It started with a blogging platform, WordPress has transformed to be an extremely powerful CMS that is meant to fit perfectly well with different websites. If you were to question the SEO features of WordPress, I’d say they are top-notch and just perfect; however, there are quite a few things that you would have to tweak on to make it work much better. Check out the few tips to bring WordPress and SEO together as a powerful tool.
Sounds unimportant, nevertheless is the key and pivotal factor in SEO – with WordPress and SEO, it is made simple. It is imperative that your webpage is instilled with a unique ‘title’ tag. And why is this so imperative is because, the value set in your title tag is displayed when a user performs a search related to your site. Say for instance, a user searches for ‘the best android tips and tricks’, the following results are displayed
Notice the first result of the page which is pooled with the exact phrase because, the <title> tag of the page is set to be:
In WordPress, <title> tag for your blog posts is by default the blog name the title of the post. Remember that search engine users do not find it appealing when the blog name appears at the front. So, the pointers are to make the max of your <title> tags, ensure that you add up prominent and bulky keywords that people often search for. Plainly clad, transfer the post title before the name of your blog.
To optimize your <title> tags effectively, install the SEO Pack Plugin that helps to automatically set up your tags and make them SEO-friendly. With that installed, you can input the title for each post that you are sure of getting caught when users search for them.
Employ the noindex Meta tag
There are many ways in which you can navigate through your content pages in WordPress. Remember that each link is unique and duplication is definitely not going to work out with your SEO strategies.
For instance, you create a page “my-page.com” which can be accessed using the following two ways:
This is really bad. Isn’t it? Now how do we get this worked out?
Simple! The noindex metatag directs the search engines to refrain from indexing a few URLs that helps to minimize duplication and avoids penalization with the ranking aspect. With the plug-in installed, you can choose to assign the noindex tags for folders that you require.
Permalinks help to create custom URLS for your content in WordPress. The default settings in WordPress display something like shown below
Now, this looks good, but is not going to work for you because you aren’t deriving any benefit out of it, for the lack of keywords and a single-level URL.
You can alter permalinks by accessing Settings>Permalinks and choosing the level structure for your blog posts.
Making use of the Sitemap
The Sitemap plugin for Google helps to empower the search index for your blog. The plugin helps to generate a unique XML sitemap that helps search engines crawl through and index your blog with ease. Aside that your site is retrieved more efficiently and search engines are notified each time you add new content to your blog.
Jamie Anderson is an avid blogger providing tips and tricks on using wordpress for an effective SEO. His latest development of web portal software helps in combining information access and content distribution with collaboration and workflow management.