The End of Free?

Chris Shipley wrote an article which declares we need to put an end to “free”.

For much of the last 24 months, new consumer Web services have been offered to the market for free. Well, my friends, it’s time we stripped the mask off of “free” to take a long look at what’s really going on here.

He does a great job of laying out the various “free” plans – then really lays it down at the end.  I do somewhat agree with Chris on the tone of the article – but there has to be more hidden here somewhere – I would be interested to see your comments or how the comments start to roll in on this one.