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Does SEO Work?

SEO or Search Engine Optimization, is a driving force to improve visibility of a blog or website on the Internet. Everyday hundreds of millions of web search takes place using various different keywords or keyword phrases for various reasons.  But – does seo work?

Why Is SEO Important?

Search engine optimization is a very powerful web marketing tool or technique used by website owners, bloggers, online business entities, advertising companies, online merchants and people in general who want to improve their online presence. If a person has a website with SEO friendly, high quality content on it then search engines will find and index the website quicker and rank it higher in search results pages than millions of other websites, simple as it is. SEO helps generate organic traffic from search engines.

Search engines crawl the web in order to find the best websites based on a keyword or keyword phrases, particularly looking at text in a website. Then according to the keyword density, originality and length of the content etc criteria the website or individual web pages get ranking at the search list. Page ranking can be varied from search engine search engine, but it works almost in pretty similar way. SEO makes sure that If you want organic traffic to your online business or your personal blog or website then search engine optimization is must.

Essentially, it takes a lot of hard work to get a website ranked high at first or top search engine results pages of a search engine. If a person does not know the SEO techniques their website will almost certainly be ranked at bottom of search engine results pages. That is why SEO is so important to rank a website higher in search engines.

Does SEO Work?

When people run a query on a search engine, such as Google, Yahoo! and Bing what they get at first is a long list of search results relevant to their search query. They will usually visit websites or links that will appear at the top of the list to get more information related to the query. So, if anyone has ever wondered that why some websites show up at the first search results page of the search engines but other websites do not, then SEO or search engine optimization is the main reason for that.

The more and longer a website appears on the first SERPs of major search engines the more page views or visitors the website will generate. As a matter of fact, people come to a website simply by clicking that website link. A website link becomes popular through keywords rankings in search engines. SEO process can do that for the website.

If a website owner or business online cannot manage their SEO needs on their own, then hiring SEO ranks experts can be the best idea for them. The traffic generated through using web search is called organic traffic. Organic traffic is the key to generating more income from a blog, website or online store. So, for those webmasters or businesses online who want an answer to the question, “does SEO work”, the answer is yes.

SEO is one of the most powerful techniques used by successful website or blog owners to get more traffic to their websites. But a lot of bloggers, webmasters or do not know how to write SEO friendly content to generate more visitors to their websites. They ultimately turn to SEO experts to improve the searchability of their websites because of the huge demand in SEO services. There are many trustworthy SEO websites or companies with a highly skilled team of SEO experts to provide all kinds of SEO services tailored to each individuals or company’s specific needs.

How Does SEO Work?

Basically, SEO started as a straightforward process which used to rank websites based on how many times a keyword or keyword phrase was used in the websites. However, SEO has developed since then and is today based on many different factors.

The most integral SEO basics or component are the following:

  • Page Authority
  • Social Media
  • Anchor Text
  • Valuable Content Creation or Writing
  • Meta Tags and Meta Descriptions
  • Inbound Links (Backlinks)
  • Link Building
  • Article Directories Submissions

Keywords It is an imperative for individuals and businesses online to use SEO services and techniques to increase their blogs or websites visibility, preferably in the top search results pages in major search engines, such as Google, Yahoo!, and Bing. Without a good page ranking in a major search engine, a website will not be able to get much traffic on the Internet. Writing helpful and unique articles, blog posts and other online content using appropriate SEO keywords is the best way to get massive website visitors.

An expert SEO consultant or company is able to provide all kinds of SEO services a person or business needs for developing a professional website that will increase their online exposure greatly and increase sales. Therefore, it is important that whether it is a content-based blog or website or an e-commerce website, writing compelling and informative SEO content is crucial for the blog, website or e-commerce site to build traffic and make money. If anyone is still wondering, does SEO work, the answer is definitely yes. SEO is one of the most powerful Internet marketing techniques used to increase traffic to people’s blogs, websites, and online stores and other online entities.

Final Words

SEO is a very big factor for webmasters, bloggers, and online store or business owners, or to put it briefly for all the websites. SEO can improve their websites significantly, enhance online presence and save valuable time. A SEO optimized website will bring in more high quality traffic and turn them into more leads and generate more sales eventually. But SEO can also put a website and reputation at risk if it is used wrongly. That is why there is so much curiosity involving SEO.

Identifying The Money: Affiliate Marketing Keywords

Graphviz Keywords

Graphviz Keywords (Photo credit: Aldon)

No matter how great your affiliate marketing website looks or how interesting the content is, if you don’t pay sufficient attention to keywords, you may jeopardize how much visitor traffic you get to your site. Here’s all you need to know about identifying the most profitable affiliate marketing keywords in your business.

Why are affiliate marketing keywords important?

In a nutshell, keywords will help drive visitor traffic to your website. Choosing the right type of keywords is important because it will have an influence on how high you rank in search engine listings.

Many people new to affiliate marketing take a bit of a hit and miss approach to trying to select the right keywords, and often it only comes with a bit of experience that they learn what works and what doesn’t work. However, that’s not to say that newbie affiliate marketers aren’t in a position to be able to focus their efforts on optimizing the most profitable keyword choices. There are a number of strategies in place to help in this task.

Affiliate marketing needs to be targeted 

A good way to choose the best keywords for your campaign is to select words that are targeted. If you go for a very general word, then you will face a lot of competition. However, a long-tail keyword, ie, one with three or more words, may not give you as much traffic as a very general keyword, but you’ll probably find that the traffic you do get will be of high quality.

Think about the buying cycle

If you want to choose the best keywords then think about those that someone would pick when at or near to the end of the buying cycle. Often, the conversation rate will be high from this traffic, even if the volume might not be as big if you went for something more general.

Use keyword research tools

Make use of keyword research tools to help you identify affiliate marketing keyword options. The great thing about using these tools is that it could throw up lots of ideas that you hadn’t originally thought about. It’s also handy for the newbie affiliate marketer who is getting to grips with keyword selection for the first time.

Once you’ve got your keyword list from the search tool, you may need to refine it by focusing on specific words or applying filters. Always keep in mind that your keyword should be as specific to your content as much as possible.

Have a look as well to see how many times people are searching for particular keywords. High volume search terms can give you an indication about demand and help you tailor your keywords accordingly.

You can also use research tools to work out how much competitors are earning from particular keywords and how much merchants are paying per click to receive traffic from individual keywords. Whilst this isn’t a completely foolproof method to work out which keywords will pay the most for you, it certainly forms a good starting point.

Use a variety of methods until you get a feel for the value of different keywords. Remember, that once you’ve made your selection you’ll need to monitor how successful they are and possibly amend or tweak them to get the most benefit.

Author Bio:  Words are very important in any aspect of life but when the amount of profit you make depends on them, they become much more important. The keywords you choose are extremely important and here at Clicksure we help as much as possible to ensure your campaign is successful.

Still In The Dark On SEO – guide for Small Business SEO

English: seo block

English: seo block (Photo credit: Wikipedia)

To many articles out there assume that the reader is well versed in SEO. However, did you know according to the PEW research & Static Brain, that over 60% of small businesses do not have a website? Staggering. So with that said, lets look at some of the fundamentals in small business SEO and how to project manage them.

If you have researched terms such as ‘SEO’ and ‘keyword implementation’. However, SEO project management techniques are essential if you plan on using these tools to their full potential. Just as a car has all the proper tools to go from point A to point B, small business SEO techniques can get you to where you want to go, but you need guidance. With some of these management techniques you can use every marketing tool in the way that it was intended.

Have Purpose with Small Business SEO

This is the most essential tool in your arsenal; be focused. Sure, you may know what key word implementation means, you may know the power of social media, you may even understand back links, but are you using them correctly? Every thing you do for your website, or business, needs to have a purpose.

  • Generate possible increases in traffic. I.E. “What is a realistic amount of traffic this website can generate?”
  • Use social media to your advantage. Create a Twitter account that is associated with your business. Also, make sure that when you use these media outlets, you have a reason. If you Tweet, make the Tweet attractive to increase traffic to your website.
  • Develop strategies in order to increase sales. Don’t just say you’re going to get more clients, create an outlet to do so. If you’re selling a product from your website, offer money back guarantees, coupons to save money, free shipping. Create scenarios in which you can attract people to buy something.

Time and People Management

This is essential, regardless if you’re working alone or you have a staff. Plan out goals! Make deadlines for said goals and make sure that you stick to them with little, or no, leeway.

  • Create goals such as generating 50 backlinks per day. Make your staff get your URL out onto as many pages on the web as possible.
  • Provide a creative, and hard working, small business SEO based environment. Make sure that everything you do for the business creates a link back to your website, pertains to something you sell, or gives a reason to do business with you.

Freelance

One of the best ways to get involved is by becoming a freelance small business SEO project management official. Become the person that large businesses seek out in order to boost traffic, and sales, on their website.

  • Most large businesses have SEO teams already, but do they have guidance? Having an SEO team is like having a boat with no paddles. Become the person that excels the company to a level they didn’t expect.
  • Get your name out there as much as possible. Don’t spam your SEO project management ideas, show them! Give examples of where you’ve took companies in the past to new heights. If you’re a new freelancer, read every resource to become great. small business SEO tools can make a website go from average to amazing.

Trade Tricks That Will Benefit Your Small Business SEO For The Long Term

Over recent months, the changes that have been rolled out across most of the world’s biggest search engines have been huge – Google of course leading the pack with Hummingbird. Each of the changes implemented has of course taken its toll on some sites and businesses while others will have barely noticed any difference at all. As far as SEO professionals are concerned though, we’re only just seeing the very tip of the iceberg and the changes still to come will completely overshadow those that have taken place in terms of abundance and significance.

This inherently leads to the question of what exactly you can do right now to protect your small business SEO interests long-term – if anything at all. Well, you can certainly tip the balance a little more in your favor, despite not being able to see what’s around the corner with any real certainty.

What follows is a brief look at five tricks of the trade that could, if implemented correctly, assist your long-term SEO as of right now:

1 – A Full Website Spring Clean

When a website functions effortlessly with speed, efficiency and smoothness, any search engine of importance will see it as a site that matters. Well, at least one that matters more than another site that’s pretty much falling to pieces or going to seed. Google likes to point to sites that give the user the best possible experience, so if this isn’t a description than befits your site, it’s a good place to start

Over time, it’s inevitable that your website will get a little untidy and cluttered, so it’s important that you do a decent spring clean/audit to see what’s what. From getting rid of broken links to removing defunct content and so on, make sure that your site serves its purpose as well as it can and you’ll be rewarded for it.

2 – Go the Extra Mile

Once you’ve addressed the above, think about going one or two steps further by making the user-experience even better than it already is. This isn’t just important for the sake of Google, but will also ensure that when a reader finds his or her way to your site in the first place, they’re more likely to stay there and hear what you have to say.

Take into account the speed of your site, the quality of the navigation system, the caliber of the content on EVERY single page and all of the other sites you offer links to/recommend.

3 – Get Involved with Google Authorship

Right now, Google Authorship doesn’t have much an impact on the way your site ranks or your SEO campaign as a whole – this is expected to change in the future, big time. Some of the very best tips of all for making Google Authorship work in your favor include finding guest writers of authority to contribute to your site, getting all writers you employ to work on your site to activate authorship and, most importantly of all, making sure the content and copy you come up with for any page, site, blog or forum anywhere is as flawless as it is compelling and unique.

4 – Promote Your Winning Content

Don’t just sit by and let your incredible content gather dust – get out there and promote it! Get your name, your brand and you message out in the wild by any means necessary – Facebook, Twitter, forums, blogs and news sites being prime example of where to start. And of course, this means coming up with sharable content in the first place.

5 – Embrace the Community

And finally, it’s not in your best interest to sit idly by and hope the masses will flock your way unless you yourself are willing to reach out to them in a similar manner. Regardless of your industry, niche or profession, there’s a gigantic community out there just waiting for your input and your involvement, so make now the time that you break free of your confines and start building connections with your peers, rival, clients – pretty much anyone of interest to you.

Featured images:
  • License: Image author owned

The Author

Rocky John Tayaban is an internet marketer for more than 8 years now. Among his expertise are search engine marketing, social media marketing, affiliate marketing, online reputation management and web development. Rocky is currently the managing director of iSolutions Media, a company that helps businesses with their online marketing needs. Follow him on Twitter: @SmartOnlinePros to stay updated on all the latest in internet marketing.

The Evolution Of SEO

Evolution: The Origin of Species

Evolution: The Origin of Species (Photo credit: MeoplesMagazine)

SEO: Search Engine Optimization – The art (or magic) of getting ones site listed in the search engines atop the organic search.  I sit back and reflect when there were many search engines to optimize for.  Alta Vista, InfoSeek (which became Go), AOL, MSN, Excite, HotBot, Ask Jeeves, Lycos, All the Web, WebCrawler, Dogpile, Mamma and Yahoo, I think I got them all. Those were the good ol days.

Then it started the wicked web of who was feeding who, which engine merged with who.  Which engine folded, which engine was bought out.  Back then SEO was fun in the sense you had so many choices to optimize for.  If something did not work for one engine it might have worked for another.

Submitting to the search engines had to be done manually.  Meta KeyWords actually mattered.  Keyword stuffing was OK.  There was no Florida Update, Panda Or Penguin.  The life of an SEO was pretty easy and simple.  Create sites but in some keywords and see what happens.  If that did not work tweak and see what happens then.  It was fast and dirty.

Social media did not matter.  No one cared if you were an “authority” site.  Then it happened, a multi-colored sensation – Blue, Red, Yellow, Blue, Green Red – GOOGLE.  It became a household name.  Like Xerox, and Band-Aid, you now are going to Google something which now mean do a search.   People would watch this engine grow and grow.

Google would make us watch it dance and update from Florida to Penguin to Panda.  The face of SEO would change and change in a big way.  Slowly the engines would disappear fading into the sunset.  Many of us wish there was more players in the game, one has emerged and sort of making little wave called Duck-Duck-Go.  Maybe this is the start of more engines to come.

SEO has changed in many ways now it is all about the user experience.  Well written content, link diversity, high quality content and to be an authority on your topic. It is all about the end user.  No more Google bombing, no more keyword stuffing, no more meta keywords, no more doorway pages you actually have to make a webpage that makes sense.  Many people have written articles about SEO being dead.  SEO is far from dead it is just evolving and SEO practitioners have to evolve with it.

SEO has changed from the old days but many new factors are still included, social media, content writing, link building authorship and many other factors to make SEO more “real”.

We all sit back and what for the next big thing but until that comes we have to wait for the next big update.  What will it be called, Polar Bear, Seagull or maybe they should go to wrestlers, The Hulk Hogan Update would be awesome.

SEO went from many engines to optimize for to optimizing for two Google and Bing.  Let’s see what the future brings.  My fingers are crossed

+ Stu Lieberman has been doing SEO (Search Engine Optimization) for over 15 years and has optimized sites from the top debt consolidation companies to large ecommerce sites.   Stu takes pride in his SEO work and is always atop the latest trends in the SEO and internet marketing world.

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