Posts

Identifying The Money: Affiliate Marketing Keywords

Graphviz Keywords

Graphviz Keywords (Photo credit: Aldon)

No matter how great your affiliate marketing website looks or how interesting the content is, if you don’t pay sufficient attention to keywords, you may jeopardize how much visitor traffic you get to your site. Here’s all you need to know about identifying the most profitable affiliate marketing keywords in your business.

Why are affiliate marketing keywords important?

In a nutshell, keywords will help drive visitor traffic to your website. Choosing the right type of keywords is important because it will have an influence on how high you rank in search engine listings.

Many people new to affiliate marketing take a bit of a hit and miss approach to trying to select the right keywords, and often it only comes with a bit of experience that they learn what works and what doesn’t work. However, that’s not to say that newbie affiliate marketers aren’t in a position to be able to focus their efforts on optimizing the most profitable keyword choices. There are a number of strategies in place to help in this task.

Affiliate marketing needs to be targeted 

A good way to choose the best keywords for your campaign is to select words that are targeted. If you go for a very general word, then you will face a lot of competition. However, a long-tail keyword, ie, one with three or more words, may not give you as much traffic as a very general keyword, but you’ll probably find that the traffic you do get will be of high quality.

Think about the buying cycle

If you want to choose the best keywords then think about those that someone would pick when at or near to the end of the buying cycle. Often, the conversation rate will be high from this traffic, even if the volume might not be as big if you went for something more general.

Use keyword research tools

Make use of keyword research tools to help you identify affiliate marketing keyword options. The great thing about using these tools is that it could throw up lots of ideas that you hadn’t originally thought about. It’s also handy for the newbie affiliate marketer who is getting to grips with keyword selection for the first time.

Once you’ve got your keyword list from the search tool, you may need to refine it by focusing on specific words or applying filters. Always keep in mind that your keyword should be as specific to your content as much as possible.

Have a look as well to see how many times people are searching for particular keywords. High volume search terms can give you an indication about demand and help you tailor your keywords accordingly.

You can also use research tools to work out how much competitors are earning from particular keywords and how much merchants are paying per click to receive traffic from individual keywords. Whilst this isn’t a completely foolproof method to work out which keywords will pay the most for you, it certainly forms a good starting point.

Use a variety of methods until you get a feel for the value of different keywords. Remember, that once you’ve made your selection you’ll need to monitor how successful they are and possibly amend or tweak them to get the most benefit.

Author Bio:  Words are very important in any aspect of life but when the amount of profit you make depends on them, they become much more important. The keywords you choose are extremely important and here at Clicksure we help as much as possible to ensure your campaign is successful.

Still In The Dark On SEO – guide for Small Business SEO

English: seo block

English: seo block (Photo credit: Wikipedia)

To many articles out there assume that the reader is well versed in SEO. However, did you know according to the PEW research & Static Brain, that over 60% of small businesses do not have a website? Staggering. So with that said, lets look at some of the fundamentals in small business SEO and how to project manage them.

If you have researched terms such as ‘SEO’ and ‘keyword implementation’. However, SEO project management techniques are essential if you plan on using these tools to their full potential. Just as a car has all the proper tools to go from point A to point B, small business SEO techniques can get you to where you want to go, but you need guidance. With some of these management techniques you can use every marketing tool in the way that it was intended.

Have Purpose with Small Business SEO

This is the most essential tool in your arsenal; be focused. Sure, you may know what key word implementation means, you may know the power of social media, you may even understand back links, but are you using them correctly? Every thing you do for your website, or business, needs to have a purpose.

  • Generate possible increases in traffic. I.E. “What is a realistic amount of traffic this website can generate?”
  • Use social media to your advantage. Create a Twitter account that is associated with your business. Also, make sure that when you use these media outlets, you have a reason. If you Tweet, make the Tweet attractive to increase traffic to your website.
  • Develop strategies in order to increase sales. Don’t just say you’re going to get more clients, create an outlet to do so. If you’re selling a product from your website, offer money back guarantees, coupons to save money, free shipping. Create scenarios in which you can attract people to buy something.

Time and People Management

This is essential, regardless if you’re working alone or you have a staff. Plan out goals! Make deadlines for said goals and make sure that you stick to them with little, or no, leeway.

  • Create goals such as generating 50 backlinks per day. Make your staff get your URL out onto as many pages on the web as possible.
  • Provide a creative, and hard working, small business SEO based environment. Make sure that everything you do for the business creates a link back to your website, pertains to something you sell, or gives a reason to do business with you.

Freelance

One of the best ways to get involved is by becoming a freelance small business SEO project management official. Become the person that large businesses seek out in order to boost traffic, and sales, on their website.

  • Most large businesses have SEO teams already, but do they have guidance? Having an SEO team is like having a boat with no paddles. Become the person that excels the company to a level they didn’t expect.
  • Get your name out there as much as possible. Don’t spam your SEO project management ideas, show them! Give examples of where you’ve took companies in the past to new heights. If you’re a new freelancer, read every resource to become great. small business SEO tools can make a website go from average to amazing.

Trade Tricks That Will Benefit Your Small Business SEO For The Long Term

Over recent months, the changes that have been rolled out across most of the world’s biggest search engines have been huge – Google of course leading the pack with Hummingbird. Each of the changes implemented has of course taken its toll on some sites and businesses while others will have barely noticed any difference at all. As far as SEO professionals are concerned though, we’re only just seeing the very tip of the iceberg and the changes still to come will completely overshadow those that have taken place in terms of abundance and significance.

This inherently leads to the question of what exactly you can do right now to protect your small business SEO interests long-term – if anything at all. Well, you can certainly tip the balance a little more in your favor, despite not being able to see what’s around the corner with any real certainty.

What follows is a brief look at five tricks of the trade that could, if implemented correctly, assist your long-term SEO as of right now:

1 – A Full Website Spring Clean

When a website functions effortlessly with speed, efficiency and smoothness, any search engine of importance will see it as a site that matters. Well, at least one that matters more than another site that’s pretty much falling to pieces or going to seed. Google likes to point to sites that give the user the best possible experience, so if this isn’t a description than befits your site, it’s a good place to start

Over time, it’s inevitable that your website will get a little untidy and cluttered, so it’s important that you do a decent spring clean/audit to see what’s what. From getting rid of broken links to removing defunct content and so on, make sure that your site serves its purpose as well as it can and you’ll be rewarded for it.

2 – Go the Extra Mile

Once you’ve addressed the above, think about going one or two steps further by making the user-experience even better than it already is. This isn’t just important for the sake of Google, but will also ensure that when a reader finds his or her way to your site in the first place, they’re more likely to stay there and hear what you have to say.

Take into account the speed of your site, the quality of the navigation system, the caliber of the content on EVERY single page and all of the other sites you offer links to/recommend.

3 – Get Involved with Google Authorship

Right now, Google Authorship doesn’t have much an impact on the way your site ranks or your SEO campaign as a whole – this is expected to change in the future, big time. Some of the very best tips of all for making Google Authorship work in your favor include finding guest writers of authority to contribute to your site, getting all writers you employ to work on your site to activate authorship and, most importantly of all, making sure the content and copy you come up with for any page, site, blog or forum anywhere is as flawless as it is compelling and unique.

4 – Promote Your Winning Content

Don’t just sit by and let your incredible content gather dust – get out there and promote it! Get your name, your brand and you message out in the wild by any means necessary – Facebook, Twitter, forums, blogs and news sites being prime example of where to start. And of course, this means coming up with sharable content in the first place.

5 – Embrace the Community

And finally, it’s not in your best interest to sit idly by and hope the masses will flock your way unless you yourself are willing to reach out to them in a similar manner. Regardless of your industry, niche or profession, there’s a gigantic community out there just waiting for your input and your involvement, so make now the time that you break free of your confines and start building connections with your peers, rival, clients – pretty much anyone of interest to you.

Featured images:
  • License: Image author owned

The Author

Rocky John Tayaban is an internet marketer for more than 8 years now. Among his expertise are search engine marketing, social media marketing, affiliate marketing, online reputation management and web development. Rocky is currently the managing director of iSolutions Media, a company that helps businesses with their online marketing needs. Follow him on Twitter: @SmartOnlinePros to stay updated on all the latest in internet marketing.

Automated Blog Commenting – Stop it, Stop it Now

Are you a blog owner? Do you comment on blogs of people belonging to your niche? Do you understand the importance of meaningful comments? Do you require backlinks to your blog or website? Do you use automated programs for blog commenting in order to get backlinks?  Shame on you! If yes, then read this article further. This article will enlighten you on the other aspect of automated programs for blog commenting. Read on to find out why one should not use automated programs for blog commenting.

Go Relevant

Leaving meaningful and relevant comments on a blog is indeed one of the easiest methods for increasing the targeted web traffic on your blog or website as well as in increasing its popularity. Effective search engine optimization is perhaps one the most beneficial aspect of blog commenting. The SEO benefits are for both the commenter as well as the blog owner. When people frequently leave comments on your blog, for you, the blog owner, it builds fresh content for other people visiting our blog. It is this fresh content that tends to grab the attention of the search engines and make them visit you over and over again.

It’s About Quality Not Quantity

Whereas, if you are a blog commenter leaving intelligent and meaningful comments on a blog or website, people visiting that particular blog or website will notice you. If your comments are relevant, they may perceive you as an authority of your forte. Your target audience or people of the same forte will then follow you to your blog or website as well. This will boost the visibility and exposure of your blog/website. It will also offer you the benefit of some relevant back-links.

Some people tend to use automated programs for blog commenting. Automated Programs for blog commenting find out blogs that are relevant to your forte and also submit back-links on its own. As a blog owner, you need to keep an eye out for such comments on your blog or website. People use these programs to leave trash comments, such as “Good Work, friend”, etc. solely for the purpose of getting a backlink. By making such hundreds of backlinks, they aim to enjoy better search engine optimization and gain higher search engine ranks. However, these comments do not add anything valuable, informative or meaningful to the conversation. They are totally worthless. In fact, such repetitive and recycled comments mat get your blog or website punished for duplicate content. Hence, it is widely advised not to use automated programs for blog commenting. Make sure that you delete such comments.

Most of the spam is indeed generated by these automated programs for blog commenting. Both blog owners and blog commenter should understand that they should maintain a win-win situation for each other, if they wish to ensure quality content for people surfing internet for information. Following good ethics will ensure that even you never lose anything. Make sure that you only leave comments that are meaningful and informative. Only then they will be useful.

Featured images:

This article was written by Garen Arnold who runs Blog Setup Guide, a website that is geared towards showing people how to start a blog from scratch.

Enhanced by Zemanta

Cloud Marketing Characteristics And Benefits

An internet cloud is more concrete than it sounds. In terms of marketing, it has various aspects you can use and manipulate to suit your business needs. The following cloud and marketing characteristics will familiarize you with the cloud so that you can optimize your marketing strategies.

Cloud Terminology

In order to understand how marketing works within the cloud, a basic knowledge of its function and purpose is helpful.

  • Cloud: At the most fundamental level, this is the internet. In terms of marketing, the cloud is also an internet service where marketing strategies can take place.
  • Cloud Computing: This depends on sharing internet network resources rather than using local servers or personal devices to handle applications. This kind of system can perform tens of trillions of computations per second to achieve tasks such as delivering customized information and providing data storage.

Cloud Marketing Terminology

  • Search Engine Optimization (SEO): Users do not have to pay an advertising fee to a search engine for listing their websites. This includes the search engine results page (SERP) that appears when you search for a specific term. SEO is the process of getting your website to the top of the SERP organically when others are looking for your products and services.
  • Search Engine Marketing (SEM): This is a broad term that refers to increasing website visibility in search engines through either SEO or paid advertising. However, it’s widely used when discussing only the latter. With SEM, users pay a fee to a search engine for listing their websites, typically for pay-per-click (PPC) advertising.
  • Marketing Cloud: This involves SEO and SEM, as well as social media marketing (SMM), mobile media marketing (MMM), banner and contextual advertising, hosting and domain issues. Professional cloud marketers may offer and perform any of these various marketing strategies for their clients along with detailed online reporting.

Services and Benefits

Some companies offer all the services you need for a complete cloud marketing experience. There are companies that provide analytics, as well as advertising, targeting, web management solutions and a live dashboard that you may need to use for your marketing campaign. These companies usually encourage advertising on social media.

Small and medium-sized businesses often lack the time and financial resources to build and maintain the online presence of their company. The cloud can provide businesses access to these resources, is flexible and can accommodate constant changes within a business. For example, companies can add or remove services according to business needs, and they only pay for the services they use.

Cloud management tools can optimize a company’s computer-based resources so that they are interacting properly with other users and services within the cloud. Other benefits of cloud marketing include:

  • Establishing a backup system for your online transactions. If a local network crashes, the cloud acts as a storage source where you can recover important information.
  • Building a wide and strong network on social media. You can increase fans and followers quickly.
  • Boost visibility. Effective advertising through the cloud can exponentially increase your company’s exposure.
  • Demonstrating business influence. Your competitors and customers can experience the immediate effects of your company’s success.
  • Staying current on your forum discussions. You can monitor various conversations on social media sites and stay attuned to the needs of your customers and fans.
  • Allowing fans in social media to interact within the cloud and be your spokespersons. Word of mouth gives substance to your company, and it often spreads more quickly online than by old-fashioned methods.

Optimizing cloud marketing can make your business transactions more efficient and more secure. It can give your company a stronger and wider-reaching presence. Ultimately, having a basic understanding of the internet cloud will help you achieve success for your business.

This article was written by Jared Jaureguy. Follow him on Twitter @JaredJaureguy.

Enhanced by Zemanta