Everyone says that marketing and advertising are essential, but why? You only run a small blog for a bit of fun, so what is the point in spending time, and money in some cases, on promotion? You are not a massive conglomerate trying to make millions. You are just one person who likes to write on the side and detail your thoughts and feelings. You might change your mind, though, once you have had a look at a few of the reasons below.
You can make some money
You might say it is a little project on the side, but wouldn’t you love it to be your job? Of course you would! You get to sit at home and work from your computer and make money in the process. That is everyone’s dream, but it is a dream that you cannot realize unless you start marketing your blog. The only way people will pay you to blog professionally is if you have the followers that will take note. These companies can then advertise on your blog and piggyback off your success. The only way you will get these followers is if you research ways to promote your blog.
You can turn pro
One of the side-effects of making money from your blog is turning pro. Blogging will become your job and something that you specialize in. That means there are far more doors open to you to exploit. For example, you don’t just have to blog for money. You can start giving seminars and lectures to other wannabe bloggers and pass on your knowledge. Again, without the following you won’t be in this position in the first place.
You are the center of attention
There are plenty of examples of people who started blogging and who became famous in the process. Just take a look at some of the people on YouTube for the most extreme examples. Now, you might not be one for being famous for famous sake, but there are advantages of being famous. You might get invited to plenty of parties and talk shows, or you might get free things. Whatever happens, blogging can change your life.
You can voice your opinion
Forget all of the monetary issues and fame and remember the innocence of blogging. Whether you make money for it or not, you do get to voice your opinion and make your opinion heard. That is what makes blogging so incredible because now everyone has a voice. In past societies, only certain people had a soapbox and a following. In 2015, everyone has a following and anyone can show complete strangers how to be better. The more followers you have, the more people you will influence in the process.
You want to be the best you can
Even though it is a side project, a lot of people like to succeed whatever. If that is you, part of a blogger’s success is reaching a significant amount of people. That is how it is measured and promoting your blog is how it is done.
That is why you want to promote your blog.