Far too often, bloggers will either just write down the first title that comes to mind and dive into the rest of their post or slap a post on what they’ve written when they’re done. They may only think about what is in the post and try to describe it, without considering the more important factors of a title. Here are a few things your blog titles should try to do. If you can get at least three of these goals accomplished in a title, you probably have a suitable title. If you can get all five, you have done a great job.
1. Utilize Good Search Engine Terms
Obviously one goal is to get as many eyes to see the title as possible on search engines and otherwise, as this gives you more potential for views. As a result, there are a few things you can focus on. First, make sure that you utilize relevant high traffic keywords in your title. This gives you a chance to get a high ranking on a page that a lot of people will see.
You may be thinking that common sense says to go after long tail keywords you have a better chance of getting a page one ranking on, but remember that a title has to be short anyway.
Second, try to put the keywords as close to the beginning of your title as possible, as this will have a bigger impact on your SEO.
2. Make the Reader Ask a Question
What happens when people ask a question? They want to know the answer. Try to invoke this in potential readers, because if your title makes them ask themselves a question, they are significantly more likely to click on the link and check out your post.
If you’re struggling for good ideas, you might want to listen to sports or news talk radio and pay close attention to the teases before commercial breaks. The top radio personalities are experts at getting people to ask questions that will hold their attention through a commercial break to keep them around for another segment. Their ideas may give you some ideas for strategies in your titles.
3. Make the Reader Feel an Emotion
If you can make the reader feel an emotional response to your title, you may get more clicks. This can be excitement, joy, sadness, sympathy or anger, among others.
Much like media personalities that try to get people to love them or hate them, the stronger the emotion toward your title the more views. Even if people dislike the idea strongly, they may still read about it just to re-affirm their emotional response.
4. Make it Catchy
Often the difference between a best-selling book and an afterthought is not the content, but the title. Some authors have revealed that they tested their potential book titles through Internet ads to reveal click through rates or by selling a copy on eBay and seeing which version of the title got more bids and higher bids.
This proves that the title does matter and if it has a ring to it, people will be interested.
5. Don’t be Misleading
Now this is an important one, and the challenge is to make it jive with the other four ideas. Make sure that you are not writing titles that are overly misleading, as people will stop coming to your site and it is important to build up repeat readers.
Valerie Mellema is the owner of Words You Want. Words You Want offers SEO writing services as well as guest blogging packages, eBooks, press releases, blog writing and more. Visit the Words You Want blog for weekly specials.