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How do I determine my SEO rank and location?

Rank and File

Rank and File (Photo credit: forestpurnell)

The SEO rank of a website/web page refers to where you rank on the search results page (SERP) of a search engine. To determine your SEO rank and location, you just need to type in the exact keywords you have optimized your site for into the Google search box (or any other search engine) and hit enter.

Now, the search results are going to give you a fair idea about your rankings (for your geo location), but those results can never be considered the absolute measure of your SEO endeavors.

Why worry about SEO Rank?

Unlike PR (page rank, which is a measure of global link popularity), the actual SERP rank of a website is dependent on three different factors:

  • Search engine data centers
  • Geo location of the user
  • Browsing history

So, the Google rank of a website is anything but absolute (unlike page rank) and one or all of the above factors can have a tremendous impact on actual rankings no matter how solid your SEO strategy is. That being said, it is possible to remain unscathed by the above factors and as long as you understand how the above factors impact rankings, you don’t have to surrender to the ordinary nuances of the search algos!

So, How Do These Factors Affect SEO Rankings?

  1. Data Centers:
    Every time a user hits the search button, a search query string hits a particular data center that returns results based on its own binaries (read data crunching abilities) and algorithms. The fact that Google literally has a boatload of these data centers across the globe makes things really difficult for webmasters.

    In a recent interview, Google engineer Matt Cutts said that different types of data are always being tested in different data centers and every time a new filter is added or an algorithm is changed, search results might get affected.

    How To Bypass Those New Filters and Algos:
    The short answer – you cannot bypass them. But, you can definitely stay glued to your search engine position if you follow the thumb rule of “ideal” SEO:

    Content – Create content for humans, not search engines. Perfect content would have primary keywords and LSI keywords, but it should, first and foremost, appeal to your targeted readers. Any attempt to trick the search bots by stuffing your pages with keywords could have detrimental effects.

    Organic Links – Google simply hates paid links. Even the slightest hint of “unnatural linking” is going to set the Pandas and Penguins free and it’s only a matter of time before those beasts start nibbling away at your SEO ranking!

    Social Media Marketing – If your content is likable, it’s going to be liked! The search bots are more inclined to sites that have a heavy social media presence.

    Bottom Line: If you try to trick Google, you’d end in a big puddle of filth! Don’t do it unless you have the right shoes for it!

  2. Geo location of the user: If a user from Atlanta searches for a service on Google, his search results are going to be a bit biased towards businesses in Atlanta offering that particular service. Google does this all the time in the name of “enhanced user experience” and unless your site is optimized to show up in location based search queries, the local businesses are always going to win hands down.

    How To Fix The Problem: If you want to achieve location specific rankings, you’ll have to treat your business as one belonging to that place, even if you don’t in reality. Content targeting local users would certainly help. Backlinks from related websites targeting users from the same location would also help you secure a position in location specific listings.

    But, a single static page would never rank in the same position across the globe, unless of course it’s an authority site on the topic and there’s feeble competition.

  3. Browsing History: Even though a bunch of SEO pundits lambast the “browsing patterns” contingent, it is actually a good practice as far connecting the right products with the right customer is concerned.

    Google closely takes note of the browsing patterns and history of users and the search results it presents to that user are always influenced by that browsing pattern. For example, if someone frequents a particular site offering information on “Acne”, chances of him seeing that particular site high on the search results page for a related term (eg – get rid of acne scars) are very high even if there are better websites on the topic.

    Google strives to present with “what a user wants to see” rather than “what the webmasters want to present”. This is a good practice because your website would easily reach out to people having an inclination for similar information or products.

    But, such results could be deceptive for web masters.

    If you are looking to determine your SEO rank and location and are also signed into your Google account, the search results would most likely rank your site higher than it actually is. That’s attributed to your numerous visits to your own site (in the course of updating information or something else) in the recent past.

    How To Determine Your Actual Rankings: If you want to see the real results, you’ll have to log out of your Google account and check your rankings for a keyword on the search engine. Clearing your browser’s cache would also help.

Some Common Myths Busted

Hosting server location cam impact search rankings: That’s a myth. Your site could be hosting anywhere and as long it’s a decent hosting provider, your rankings are not going to get affected. In some rare cases websites hosted on shared hosting with other sites that exist for the sole purpose of spamming, fishing and scamming etc. might get affected but the problem can be easily solved by switching to a reputable host.

Domain name extensions can impact rankings: That’s a myth. Extensions have nothing to do with rankings – they are more about user preferences. However, .info domains are usually a bit more difficult to rank because that particular extension is commonly used by Blackhatters and spammers to trick users and search engines. But, once the trust has been established and a site has started ranking, the domain name extension completely ceases to be a ranking factor.

How Quality Articles Affect Your SEO Position

English: Opening chess position from black sid...

English: Opening chess position from black side. Français : Jeu d’échecs en début de partie, vu depuis le coté des noirs. (Photo credit: Wikipedia)

With the new updates that Google has implemented, it seems as people’s rankings dropped quite a lot – what can you do to get your website back to the top and how do you improve your SEO position?

SEO Position – Improving it is Not That Hard

Improving your SEO rankings is not that hard. Google has made it loud and clear that authority websites will always have the upper edge. The saying that content is king has yet to be proven false, and will probably remain so for a long time.

Writing good quality and unique content has been somewhat hard to do for many website owners, and many of them even outsource this tedious process. Hundreds and thousands of dollars go to writers every day, and to no surprise it seems, as quality content is that really helps improve your SEO position.

Is there no coming back after the latest Google updates? Many of you might think so, but that is hardly the case. Links can always be removed and articles can always be updated. Google loves fresh content, and there’s no better time to update your content than after the Penguin and Panda updates.

Is Unique Content that Important?

Is sure is – many experienced webmasters make the mistake of disregarding content and just throw whatever spun content they can find up on their website. Search engines do not go for quantity, they mostly want quality. Think about it, would you read a blog or an article that is mostly gibberish? Even if it had articles thousands of words long, even if it had hundreds of articles, all that wouldn’t matter to the average reader.

It’s all about your audience. Do not ever think your SEO position is not affected by your audience. That bounce rate you see on your analytics profile is something Google also takes into consideration when calculating your rankings. It’s common sense really – if people like your site it’s natural for them to browse through it, and even come back if they truly find helpful information on it. Google knows this, thus web pages with a lower bounce rate are usually the ones ranking in first position.

How can you get your audience hooked? As mentioned earlier, people like quality content. What is quality content? Well, if a piece of information helps me, then I consider that to be very valuable, thus increasing its quality. There isn’t much to this really; if you just rewrite redundant articles and throw them up on your website, don’t expect a large readership, as redundant and obsolete topics are not that popular.

Research is super important

Nobody can lecture on topics they have no clue about. If your selected niche is something you have no clue about, then you’re going to have a hard time. However, you can always find information about any subject, making it somewhat easier for you to write unique articles. Your Google rank will improve if and only if you provide your readership with valuable content and articles.

How to do your research thoroughly and how to make sure you don’t just copy older articles? Well, research is somewhat tricky. Original research involves going to various websites and skimming through their articles, noting down everything that might be useful and even drawing logical conclusions yourself. Connect the dots and voila, you have yourself a small guideline on how to write a great article.

Let’s say you want to write about dental insurance, but you have no knowledge on this subject whatsoever. Well, worry not, as any information you might need is just a click away. Do a quick search on Google about this subject and you can easily find out what you need.

Here’s a small list for what to look for when doing your research:

  • For products, look up their cost. Whether it’s a stuffed teddy bear or dental insurance, look average cost median of the product. Readers generally want to know how much a thing costs, so adding it to your articles will only add value to your website.
  • Guidelines: People love reading guidelines, so during your research try to incorporate them in your articles. How to obtain a product, how to improve your grammar, how to make money from home, etc. are all things that people want to know.
  • Don’t just visit one website for research. The more websites your visit, the more information you obtain, and adding all this information up will result in one hell of an article, thus increasing your SEO rank.
  • Always take note of interesting things. Whether in notepad or in a simple textbook, always make sure you note down everything you find and deem useful. Nobody expects you to remember everything you read, so having a notepad near you will be very useful.

Your SEO Position is Bound to Increase

Think about what other websites do to achieve those high rankings. Look at CNN, Wikipedia and Amazon; what do all these websites have in common? They are all high authority websites, of course, but not just that. They all provide people with a valuable service.

A valuable service can be anything from information to selling quality products. If you aren’t planning on selling anything on your website, then think about how you can add value to it through your writing. Pass on your knowledge to others, try to find topics that interest people and answer their questions on said topics. Wikipedia has been around longer than ever and is still ranked high, and that is because it is a renowned authority website that provides great content on merely any subject.

Webmasters should perhaps stop thinking about how to improve their SEO position for a second and try to focus on offering a great service for their audience. Quality websites are not built in a day, so make sure to be patient with yours, as it won’t get on the first page of Google in just one day.

Look at what other websites are doing and try to learn from them. How the sites are structured, what kind of service do they offer and what makes them indispensable? Try to answer these questions for each and every website and then figure out what your website should be offering. Keep in mind that people want information that is helpful and easy to understand.

Does SEO Work?

SEO or Search Engine Optimization, is a driving force to improve visibility of a blog or website on the Internet. Everyday hundreds of millions of web search takes place using various different keywords or keyword phrases for various reasons.  But – does seo work?

Why Is SEO Important?

Search engine optimization is a very powerful web marketing tool or technique used by website owners, bloggers, online business entities, advertising companies, online merchants and people in general who want to improve their online presence. If a person has a website with SEO friendly, high quality content on it then search engines will find and index the website quicker and rank it higher in search results pages than millions of other websites, simple as it is. SEO helps generate organic traffic from search engines.

Search engines crawl the web in order to find the best websites based on a keyword or keyword phrases, particularly looking at text in a website. Then according to the keyword density, originality and length of the content etc criteria the website or individual web pages get ranking at the search list. Page ranking can be varied from search engine search engine, but it works almost in pretty similar way. SEO makes sure that If you want organic traffic to your online business or your personal blog or website then search engine optimization is must.

Essentially, it takes a lot of hard work to get a website ranked high at first or top search engine results pages of a search engine. If a person does not know the SEO techniques their website will almost certainly be ranked at bottom of search engine results pages. That is why SEO is so important to rank a website higher in search engines.

Does SEO Work?

When people run a query on a search engine, such as Google, Yahoo! and Bing what they get at first is a long list of search results relevant to their search query. They will usually visit websites or links that will appear at the top of the list to get more information related to the query. So, if anyone has ever wondered that why some websites show up at the first search results page of the search engines but other websites do not, then SEO or search engine optimization is the main reason for that.

The more and longer a website appears on the first SERPs of major search engines the more page views or visitors the website will generate. As a matter of fact, people come to a website simply by clicking that website link. A website link becomes popular through keywords rankings in search engines. SEO process can do that for the website.

If a website owner or business online cannot manage their SEO needs on their own, then hiring SEO ranks experts can be the best idea for them. The traffic generated through using web search is called organic traffic. Organic traffic is the key to generating more income from a blog, website or online store. So, for those webmasters or businesses online who want an answer to the question, “does SEO work”, the answer is yes.

SEO is one of the most powerful techniques used by successful website or blog owners to get more traffic to their websites. But a lot of bloggers, webmasters or do not know how to write SEO friendly content to generate more visitors to their websites. They ultimately turn to SEO experts to improve the searchability of their websites because of the huge demand in SEO services. There are many trustworthy SEO websites or companies with a highly skilled team of SEO experts to provide all kinds of SEO services tailored to each individuals or company’s specific needs.

How Does SEO Work?

Basically, SEO started as a straightforward process which used to rank websites based on how many times a keyword or keyword phrase was used in the websites. However, SEO has developed since then and is today based on many different factors.

The most integral SEO basics or component are the following:

  • Page Authority
  • Social Media
  • Anchor Text
  • Valuable Content Creation or Writing
  • Meta Tags and Meta Descriptions
  • Inbound Links (Backlinks)
  • Link Building
  • Article Directories Submissions

Keywords It is an imperative for individuals and businesses online to use SEO services and techniques to increase their blogs or websites visibility, preferably in the top search results pages in major search engines, such as Google, Yahoo!, and Bing. Without a good page ranking in a major search engine, a website will not be able to get much traffic on the Internet. Writing helpful and unique articles, blog posts and other online content using appropriate SEO keywords is the best way to get massive website visitors.

An expert SEO consultant or company is able to provide all kinds of SEO services a person or business needs for developing a professional website that will increase their online exposure greatly and increase sales. Therefore, it is important that whether it is a content-based blog or website or an e-commerce website, writing compelling and informative SEO content is crucial for the blog, website or e-commerce site to build traffic and make money. If anyone is still wondering, does SEO work, the answer is definitely yes. SEO is one of the most powerful Internet marketing techniques used to increase traffic to people’s blogs, websites, and online stores and other online entities.

Final Words

SEO is a very big factor for webmasters, bloggers, and online store or business owners, or to put it briefly for all the websites. SEO can improve their websites significantly, enhance online presence and save valuable time. A SEO optimized website will bring in more high quality traffic and turn them into more leads and generate more sales eventually. But SEO can also put a website and reputation at risk if it is used wrongly. That is why there is so much curiosity involving SEO.

Identifying The Money Keywords For Affiliate Marketing

No matter how great your affiliate marketing website looks or how interesting the content is, if you don’t pay sufficient attention to keywords, you may jeopardise how much visitor traffic you get to your site. Here’s all you need to know about identifying the most profitable keywords in your affiliate marketing endeavours.

Why are keywords important?

In a nutshell, keywords will help drive visitor traffic to your website. Choosing the right type of keywords is important because it will have an influence on how high you rank in search engine listings.

Many people new to affiliate marketing take a bit of a hit and miss approach to trying to select the right keywords, and often it only comes with a bit of experience that they learn what works and what doesn’t work. However, that’s not to say that newbie affiliate marketers aren’t in a position to be able to focus their efforts on optimising the most profitable keyword choices. There are a number of strategies in place to help in this task.

Be targeted

A good way to choose the best keywords for your campaign is to select words that are targeted. If you go for a very general word, then you will face a lot of competition. However, a long-tail keyword, ie, one with three or more words, may not give you as much traffic as a very general keyword, but you’ll probably find that the traffic you do get will be of high quality.

Think about the buying cycle

If you want to choose the best keywords then think about those that someone would pick when at or near to the end of the buying cycle. Often, the conversation rate will be high from this traffic, even if the volume might not be as big if you went for something more general.

Use keyword research tools

Make use of keyword research tools to help you identify keyword options. The great thing about using these tools is that it could throw up lots of ideas that you hadn’t originally thought about. It’s also handy for the newbie affiliate marketer who is getting to grips with keyword selection for the first time.

Once you’ve got your keyword list from the search tool, you may need to refine it by focusing on specific words or applying filters. Always keep in mind that your keyword should be as specific to your content as much as possible.

Have a look as well to see how many times people are searching for particular keywords. High volume search terms can give you an indication about demand and help you tailor your keywords accordingly.

You can also use research tools to work out how much competitors are earning from particular keywords and how much merchants are paying per click to receive traffic from individual keywords. Whilst this isn’t a completely foolproof method to work out which keywords will pay the most for you, it certainly forms a good starting point.

Use a variety of methods until you get a feel for the value of different keywords. Remember, that once you’ve made your selection you’ll need to monitor how successful they are and possibly amend or tweak them to get the most benefit.

Words are very important in any aspect of life but when the amount of profit you make depends on them, they become much more important. The keywords you choose are extremely important and here at Clicksure we help as much as possible to ensure your campaign is successful.

Identifying The Money: Affiliate Marketing Keywords

Graphviz Keywords

Graphviz Keywords (Photo credit: Aldon)

No matter how great your affiliate marketing website looks or how interesting the content is, if you don’t pay sufficient attention to keywords, you may jeopardize how much visitor traffic you get to your site. Here’s all you need to know about identifying the most profitable affiliate marketing keywords in your business.

Why are affiliate marketing keywords important?

In a nutshell, keywords will help drive visitor traffic to your website. Choosing the right type of keywords is important because it will have an influence on how high you rank in search engine listings.

Many people new to affiliate marketing take a bit of a hit and miss approach to trying to select the right keywords, and often it only comes with a bit of experience that they learn what works and what doesn’t work. However, that’s not to say that newbie affiliate marketers aren’t in a position to be able to focus their efforts on optimizing the most profitable keyword choices. There are a number of strategies in place to help in this task.

Affiliate marketing needs to be targeted 

A good way to choose the best keywords for your campaign is to select words that are targeted. If you go for a very general word, then you will face a lot of competition. However, a long-tail keyword, ie, one with three or more words, may not give you as much traffic as a very general keyword, but you’ll probably find that the traffic you do get will be of high quality.

Think about the buying cycle

If you want to choose the best keywords then think about those that someone would pick when at or near to the end of the buying cycle. Often, the conversation rate will be high from this traffic, even if the volume might not be as big if you went for something more general.

Use keyword research tools

Make use of keyword research tools to help you identify affiliate marketing keyword options. The great thing about using these tools is that it could throw up lots of ideas that you hadn’t originally thought about. It’s also handy for the newbie affiliate marketer who is getting to grips with keyword selection for the first time.

Once you’ve got your keyword list from the search tool, you may need to refine it by focusing on specific words or applying filters. Always keep in mind that your keyword should be as specific to your content as much as possible.

Have a look as well to see how many times people are searching for particular keywords. High volume search terms can give you an indication about demand and help you tailor your keywords accordingly.

You can also use research tools to work out how much competitors are earning from particular keywords and how much merchants are paying per click to receive traffic from individual keywords. Whilst this isn’t a completely foolproof method to work out which keywords will pay the most for you, it certainly forms a good starting point.

Use a variety of methods until you get a feel for the value of different keywords. Remember, that once you’ve made your selection you’ll need to monitor how successful they are and possibly amend or tweak them to get the most benefit.

Author Bio:  Words are very important in any aspect of life but when the amount of profit you make depends on them, they become much more important. The keywords you choose are extremely important and here at Clicksure we help as much as possible to ensure your campaign is successful.