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Boost Blog Traffic By Writing Good Titles

Far too often, bloggers will either just write down the first title that comes to mind and dive into the rest of their post or slap a post on what they’ve written when they’re done. They may only think about what is in the post and try to describe it, without considering the more important factors of a title. Here are a few things your blog titles should try to do. If you can get at least three of these goals accomplished in a title, you probably have a suitable title. If you can get all five, you have done a great job.

1.    Utilize Good Search Engine Terms

Obviously one goal is to get as many eyes to see the title as possible on search engines and otherwise, as this gives you more potential for views. As a result, there are a few things you can focus on. First, make sure that you utilize relevant high traffic keywords in your title. This gives you a chance to get a high ranking on a page that a lot of people will see.

You may be thinking that common sense says to go after long tail keywords you have a better chance of getting a page one ranking on, but remember that a title has to be short anyway.

Second, try to put the keywords as close to the beginning of your title as possible, as this will have a bigger impact on your SEO.

2.    Make the Reader Ask a Question

What happens when people ask a question? They want to know the answer. Try to invoke this in potential readers, because if your title makes them ask themselves a question, they are significantly more likely to click on the link and check out your post.

If you’re struggling for good ideas, you might want to listen to sports or news talk radio and pay close attention to the teases before commercial breaks. The top radio personalities are experts at getting people to ask questions that will hold their attention through a commercial break to keep them around for another segment. Their ideas may give you some ideas for strategies in your titles.

3.    Make the Reader Feel an Emotion

If you can make the reader feel an emotional response to your title, you may get more clicks. This can be excitement, joy, sadness, sympathy or anger, among others.

Much like media personalities that try to get people to love them or hate them, the stronger the emotion toward your title the more views. Even if people dislike the idea strongly, they may still read about it just to re-affirm their emotional response.

4.    Make it Catchy

Often the difference between a best-selling book and an afterthought is not the content, but the title. Some authors have revealed that they tested their potential book titles through Internet ads to reveal click through rates or by selling a copy on eBay and seeing which version of the title got more bids and higher bids.

This proves that the title does matter and if it has a ring to it, people will be interested.

5.    Don’t be Misleading

Now this is an important one, and the challenge is to make it jive with the other four ideas. Make sure that you are not writing titles that are overly misleading, as people will stop coming to your site and it is important to build up repeat readers.

Valerie Mellema is the owner of Words You Want. Words You Want offers SEO writing services as well as guest blogging packages, eBooks, press releases, blog writing and more. Visit the Words You Want blog for weekly specials.

5 Problems On Your Site That Could Be Affecting Your Search Results

Once you build your website you start writing articles hoping to increase your search engine rankings. Everyone goes through the same thing when they start and it’s usually building as much backlinks as possible. When you have enough quality backlinks you will definitely be rewarded with great rankings, but what if they could be better than what you end up with?

You might be building quality backlinks, but it could all be for nothing because whatever you’re doing on your site is damaging your results. We’re going to take a look at some of the things you need to watch out for, because you could be hurting your chances of success without even realizing it. Pay close attention to all of these problems and correct them straight away if you’re guilty of any of them.

The speed of your site

The speed of your site is something Google takes into consideration when ranking you in the search engines. A lot of people don’t realize this and they don’t care that their site can take up to 10 seconds to load. Not only will it affect your rankings, but when someone lands on your site and they have to wait it will take them a few seconds before they get impatient and click away.

The bounce rate

You need to make sure people land on your site and stay there. Once they start reading your content and want to find out more they will click on a link to read something else. If they just land on your site then disappear do you know what the search engines will be thinking? They will think your content is worthless and they won’t want you anywhere near the first-page.

Switching comments on

Some people have decided that they would rather not let people comment on their blog. There are a lot of things wrong with this that will eventually hurt them. When someone leaves a comment they are essentially increasing the amount of words on the page and you have a much better chance of ranking for more long-tail keywords. More engagement also increases your social shares.

Longer articles

Do you remember when you could write a few sentences and call it an article? 200 words and suddenly you were on the first-page of the search engines. I don’t know what your readers must have thought when they landed on your site, but you can’t say it didn’t work. It doesn’t these days and if you write longer articles you have a better chance of improving your rankings.

Too much affiliate links

This could be quite damaging if you are an affiliate because you need to make money. How can you make money if you can’t link to the products you’re recommending? You can still have affiliate links on your site, but just don’t have too much of them on one page. You should be using a plugin to mask your links, but you still can’t go crazy with them as people have found out.

Featured images:

Today’s guest post is authored by Ben Kirsten, a specialist in providing backlink removal service. According to him, too many people make the mistake of trying for “Great” backlinks and end up affecting their chnaces of getting noticed. A passionate blogger, he gives advice on many more issues on his blog.

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4 Factors That Can Kill Your Website

Many web designers regard web design as simple practice and what works best for the users will work for them. However, not all web designers think this way and often let money get in the way of their thinking. This means that they will make cloud based judgements and not do what’s best for the users. In the end all that remains is a sloppy website that makes a few bucks if any at all.

If you really want to know what kills a website fast then read on below.

Excessive Advertising

When you’ve just come onto the website to check out some of the products or content, the last thing you want is a pop up advert. Excessive advertising is the cause for very high bounce rates and you can be sure a few annoyances as well. When adverts are too intrusive they offer no value to the user and they won’t be interested at all in what you have to offer.

If you’re going to advertise with good web design practice in mind then always be sure it fits in with your design and doesn’t intrude.

Poor Navigation

Navigation helps the users find their way around the website. If you allow them to do this easily then they will reward you for it. However if it’s hard then you’re likely to lose a visitor and have an exceptionally high bounce rate. Ensure that all of your navigation helps the users find exactly what they’re after. Whether this means breaking down all of the content into categories for the header or even using breadcrumbs. Think what is best for the users and you will be able to tell its effect by the added sales in your shopping cart.

Unnecessary Sound

This practice used to be extremely common until it was cut down. Unnecessary sound is unfortunately found on some websites and it can drive people away faster than the snap of a finger. This is often found in pop up adverts but is also found on some websites trying to be too wizzy by adding sounds when you click a button.

Text Is Hard To Read

Even though there is still a lot of rich media out there text is still the most important aspect of most websites. This means content is king and it should be easy to read. If you use a font that is hard to read or the way the page is positioned, visitors won’t stick around to see uf they can figure it out.

To ensure good web design practice you should ensure that a common font such as Times new roman or Arial is used for the best effect. As well as this it just means making sure the text is large enough to read. If you follow most of these tips then you should be fine … and so should your users. A good user experience now will pay you back handsomely in the long run.

By Kev Massey. Kev is the director at the UK SEO Company seo3D. Kev and his team provide useful search engine optimization video guides to help your website perform on the search engines.

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7 Ways To Improve Your Website

website ideas

website ideas (Photo credit: Sean MacEntee)

When it comes to improving and making the best website possible, you can feel as though there are about a million different things you should be doing. And looking around at other sites, you can let yourself down thinking yours simply can’t compete when it comes to looking good and more.

But there are just a few major things that you need to concentrate on when it comes to creating and improving your website, and in turn, keeping a great reputation online. Let’s see what the seven most important keys are as you work to improve your website for your clients and customers:

 

– Keep an active blog

First and foremost, who is going to come to a site if the content never changes? Keep an active blog that you update regularly – even just once or twice a week – so that people will keep coming back, checking out what you have to say, and learning more about you.

– Structure your site better for SEO

Search engine optimization is key when it comes to being found online, so make it a point to structure your site for SEO purposes. That means understanding the key words you want to target in your site, as well as understanding key words you need to hit when it comes to showing up on Google.

– Ask for feedback and try variations

Leave a comment box on the site, or ask your friends and people who know web design. What works? What doesn’t? Use their feedback, and take it to heart to improve your site.

– Use bigger buttons, focus on less text

Nobody has the time or desire to read lines and lines of text on a website, so focus more on buttons and logos, and less on text. Be short, concise, and brief, and above all, be visual!

– Add images

Images are a critical component of this “be visual” rule discussed above, as images make a site far more appealing for viewers and consumers. Make your site image friendly, and make it a point to hold a lot of images of you, your company, your products, or your organization on your site for reference, as necessary.

– Find a way to profit from your website

Whether it is selling products for yourself, or using advertising platforms like Google AdSense to make some money after you drive traffic to your site, being able to profit on the web is the goal. You can do so in a variety of ways, but it all depends on being able to get enough traffic to come to your site in the first place, interested and eager.

– Get a great logo

Finally, make it a point to get a great logo for your site, your brand, or your products that you can use. Spend a little bit of money on a professional graphic designer, and make it memorable, worthwhile, and more – and you will notice your site being referenced more as legitimate and worthwhile in turn.

This article was written by Brian S., blogger for Rue, Ziffra & Caldwell, P. A. We take pride in being Daytona Beach Lawyers working for the benefits of those who have been injured or are a victim of a legal injustice.

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How to Improve Your Website to Increase Traffic and Keep Visitors Around

No matter what type of website you run, the content of the page is the most essential component. There is no denying, however, that a well-designed site that is easy to navigate is more attractive to users than a site with a poor layout and a confusing interface. The most successful – and most enticing – websites tend to have the same basic components: an attractive design, good navigation, quality content and a little personal information – lets look at how to  improve your website.

website is down

website is down (Photo credit: Sean MacEntee)

1 – Improve your website: Take the time to design an attractive site

No matter how many times we’ve been told not to, let’s admit it, we all judge books by their covers. So believing that the message is all that matters and any old website will do is naive, especially if you are creating a website for a business. If you want people to view you as professional, you must have a professional-looking site.

Creating an attractive site doesn’t have to be that complicated. If you have zero website-building capabilities, you can either hire a web designer or purchase a pre-made theme. Either option will set you back a few hundred dollars, but a clean, eye-catching site design will get visitors’ attentions and keep them from immediately surfing away.

2 – Lay your website out so that it’s easy to find information

Unless you have very little information to share with consumers, a one-page website probably isn’t going to cut it. Many small companies make the mistake of creating a single webpage and putting everything they want consumers to know onto that single page. While it may seem like a good idea in theory to have everything in one location, single page sites often appear cluttered. So, even if all the necessary information appears on the page, it may be difficult for users to find.

To make your website easy to read, create several different pages. Separate these pages by category, such as “Products,” “About the Company,” and “Hours.” That way, when a user comes to your site seeking the hours of your store, they simply click the “Hours” page and the information displays for them.

Remember, people aren’t coming to your site for a scavenger hunt. They’re coming to find information. If that information is too difficult to find, they’ll go looking for it somewhere else.

3 – Fill your page with quality content.

As stated before, the content of your page is the most essential part. Visitors to your site are seeking information, like what products you sell and prices. They don’t come to your site to stare doe-eyed at your stunning homepage (not that some visitors won’t).

Making the information on your site easy to find and read is only one part of good content. Making the content worth reading is the other part. So, don’t just throw anything up onto the page. Write professional copy to describe your business and your products. If you don’t know how to write professional website copy, find someone who does.

A Word on SEO to improve your website

When it comes to professional website copy, there is no downplaying the importance of SEO. SEO writing allows you to rank in the search engines, which makes it easier for people to find your site. Since your website’s success is dependent upon traffic, you must get into the habit of incorporating it into your site.

Good SEO doesn’t simply use keywords that describe the site well, it uses keywords that other websites aren’t using. If you have a tire sales company, for instance, and you use “tire sales” and “buy tires” on your site, you’ll have a world of contenders. If you use specific keywords like “tire sales in Cary, NC” and “buy tires in Cary, NC” instead, you narrow your competition down considerably. When creating SEO content, remember that specific terms are more effective than general terms.

4 – Let them know who you are by providing contact information.

If you have a legitimate business, there is no reason to hide from the world. Include contact information, so that people know with whom they are dealing. You don’t have to give your full name, an address or a phone number, but, at the very least, you should provide a first name and an email address so that visitors to your site know that you’re legit.

There are millions of websites. The competition to building a successful website is stiff. You can give yourself a leg up with a sleek, uncluttered design, easy-to-find information, quality, searchable content, and by letting visitors to your site know that they are dealing with a real person.

Byline:

Alyse is a marketing, photography, and tech addict who spends her time investigating the next generation of technology. When she is not brushing up on her art of the scientific know how in the world, you can find her contributing to ATTSavings.com or on Twitter @Alyse_1.

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