Will OpenID Lose to Facebook Connect?

Facebook, Inc.

Great post at Social Media Times about Facebook Connect:

It was an inevitable that a company would come along an release a standard for single sign on that had the financial backing to go build strong partnerships and more importantly, mainstream buzz. Yesterday Caroline McCarthy highlighted some of the challenges facing OpenID and I have to say the battle between Facebook and the open standards community is about to get pretty fierce.

I really think it might – not because Facebook is “better” – but it is really hard to explain OpenID, ecpesically to non-technical people.  Sometimes, after you get done – it is the first time they realize how much information a particular site may know about them.  It’s scares them.

If you have not seen Facebook Connect – check out theinsider.com or techcrunch.com

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