Not sure if I’d call it new – but I guess mainstream either way.
There’s a new tool that can help companies predict sales for the coming weeks, or decide whether to increase inventories or put items on sale in certain stores.
Businesses Can Use Twitter to Predict Sales – WSJ.com.
Posted in Quick Post, business, community, marketing 
Tags: business, marketing, Marketing and Advertising, social networking, twitter 
Comments OffTwitter for Ministry Strategy 102 – ChurchCrunch.
This is a great post about the basics (ok, maybe one step more than basic)of Twitter. Don’t forget #7: To Do #7 – Have Fun
Posted in Quick Post, community, new media, technology, twitter Tags: social networking, twitter Comments OffJason and I headed down to Mizzou on Tuesday evening to make it for the RJI Talkfest. (You can review the live blog here.)
I really enjoyed this seminar…which, coming from a web geek was in limited numbers. With working in the media industry, it was very good for me to hear what the journalist were struggling with to be and think different that I do no. Here are my notes.
Notes from Intro
Brian Boyer, one of the newsmixer team had a good comment when discussing “In talking about development and building new things” – half-not half assed.
building community requires all on participation – being part of the deal…not watching.
writing stories “serially” instead of update. Gives the real time development of a story – in an “agile” way. – this brought up interesting conversation throughout the day, without a mindset change, journalist are uncomfortable with releasing stories early.
What can we do now, that we couldn’t do before. That is one question going to be answered today at #rji
journalism is becoming more and more intertwined with the “inch-wide”, “inch-deep” #rji
West Seattle (westseatttleblog.com) – good example of a good start for entrepreneurial journalism. Good stuff. - this is a site which 2 people are running as a local media company. They are doing pretty good, but very, very busy trying to keep up.
Notes from the live chat with the couple:
- using freelances a handfull of times each month
- to cover when everyone is busy
- crime is a hot topic
- marketing: adwords, freespace (twitter, facebook), sponsor community events, viral – people are talking about them, businesses customers are talking about them and businesses are calling them
- try to get on media – public access, public radio (they didn’t call)
- lots of people linking to them – local paper
- do they pay for content? they really try for photo credits – but the only thing they have compensated for are meetings and thening they ask people to do
- likes to leverage local databases to verify information
- don’t underestimate the idea of “feet on the street” in each area. tons of stuff gets lost if you are not focused on an area
- “RJIcollab: Mitch Ratcliffe argues great journalism costs $180k a year. But he suggests a model for subscriber-supported journalism, in which a beat reporter can make $130k a year with 15,000 subscribers paying $1/month.“
- Adam Glenn: It’s OK to be afraid, but we do need people who feel the fear if it motivates, not paralyzes them. If it pushes them to try new things
“we have nothing to fear – but fear itself…and spiders”
Mike McKean – mobile
- 2008 was the first year people’s technology they wouldn’t give up was cell phone.
- Problem with mobile development: lots of different platforms, display characteristics. They’ve been doing iPhone development.
- All mobile talk is about iPhone
Bob – quincynews.org
- started site after he got fired from TV station
- got some extra coverage during floods and it went down – but higher than pre-flood
- doing some “watch dog” reporting
- shares info with AM radio station
- first 9 months – $55K…doing OK.
- $250/450 side ads – $600 for top (per month)
- coupons are working very well
- Bob has investors – but no one has spoke about return on dollars. They invested because they felt the news/investigative news was not being covered.
- Amy Gahran: People read & support QuincyNews.org because “They want their sunshine,” says the publisher.
- Amy Gahran: QuincyNews.org founder says that sometimes official sources ignore him, won’t answer his questions. So sometimes he has to eun quotes from MSM, but not for lack of trying to get answers.
- sales is derived by face-to-face sales
- how can the community help? how do they do qn 2.0 inthe most effcient way possible.
- RJIcollab: What can Collaboratory community do to help at site like Quincy News: Help understand ramp-up, and what should new staffers do? How to handle logistical issues like benefits? How to go 2.0 in most cost-effective, efficient way possible?
The next thing was a big brainstorm – trying to figure out the boundries we have and need to break through – the heading tell the subject, bullets are the ideas.
Working on figuring out what we can do (before social media)…
- UGC – user gen content
- tighter collab between public and “offical”/traditional journalist
- the before – is before social media
- databases
- dicussion, discussion forums
- changes time and space contraints
- cost is low
Cool Stuff we’re missing
- video
- crime, births and deaths
Community
- blogs, groups, email, comments, wiki, forums
- maslow – everyone sleeps somewhere. by helping with security, home, food and shelter…we can ptu focus here and help
- hyper-local, citizen watch
- AK: What can we do? New media development encourages the participation of citizens.
- RJIcollab: Jane suggests: Video in the hands of everyone. Embed a player – put video whereever.
- RJIcollab: Maurreen Skowran suggests: Mashing among stories and data.
- AK: What can we do? Tom: the ability of people to tell their stories on the daily basis helps building communities.
- Min: in terms of communicty building, the local news sites can help us meet the fundamental needs of people (Maslow’s hierarchy of human needs) by providing news that directly relates with people’s security and well being in the community
- Don’t assume we “know how” to communicate
Advertising/Marketing
- relevance matching – matching content to ads
- mobile ads and pushing ads based on location
- facebook apps
- let’s talk about making revenue too – not just ads and marketing
- [Comment From Tom Warhover]
Why is this category marketing/advertising and not “revenue”? Are we confining ourselves too narrowly- Amy Gahran: Just asked your question for you, tom. Folks seem to agree
- RJIcollab: Other ideas drawn from the Talkfest Connect room: partner with other groups in the community that are working to build community, User produced ads, Micropayment
Mobile
- distributed reporting
- serious UGC
- designing sites which work for all platforms
Breakout 1 – mobile
My biggest issue here is we really cannot only develop for the top end phone platofrms…there is so much we can do with SMS and twoway communicado.
Breakout 2 – community and community building
Wow was this one spirited. I hit a vein when I suggested “we” (the media) are no different that the “underlings”. We need to imurse ourselves in the community. Well, I was “put in my place” by some old media folks who were bound and determine to convince me that we need “The Media” to protect the democracy of the US.
Breakout 3 – marketing and advertising
It was hard to keep up woth notes and participate. We spoke alot about what could an organization like RHI @ Columbia do to help and the consensus was it would be good for RJI to lead a common resource database of sorts to bounce ideas against.
Breakout 4 – entrepreneurial journalism
This was an interesting breakout. Most of the talk was Brian Boyer and myself talking about our thoughts. We spoke about platforms and how they can help.
Brain had some great points about how small,agile teams are good – especially when they ahve a common mindset. He recommend a book from 37signals called “Getting Real“. he likes to use it to start a baseline for team members.
Projects
Now what?
Check out the RJI ning site to read more and join the conversation.
Posted in Featured Post, community, innovation, new media, web concepts, wedia, wordpress Tags: Amy Gahran, journalism, Mass media, media, social networking, University of Missouri Comments Off
Image by Gian (aka UnBuZzEr) via Flickr
I get so frustrated with the corporate world when the NBT (next best thing) hits their radar. So what’s the latest and greatest NBT – “Community” and “Social Networking”. If you look poll these at the key words at indeed (job search/metrics site) – we find “social networking” and community are on the rise.
So, you say: “But why the frustration – this is a good thing Tom.” I’m getting my feathers ruffled because, they (they = the corporations) are going about it like they always do. (Think bull in a china shop.) You cannot force yourselves into community and social networking.
These companies are pushing and shoving their way into facebook and twitter. Then, when they get there – they treat it like that have every other marketing tool they have used in the past…large and loud. Trust me, friend one on facebook or follow one on twitter. I’ll guarantee within hours – your noise will go up by a bunch, because they will be blasting out the “news”.
It reminds me of the early days of SEO (search engine optimization). The whole SEO thing started out small and ironically, a cool community. We would all work very hard – together – to find new and interesting ways to maximize a web site’s potential. But then things grew and pretty soon there will little SEO firms who would “guarantee” top ten, then soon after top listings on google.
So – in a sense, I’m happy that corporations are “seeing” the value of community and social networking. Because, these things are very cool and very valuable. I’m just so disgusted they want to do it “their” way. They need to take it slow – see how a particular community behaves. Understand that each community is unique and has different rules and methodology. Then engage them, become a part of the social network.
I found an interesting post over at SocialMediaToday about “6 types of social networking user”
An extensive social networking research project commissioned by MySpace has identified a host of emerging trends and tribes that the website says have previously gone undetected by the mainstream.
There are so many posts about how young people give away too much information about themselves with social networking and user generated content sites.
The amount of data collected by services like Facebook and MySpace is immense. At no point in history has so much personal information and content been aggregated and shared in the fashion that these types of services make possible. Online privacy has been a hot-button issue for some time, but the evercreepier assaults on privacy (like Facebook’s Project Beacon) have created ever-stronger calls for more online privacy laws and protections.
While I really think people have to be conscious about what they post, but I think we really have to try and understand that the younger generations are not like old ones. These dudes and dudettes have grown up being more expressive and are OK with information being available.
Sometimes there is something to be said for people who have full transparency – it’s the old concept of the devils I do know about are better than the devils you don’t know about!
Posted in future, new media Tags: community, privacy, social networking, UGC, user generated content 1 Comment »Wired magazine posted this article “Web 2.0 Project Taps ‘Wisdom of the Crowd’ to Probe Presidential Contenders” last week and although it seems to have a bit of the youtube debate flavor – it could prove to be very interesting.
The web-hip “community-driven” presidential debates touted by the television networks have been a disappointment so far. The events may use voter-submitted videos, instant messages and e-mails, but all that packet juice is poured into the same old, tired broadcast formula that appoints journalists as the arbiters of which questions candidates are asked — and relies on the usual small circle of pundits to analyze the answers.
We’ll have to keep an eye on it and see where it leads.
MySpace was THE social network that started much of the Web 2.0 social hype. This is a great quote from the mashable site “If you asked most MySpace-haters what’s their problem with the service, they’d probably say: it’s ugly. Meanwhile, people tell us they are switching from Twitter to Pownce because it’s prettier and easier to use. For those who prize beauty above all else, we brought together 10 of the prettiest social networks.”
