Posts Tagged ‘radio’

newer media

State seal of IowaImage via Wikipedia

I have worked in and around media for all but a few years since a part-time radio job in 1992.  “Back then” traditional media had the bull by the horns and managed news and information and how it flowed to it “customers”. Then came the late 90’s.  THe internet was young and people were trying to figure out to use it.

Fast forward to now – traditional media is choking on the machine they built and people are innovating new ways to get the “news” out.

I found one of these news ways today via Twitter – it is called “iowastatefair.me” and is a journalism experiment which is pretty cool.  It seems to be gaining some traction.

Now figure out how to twitter me some of the Iowa Stat Fair’s beef-on-a-stick.

Zemanta Pixie

Wireless Music Box and Banner Ads

I found this on one of those quote sites and it really reminded me of banner advertising.

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to no one in particular?” — Associates of David Sarnoff responding to the latter’s call for investment in the radio in 1921

And people really don’t want to pay for a blasted message anymore – they want a direct message sent to a laser targeted micro-set of people or a person.

Is Radio Dead?

I found a great article on radio called “When Will Radio Die?”. It address a bunch of issues with radio, but kind of reminds me of a lot of the discussion we are having about news paper – here are a few of my favorite parts.

Where and how we consume radio content is well researched…Suffice it to say that a well-run radio station is still a very cash flow positive business and I don’t know any poor radio broadcasters…However, the radio business is changing fast. And, since the evolving financial structure of the radio business has often foreshadowed similar evolution in the television business.

As I look at this article it is good – but where it falls down is the same place the newspaper and TV critics fall down. They are trying to compare future technologies with our current models. We plan to keep on innovating and transitioning – so please, compare current technologies with our current newspaper – but just wait to see what we have up our sleeves, we may be down for this round…but the game is not over yet!

Twitter Delicious Facebook Stumbleupon