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5 Characteristics Of The Best Social Media Campaign

Today, more than ever before, companies are substantially investing in social media marketing campaigns. Social Media has become such an integral part of the marketing strategy for many companies. Some really big brands are also maximizing social media campaigns to gain business.

Although investing in Social Media campaigns can be a great way for a business to grow, these campaigns are not always as successful as businesses hope it will be. In fact, in some cases, such a campaign can do more harm than good.

With that being said, here are some of the characteristics of successful social media campaigns.

Ikea

When Ikea decided to open a new store in Malmo, Sweden, they used ‘Facebook Showroom.’ The store manager posted pictures of the new showrooms, and whoever tagged these items first won them. The participants created awareness amongst their Facebook Friends and it went viral. This campaign was such a great success because consumers got to engage with actual merchandize.

Smirnoff

In 2006 the Diageo-owned vodka brand, Smirnoff, promoted their Raw Tea Drink with a viral rap parody music video. The video featured preppy white guys. The Web video directed to Smirnoff’s Web site. Along with this video, there were also some supplementary billboards and radio ads.

Evian

They created an ad and placed it on Youtube. Today it is most viewed online ad in history (according to The Guinness Book of World Records). The ad featured computer-generated babies on roller skate breakdancing and backflipping. It received sixty million views and fifty-four thousand comments.

Vitaminwater

This beverage decided to make their campaign interactive. They created a Facebook page that doubled as the brand’s official website. Then they gave they their fans on Facebook an opportunity to create their own flavors of Glaceau Vitaminwater. They gave $5, 000 to the one who created the winning flavor. They were committed to getting the brand’s name out there. They also promoted their social component through TV and online ads. These are all components that made their efforts successful.

The Blair Witch Project

Considered to be the best-ever media campaign, ‘The Blair Witch Product’ is one of the first viral marketing efforts. The marketers were able to generate a big buzz for this horror flick, although they were working on a small budget. They used Web sites and message boards to provoke interest in the movie. This was done way before its release in the Summer of 1999. There were fake newspaper clippings about the disappearance of the movie’s main characters, and police photos of their missing car were posted. The film reportedly made more than $29 million in its first week of wide release. To date, it has presumably generated about $249 million worldwide.

Social Media creates the opportunity for customers and clients to interact with brands. This can help give owners an idea of what their needs are and they can respond accordingly. This is one of the benefits of

Social Media in general.

With the successful campaigns mentioned above, it is clear that social media marketing needs to be part of your marketing plan.

Leandre de Bruyn writes for the South African EPiServer CMS partner, Karma Digital Media.

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6 Awesome Pay Per Click Strategies

Knowing a few awesome pay per click tactics can mean the difference between a successful online business experience or one that needs improvement. Once you realize that most of your clients come from pay per click campaigns, you will most likely want to focus on increasing advertising campaigns to build awareness about your product and brand, connect with prospects and help make sales. This way, traffic gets driven to your website. This is why it is important to become truly informed about how pay per click works. It is also of importance to analyze results continuously so you can evaluate ROI and cost regularly. Here are six strategies you can use for your Pay Per Click campaigns.

Educate Yourself

Depending on your budget and nature of business, you might want to keep reading about what pay per click is and all the advancements that have been going on. SEO companies can assist in helping you run a pay per click campaign and the information you learn will help you do better by letting you know all about cost per action networks, advertising networks and other search engines.

Keyword Research

Other than information and doing research on how advertising involving pay per click works, doing studies that are industry-specific will help you know what is going on at the ‘scene’ of your business.  Look at keywords and do keyword research if you are thinking about campaigning for these keywords and check out who your competition is and what they are doing.  Finding out which keywords will most likely bring you the most traffic.

More Than Just SEO

Limiting yourself as to just concentrating on SEO is not a good idea. You can go beyond SEO with your efforts of paid advertising by having these appear on blogs and websites plus other people’s email. You can go to websites with high traffic plus other advertising networks working with a publisher or two and paying fees per one thousand impressions rather than for each of the clicks.

Create Great Ads

People often gravitate towards results that are organic. This is true even when there is a lot going on in pages of search engine results. To be chosen over ads that are organic, your PPC needs to grab attention compared to other ads on the pages. High quality advertising means better rates of conversion and placements. For example, Google determines what your ad placement gets and how much you pay for clicks to rank you. You might even want to utilize graphic ads. This is a specific formula for ads and you get a few text lines with maximum character numbers for every line. Knowing this, you will most likely agree that ad writing for PPC is almost a form of art.

A/B Testing

Study the results when running campaigns. This may cost you more than just 1 campaign. Of course, you can check out real time results and create change in the process. Changes to landing pages and to ad words can make a tremendous difference.

Creativity Matters

Pay Per Click advertising is not the only ad type but tends to grab attention. Other than just telling people to purchase you can ask your audience to like or follow you on Twitter and Facebook. You will soon see that the more creative methods you use in increasing your exposure, the more you will be getting paid.  You can even create a sweepstakes or a contest or have them subscribe to a channel on YouTube that you created.

Use these six advanced strategies to change your Pay Per Click campaigns and watch as the sales increase.

Article writen by Mark Jones of Seo affiliate software.

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3 Reasons Why Facebook Can Improve Your Business’ Online Presence

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Dave Thomas, founder of the fast food chain Wendy’s, once gave this advice, “What do you need to start a business? Three simple things: know your product better than anyone. Know your customer. And have a burning desire to succeed.”

However, in today’s digital age it takes one more thing – knowledge of the latest internet marketing techniques. In other words, being a success in business today also means being a success online.
Because so many people are online, the internet provides the best chance of reaching your audience. Being a success online means having people visit your website, and one method you can do that is by using social media networks like Facebook.

Even if you don’t have a Facebook page yourself, chances are you know someone else or even a business that has a Facebook page. It comes as little surprise that as of December, 2012 Facebook had 618 million daily active users. (newsroom.fb.com)

Personal versus Business

Setting up a business page for Facebook is a little different than setting up a personal page. A business page does not have “friends”, but instead allows Facebook users to “like” the page. Using keywords and other information related to your business on its fan page helps people find it.

Using a Facebook fan page for your business allows you to tell everyone who likes the page about upcoming special promotions, schedule changes, and how they can join your email list. The latter is especially important if you are trying to build an email database.

Facebook fan pages allow users to learn about a business in multiple ways. For example, they not only see that Bob and Susan also like the page, but that John and Mary commented about their wonderful experience when using the company’s products or services.

According to Lichtenstein, people in today’s society are relying on things like Facebook fan pages for advertising. This is because unlike outdated methods like the yellow pages which only gave the company information, Facebook fan pages provide up-to-date comments from friends, family, and neighbors.

Everybody’s Doing It

Just because a lot of people are online doesn’t mean nobody reads the newspaper or uses the yellow pages. But the size of the movement towards the trend of using the internet as a primary source of information cannot be ignored.

If you are a business who is still using outdated advertising methods as a sole marketing strategy, perhaps it is time to get social and sign up for Facebook. You can have people like your fan page right from your website, and best of all it only costs a bit of your time.

Learning the Best Social Media Marketing Techniques

A lot of people mistakenly think that online marketing means that you have to spend a lot of money learning how to make your own website or spend a lot of money to have someone else manage a site for you. But many online strategies, like using social media, are completely free.

Because of how many people are online via a computer, tablet, or smartphone, even local businesses are trading in their corner space in the local newspaper for a blog, and radio advertisements for weekly podcasts.

In fact, one way to learn the latest marketing techniques is to listen to podcasts, like Coffee Talk with James Martell which features marketing experts as guest speakers. A recent guest was Stephanie Lichtenstein, founder of Micro Media Marketing.

As James explained at the beginning of the episode, the traditional forms of advertising that businesses have relied on in past decades are no longer effective. People get everything online, including their news, music, movies, and favorite television programs.

And everybody is linked to some kind of social media network. Stephanie went on to explain that there are plenty of reasons why businesses should use Facebook beyond making a personal connection with their consumers based on the statistics alone, including:

  • PEOPLE LIKE WHAT THEY SEE ON FACEBOOK – There are almost 3 billion likes each day. Getting people who walk into your brick and mortar store to like you on Facebook helps you retain them as a potential customer even if they do not visit your shop again.
  • PEOPLE INVEST TIME ON FACEBOOK – People spend about 20 minutes per day on Facebook. Connecting your Facebook page to Google maps, YouTube, and even Twitter increases the chance that people will interact with you via the social media network.
  • FACEBOOK IS GENDER-NEUTRAL – Well, almost. 57% of Facebook users are female while 43% are male. Although many are on Facebook for personal reasons, most interact with business pages as well. This allows you to turn potential consumers into brand-loyal customers.

Facebook is a great platform for internet marketing because unlike other strategies, it only takes time. The only way it costs money is if you choose to pay a nominal fee for advertising, such as promoting a post to increase the chances that people will see it.

Freelance writer Rick Mercado works from the Halifax, Nova Scotia home he shares with his wife where, in addition to regularly updating his Facebook status, he also dabbles in internet marketing. Whenever he finds himself sitting just a little too long, this avid outdoorsman makes time for his two favorite pastimes – kayaking and hiking through the wilderness along Canada’s rugged eastern coastline. Rick is also a huge Canadian history buff.

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Tips and techniques for promoting your business online

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(Photo credit: Wikipedia)

Competing in this tough world is a bit difficult but not impossible. When you are into business remember that you are competing with several thousands who have the same dream to make it big in the chosen field. Your business might be related to anything from health, technology, finance even a PPI Claim company but any business should need proper promotion for the growth. However here are a few tips to help you with promoting your business online:

Promoting your Business Online

Video marketing:

You can now promote your business easily with the help of video marketing. It might have not been possible without sites such as YouTube. With the world concentrating on the events through the internet you have greater chances of promoting your business on the net through these videos.

The videos should be informative about your products and services which you provide. This way you can create a good demand for your product. Utilise the medium which is available to reach out to the masses.

Writing business related articles:

Content related to your business is a great way to promote your products online. Provide the customers with articles related to the products and services that you provide and ensure that the article is informative and related to what you want to express. The details should be clear and the language used should be simple enough that all the readers can understand. This way you can spread the horizons of your online business and promote in the right mediums.

Newsletters:

Dig out all the old data from the sent mails to your customers and compose newsletters that are relevant. This helps to keep them updated about your latest products or business ideas which you are planning to implement. This helps to maintain good relationship with your valued clients and customers. This helps greatly in promotion of business.

Press releases:

Another way to proclaim your achievements or launch of new things is through press release. You can use internet as a platform and make a press release which is seen by several viewers across the world. This way you can promote your business.

Social networking:

People monitor on social networking sites 24/7. All you need to do is make use of this golden medium to boost up the promotions. Think different should be your motto as you would be competing with thousands of users. Try innovative and creative methods to pull the crowds and open up discussion and make note of the opinions of the followers as it may give you a new idea for another start-up. Hence keep your eyes open and follow all the discussions that take place on your Facebook or Twitter page. This way you will never fall short of promotional ideas.

Business directories:

Though these might appear to be outdated in the current world yet are given prominence in the business world. Even today business owners check out the directories in the web to know about different businesses that have come up. Ensure that you register your business in one of these directories to promote your business. This doesn’t cost much and is pocket friendly with its own advantages. It is essential to be known in the business world as to get better and good projects.

Author Bio: The guest post was contributed by Lucy, financial guest blogger from Manchester, UK. Find out more about her blogs @financeport.

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How to Optimize your Product Videos

Image representing YouTube as depicted in Crun...

Image via CrunchBase

YouTube today has become the most sought after and popular video sharing forum despite its lack of a coherent business model. It accounts for almost 81.9% of all the linked and embedded videos on the internet, and has over 2 billion views per day. It is interesting to note that according to the YouTube report by Sysomos.com, the average length of the videos is approximately 4 minutes and 12 seconds.

How to Optimize your Product Videos for Staying on Top of YouTube Search Results?

Millions of users share videos on YouTube each day in the hopes of becoming overnight and gain widespread fame. However, most of the time, the difference between good and bad quality videos can be clearly seen. Also, while searching for a video, it is ideal to have your video come up in the first few pages because that is about as far as most viewers are willing to go.

So for most YouTube bloggers, the biggest concern is to optimize their video in such a way that it ranks high on YouTube search results and generates maximum viewership. The obvious inference here would be that a good-looking video that’s shot using a high definition camera is necessary. However, in the blogosphere, the source barely holds any importance as long as you can edit and encode it as per the pixel and upload requirements. This first step is comparatively simple as long as you have a good quality video encoder such as Adobe Premier Pro, iMovie or other similar programs.

The tricky part comes next, when one wishes to upload the video. The video ranking comprises of factors such as duration, title, tags, description, and video responses. Besides adding keywords and tags to the video, the key to stay on top of YouTube results is to optimize your product video in the formats that are acceptable to YouTube. The key elements of uploading a video are size, codec, audio, the quality of the video and appeal to the audience, which are the basic search engine optimization characteristics.

Before a file is to be uploaded, the first step is to make sure the video file is no more than 2GB for a standard user. The video should preferably have a .mp4 format even though YouTube accepts various other video file formats such as .flv or .mov. Next, the user would need to have a file aspect ratio of 4:3 for standard definition and 16:9 for high definition videos. Once this is done, it should be kept in mind that the bitrate of the video should not be over 1200 kbps as this would take it longer for YouTube to process the video. Ideally, it should be between 700kbps to 1000kbps. Lastly, after the sound formatting is complete in MP3 formatting, the video can be previewed and uploaded.

It is also important to note that the YouTube encoding and flash streaming is done by YouTube itself. Lastly, for any video to be on top of the search list, it must have appealing content and interactive tools that would guarantee it maximum viewership.

This is a guest post by Samantha Kirk of mytechhelp.com, a site that offers savings and current information on Toshiba Support.

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