The Paradox of Self-Promotion with Social Media

Super post at Social Media Today yesterday called “The Paradox of Self-Promotion with Social Media”:

Social media is a beautiful thing. The internet is finally living up to its potential as the first truly democratic medium. The traditional gatekeepers (to use a Seth Godin term) of mass-media no longer control the flow of information. In fact, I would argue that the term “flow” of information will quickly fade into our linguistic past. Web 2.0 has introduced us all to the “currents” of information. Things are far less linear than they used to be.