Search engine optimization
A Brief History Of Link Building Strategies
In the early days of the Internet, link building was easy. There were no rules, and you could do anything you wanted to try to gain visibility. That has all changed, thanks largely to Google’s war on subversive link building practices and bad site content, but let’s take a look at what life was like [...]
The Truth About Directory Listings
Lawyers and directories seem to go together like macaroni and cheese, or at least they used to. Recently, directories seem to have faded from the Internet, especially after Google deleted their very own directory site. Nonetheless, several directories have survived, and for many lawyers it can be appealing to get their name listed on another [...]
Ecommerce Web Design Guide
We have all heard or read about people who have started their own successful e-commerce website and earn a nice living off of that website. Many of these stories can be very inspiring to others who are thinking about starting their own e-commerce website themselves. There are many steps involved in order for someone to [...]
Panda, Penguin, Now Zebra? Here’s What You Need To Know…
It is no secret that Google is releasing updates that are designed to return their search engine results to relevance. While many people in the SEO industry believe this is a plan by Google to completely thwart SEO as a marketing tool, this is not actually the truth. While SEO has definitely been impacted by [...]
Copywriting After Google Panda Stuck Its Paw In
Google Panda has changed everything. Following its release in February 2011, search engine optimization experts are now reconsidering their strategies. If you’re a digital marketing graduate or aspiring copywriter who isn’t aware of how Google has changed its search engine algorithm, the following guide may prove invaluable as more and more companies move away from traditional SEO tools in [...]
7 Ways To Improve Your Website
When it comes to improving and making the best website possible, you can feel as though there are about a million different things you should be doing. And looking around at other sites, you can let yourself down thinking yours simply can’t compete when it comes to looking good and more. But there are just [...]
How To Get Valuable Content On Your Website Without Using Articles
We all know that since Google started their campaign of Panda updates, the need for valuable content has increased. The Panda updates have been happening regularly over the past 24 months and with every update, the need for unique content has increased. Even though we know that Google algorithm updates are going to be less [...]
Optimizing your Pinterest Page – Explained
Pinterest, one of the fastest emerging social networking sites, is a great place to promote your brands and services. Did you know that the traffic you drive on this amazing social platform could be more credible than Yahoo or Bing? Yes, verified URLs from Pinterest can help explode your website traffic much faster than you could think of. [...]
Basic SEO for Website Owners
There are three important points to focus on in regard to SEO. These are structure, content and backlinks. Though broadband encourages the use of audio and video on websites more than in the days when dial-up connections were common, FLASH content won’t always be recognized by search engines. All text should be readable, so putting text in [...]
How to Improve Your Website to Increase Traffic and Keep Visitors Around
No matter what type of website you run, the content of the page is the most essential component. There is no denying, however, that a well-designed site that is easy to navigate is more attractive to users than a site with a poor layout and a confusing interface. The most successful – and most enticing [...]
Tom Altman
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