My first thought when I saw this was – you’ve got to be kidding.  But after reading this post by Sam Lawrence over at Jive Talks called 5 things online community strategists can learn from American Chopper.

1. Geek out on your products in public
2. Be real
3. If it doesn’t work, build something else
4. Show us what’s cool
5. Trust people who don’t work at your company

Check out the comments after the jump…good stuff.