, you might want to listen to sports or news talk radio and pay close attention to the teases before commercial breaks. The top radio personalities are experts at getting people to ask questions that will hold their attention through a commercial break to keep them around for another segment. Their ideas may give you some ideas for strategies in your titles.

3.    Make the Reader Feel an Emotion

If you can make the reader feel an emotional response to your title, you may get more clicks. This can be excitement, joy, sadness, sympathy or anger, among others.

Much like media personalities that try to get people to love them or hate them, the stronger the emotion toward your title the more views. Even if people dislike the idea strongly, they may still read about it just to re-affirm their emotional response.

4.    Make it Catchy

Often the difference between a best-selling book and an afterthought is not the content, but the title. Some authors have revealed that they tested their potential book titles through Internet ads to reveal click through rates or by selling a copy on eBay and seeing which version of the title got more bids and higher bids.

This proves that the title does matter and if it has a ring to it, people will be interested.

5.    Don’t be Misleading

Now this is an important one, and the challenge is to make it jive with the other four ideas. Make sure that you are not writing titles that are overly misleading, as people will stop coming to your site and it is important to build up repeat readers.

Valerie Mellema is the owner of Words You Want. Words You Want offers SEO writing services as well as guest blogging packages, eBooks, press releases, blog writing and more. Visit the Words You Want blog for weekly specials.

5 Problems On Your Site That Could Be Affecting Your Search Results

Once you build your website you start writing articles hoping to increase your search engine rankings. Everyone goes through the same thing when they start and it’s usually building as much backlinks as possible. When you have enough quality backlinks you will definitely be rewarded with great rankings, but what if they could be better than what you end up with?

You might be building quality backlinks, but it could all be for nothing because whatever you’re doing on your site is damaging your results. We’re going to take a look at some of the things you need to watch out for, because you could be hurting your chances of success without even realizing it. Pay close attention to all of these problems and correct them straight away if you’re guilty of any of them.

The speed of your site

The speed of your site is something Google takes into consideration when ranking you in the search engines. A lot of people don’t realize this and they don’t care that their site can take up to 10 seconds to load. Not only will it affect your rankings, but when someone lands on your site and they have to wait it will take them a few seconds before they get impatient and click away.

The bounce rate

You need to make sure people land on your site and stay there. Once they start reading your content and want to find out more they will click on a link to read something else. If they just land on your site then disappear do you know what the search engines will be thinking? They will think your content is worthless and they won’t want you anywhere near the first-page.

Switching comments on

Some people have decided that they would rather not let people comment on their blog. There are a lot of things wrong with this that will eventually hurt them. When someone leaves a comment they are essentially increasing the amount of words on the page and you have a much better chance of ranking for more long-tail keywords. More engagement also increases your social shares.

Longer articles

Do you remember when you could write a few sentences and call it an article? 200 words and suddenly you were on the first-page of the search engines. I don’t know what your readers must have thought when they landed on your site, but you can’t say it didn’t work. It doesn’t these days and if you write longer articles you have a better chance of improving your rankings.

Too much affiliate links

This could be quite damaging if you are an affiliate because you need to make money. How can you make money if you can’t link to the products you’re recommending? You can still have affiliate links on your site, but just don’t have too much of them on one page. You should be using a plugin to mask your links, but you still can’t go crazy with them as people have found out.

Featured images:

Today’s guest post is authored by Ben Kirsten, a specialist in providing backlink removal service. According to him, too many people make the mistake of trying for “Great” backlinks and end up affecting their chnaces of getting noticed. A passionate blogger, he gives advice on many more issues on his blog.

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Backlinking For SEO

Backlinks

Backlinks (Photo credit: ivanpw)

One of the most important steps you can take to drive more traffic to your website is backlinking for SEO.

What Is Backlinking SEO

Backlinking SEO is often only thought of as a technique that involves getting clickable links back to a specific website and/or webpage for the purpose of increasing a website’s ranking in the search engine given certain keywords or key phrases. It has the added advantage of driving extra traffic from the backlinks directly.

But is its root comes from people liking content on other peoples website and connecting with them, showing them respect – by linking.  Going the creates that virtual web we hear so much about…

Why Does Backlinking For SEO Work

Search engines use a variety of factors when determining how webpages will rank in the search engine listings. These factors are built into their algorithms. One of the most important criteria that search engines consider is how popular a webpage is. This is determined in large part by how many other webpages link back to that particular page.

Examples Of SEO Link Building

  1. Clickable links placed on social media pages like Facebook, Twitter, and Linkedin
  2. Clickable links in a signature when one posts on discussion boards and forums
  3. Clickable links in a guestbook posting
  4. Clickable links placed in guest posts and in articles placed on other websites
  5. Clickable links in website directories like business.com, DMOZ, and BOTW.

Getting Backlinks Organically

One of the best ways to get backlinks is to build a website that has such high value that other people will want to link to it and do so without the website owner asking for the link or placing the link themselves. This is a form of organic search engine optimization. Another example is when a social media post containing a clickable link goes viral. In this case, links may end up appearing on other people’s Facebook wall and Twitter accounts. This can also lead to people posting the links on their blogs and websites.

Not All Backlinks Are Equal

It is important to note that not all backlinks are equal in terms or how much weight they carry. For example, Google may consider a link in an important and well trusted directory like DMOZ much more important than a link in a personal directory that most people don’t even know about. Google may also consider a link on important news sites like CNN to be more trustworthy than a link on a personal blog about the same news story. Therefore, a link on CNN would be given more weight than a link on a personal blog in almost all cases.

Be Careful Not To Go Overboard with Backlinks

It is also important to note that one should be careful not to go overboard with backlinks or your effort may get flagged as spamming. For example, while it may be helpful to leave a link when one is signing a guestbook, if one goes out and signs hundreds of guestbooks with the same link on the same day, Google and other search engines may consider this spamming. Instead of getting a boost in search engine rankings, this type of behavior cause a site to be demoted, or even delisted, from a search engine’s database. For this reason, one should treat backlinking, other than organic backlinks, like a strong seasoning. A little is delicious but too much is added, it could have negative consequences!

The important thing here to have a balance with your links – all of any one kind of link is not natural…and that or our goal.

Search Engine Traffic Is Golden

One of the reasons why successful webmasters are so concerned about building links to improve their search engine rankings is that search engine traffic is considered by most experts to be one of the best sources of website traffic. Whether one is running an e-commerce site or an informational site with affiliate links, search engine traffic is known to convert better than most other sources of traffic. When people go to a search engine, they are looking for something specific and if the site they click on provides that, it is far more likely they will buy it or click on an affiliate link for more information.

In conclusion, backlinking for SEO is one of the most effective ways of improving a website’s visibility in the search engines and driving more traffic to a website. Luckily, it is also relatively easy to do if one follows the advice in this tutorial.

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