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#iahsfb, tweets and the “news”

Twitter

Twitter (Photo credit: Wikipedia)

My previous job to Clickstop was in “the media”.  At Source Media group in the web department team – to be exact.  Back in those days I used to have what may be referred to as “spirited discussions” with colleagues about social media and twitter and the like.

Its funny how some people still have an aversion to Twitter.  I really see more and more uses for it everyday and how it has become an integrated part of my everyday life.  There is so much good information, which of course also brings unwanted crap.  But – in reality, if someone is using a medium for SPAM…doesn’t that kind of validate the idea it is popular?

Tonight is no exception, the town I live in – Solon, Iowa is in the Iowa High School Football Playoffs.  It was raining when I got home and it just didn’t feel like fun to go to the game and sit in the rain.

But I really wanted to know the score and updates…we’re a small town – did I mention that.  We don’t have a radio station (although – I am pondering the concept of a internet based concept)  and there is no TV coverage.  So – how do we figure it out?  That’s right…the Twitter.

Athletic Director Keith McSweeney is at the game and he is kind enough to tweet updates.

tweet

He had 2 more updates, most times at a score and then gave an update at halftime.

tweet

Again, a couple more updates and we’re all over folks.

tweet

Earth shattering news…no – but its the news I wanted, when I wanted it.  Oh – and also, because I am usually at the game or on twitter 3 others txt’d during the game for the update.

So what – what does it prove.  Well, it proves there is a ton of great information out there.  It also proves, there is almost always someone somewhere watching or wanting to watch the thing I want to see or am seeing…so – Twittter fills a need for people who want and seek.

Now fast forward a few years when the smartphone becomes a diction device and automatically documents the entire game…and broadcasts that on twitter.  Maybe with video, or pictures and/or audio.  Its not a stretch – its possible and makes sense.  Its may be a little creepy…but interesting, none the less.

But what does it mean?  It means news and information is happening – and the speed at which it travels is increasing.  How soon can I get that game in real time…who knows – but I think its petty cool.

And thanks for the tweets Keith.

How to Direct Social Networking Links to Your Website

Everyone wants to promote their site, generate more traffic and get social networking links. The basic goal of the search engine optimization is to promote your website to generate a flow of traffic. It’s quite difficult, for some web-masters, to decide whether or not spending their time on promoting their site’s content on top social media is worth spending a lot of time and resource on.

Once the traffic is generated on your site, people will click on the ads and you can simply earn the money for each click with ease. Although the earning ratio is quite lower when compared to generating traffic, you can still earn some regular amount through repeating customers.
Now it’s time to market your website or articles!

There are two simple and easy methods to promote your articles through social networking sites.

  1. Post Links to Your Site

    Post anchor links of your website articles to the social networking channels. But before doing that, make sure that your content is productive and useful. Always post valuable information and not spammy links. Traffic gleaned through spamming links is worthless. Using them will just put your website’s reputation at stake.

    Do not forget your friends and family. You can always share your content with them. Another thing you can do is basically adding a “share” button on your site to enable other users to share your content and articles to their social networking channels. For instance, if someone finds your content informative, he or she would also be interested to share your articles with their followers and friends. This is one of the biggest and fastest emerging techniques for promoting your site and content.  It is a great source f bringing a continual flow of traffic to your site.

  2. Post Advertisements on Social Networking Sites

    Facebook has now provided a platform to promote your website or content through advertisements. Whenever a user clicks on the ad, they will be sent to your website. You only pay for the clicks. That said, it has been shown that the earning (or click through) ratio is quite less than what you can receive through Google Adwords.

    So if you are messing with a deluge of ideas about what to do and what not to do to direct massive traffic from social media networks towards your website then you must stop worrying about it now as we have given you two simple and straight forward ways to direct social media links to your site successfully particularly today when google is leaving less space for even high quality websites to get a huge cut of its massive traffic flow. Today you need to focus upon getting traffic from other resources particularly from social networks so your site can tolerate any possible hit by the ‘Big G’ anytime.

Guest Post: If you want to learn about latest SEO tips and news then you must visit SEO buzz world to get updates about what’s happening in this ever-changing arena.

Businesses Can Use Twitter to Predict Sales

Not sure if I’d call it new – but I guess mainstream either way.

There’s a new tool that can help companies predict sales for the coming weeks, or decide whether to increase inventories or put items on sale in certain stores.

Businesses Can Use Twitter to Predict Sales – WSJ.com.

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Notes from #RJI Talkfest

Jason and I headed down to Mizzou on Tuesday evening to make it for the RJI Talkfest.  (You can review the live blog here.)

I really enjoyed this seminar…which, coming from a web geek was in limited numbers.  With working in the media industry, it was very good for me to hear what the journalist were struggling with to be and think different that I do no.  Here are my notes.

RJI Talkfest at University of Missouri - 01/2009

Notes from Intro

Brian Boyer, one of the newsmixer team had a good comment when discussing “In talking about development and building new things” – half-not half assed.

building community requires all on participation – being part of the deal…not watching.

writing stories “serially” instead of update.  Gives the real time development of a story – in an “agile” way.  – this brought up interesting conversation throughout the day, without a mindset change, journalist are uncomfortable with releasing stories early.

What can we do now, that we couldn’t do before. That is one question going to be answered today at #rji

journalism is becoming more and more intertwined with the “inch-wide”, “inch-deep” #rji

West Seattle (westseatttleblog.com) – good example of a good start for entrepreneurial journalism.  Good stuff.  – this is a site which 2 people are running as a local media company.  They are doing pretty good, but very, very busy trying to keep up.

Notes from the live chat with the couple:

  • using freelances a handfull of times each month
  • to cover when everyone is busy
  • crime is a hot topic
  • marketing:  adwords, freespace (twitter, facebook), sponsor community events, viral – people are talking about them, businesses customers are talking about them and businesses are calling them
  • try to get on media – public access, public radio (they didn’t call)
  • lots of people linking to them – local paper
  • do they pay for content?  they really try for photo credits – but the only thing they have compensated for are meetings and thening they ask people to do
  • likes to leverage local databases to verify information
  • don’t underestimate the idea of “feet on the street” in each area.  tons of stuff gets lost if you are not focused on an area
  • RJIcollab:  Mitch Ratcliffe argues great journalism costs $180k a year. But he suggests a model for subscriber-supported journalism, in which a beat reporter can make $130k a year with 15,000 subscribers paying $1/month.
  • Adam Glenn: It’s OK to be afraid, but we do need people who feel the fear if it motivates, not paralyzes them. If it pushes them to try new things
    we have nothing to fear – but fear itself…and spiders”

Mike McKean – mobile

  • 2008 was the first year people’s technology they wouldn’t give up was cell phone.
  • Problem with mobile development: lots of different platforms, display characteristics. They’ve been doing iPhone development.
  • All mobile talk is about iPhone

Bob – quincynews.org

  • started site after he got fired from TV station
  • got some extra coverage during floods and it went down – but higher than pre-flood
  • doing some “watch dog” reporting
  • shares info with AM radio station
  • first 9 months – $55K…doing OK.
  • $250/450 side ads – $600 for top (per month)
  • coupons are working very well
  • Bob has investors – but no one has spoke about return on dollars.  They invested because they felt the news/investigative news was not being covered.
  • Amy Gahran:  People read & support QuincyNews.org because “They want their sunshine,” says the publisher.
  • Amy Gahran:  QuincyNews.org founder says that sometimes official sources ignore him, won’t answer his questions. So sometimes he has to eun quotes from MSM, but not for lack of trying to get answers.
  • sales is derived by face-to-face sales
  • how can the community help?  how do they do qn 2.0 inthe most effcient way possible.
  • RJIcollab:  What can Collaboratory community do to help at site like Quincy News: Help understand ramp-up, and what should new staffers do? How to handle logistical issues like benefits? How to go 2.0 in most cost-effective, efficient way possible?

The next thing was a big brainstorm – trying to figure out the boundries we have and need to break through – the heading tell the subject, bullets are the ideas.

Working on figuring out what we can do (before social media)…

  • UGC – user gen content
  • tighter collab between public and “offical”/traditional journalist
  • the before – is before social media
  • databases
  • dicussion, discussion forums
  • changes time and space contraints
  • cost is low

Cool Stuff we’re missing

  • video
  • crime, births and deaths

Community

  • blogs, groups, email, comments, wiki, forums
  • maslow – everyone sleeps somewhere.  by helping with security, home, food and shelter…we can ptu focus here and help
  • hyper-local, citizen watch
  • AK: What can we do? New media development encourages the participation of citizens.
  • RJIcollab: Jane suggests: Video in the hands of everyone. Embed a player – put video whereever.
  • RJIcollab: Maurreen Skowran suggests: Mashing among stories and data.
  • AK: What can we do? Tom: the ability of people to tell their stories on the daily basis helps building communities.
  • Min: in terms of communicty building, the local news sites can help us meet the fundamental needs of people (Maslow’s hierarchy of human needs) by providing news that directly relates with people’s security and well being in the community
  • Don’t assume we “know how” to communicate

Advertising/Marketing

  • relevance matching – matching content to ads
  • mobile ads and pushing ads based on location
  • facebook apps
  • let’s talk about making revenue too – not just ads and marketing
  • [Comment From Tom Warhover]
    Why is this category marketing/advertising and not “revenue”? Are we confining ourselves too narrowly
  • Amy Gahran: Just asked your question for you, tom. Folks seem to agree
  • RJIcollab: Other ideas drawn from the Talkfest Connect room: partner with other groups in the community that are working to build community, User produced ads, Micropayment

Mobile

  • distributed reporting
  • serious UGC
  • designing sites which work for all platforms

Breakout 1 – mobile

  • We had lively discussion in a very bright room.  aka – no lappy.
  • much talk about what will “work” for mobile
  • 2 camps – basic SMS and full blown app action

My biggest issue here is we really cannot only develop for the top end phone platofrms…there is so much we can do with SMS and twoway communicado.

Breakout 2 – community and community building

  • what is a community?  is it geo or is it topic based?
  • what exactly is it –
  • good conversation about community.  journalism vs.  internet

Wow was this one spirited.  I hit a vein when I suggested “we” (the media) are no different that the “underlings”.  We need to imurse ourselves in the community.  Well, I was “put in my place” by some old media folks who were bound and determine to convince me that we need “The Media” to protect the democracy of the US.

Breakout 3 – marketing and advertising

  • what needs to be done
  • an agile approach to business plans

It was hard to keep up woth notes and participate.  We spoke alot about what could an organization like RHI @ Columbia do to help and the consensus was it would be good for RJI to lead a common resource database of sorts to bounce ideas against.

Breakout 4 – entrepreneurial journalism

This was an interesting breakout.  Most of the talk was Brian Boyer and myself talking about our thoughts.  We spoke about platforms and how they can help.

Brain had some great points about how small,agile teams are good – especially when they ahve a common mindset.  He recommend a book from 37signals called “Getting Real“.  he likes to use it to start a baseline for team members.

Projects

Now what?

Check out the RJI ning site to read more and join the conversation.

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