UK web ad spend 'to exceed TV in 2009'
From a guardian post from last week called “UK web ad spend ‘to exceed TV in 2009′” – it explains how in 2009 there will be more consumers of internet advertising that via TV.
The UK will become the first major economy to see advertisers spend more on the internet than on TV ads, according to the latest forecast from a leading media buying agency.
Then – as or possible more interesting:
The agency is also predicting that Sweden will this year become the first country to see advertisers spend more on the internet than on TV ads.
I think it goes to show that we, here in the US, don’t understand the whole internet advertising model. I think sales departments still treat web ads as a chore we HAVE to do, rather than an opportunity we SHOULD be doing.
Companies really want to use internet ads and can effectivey leverage these ads to make money and build their business.