Many of us aren’t very patient when it comes to reading stuff online. If your content is difficult to read, you could find that many people give up on it quickly. This could mean losing potential customers in some cases.
To make sure that your content is easy to read, make sure to avoid these five common mistakes.
Consider the color and the font of any text.
The colour of text should always be contrasted with the colour of the background to prevent them from clashing. This can become a little trickier when placing text over images as there could be multiple colours in the background. Fortunately, there are several tricks that you can use when it comes to placing text over images such as increasing the size of the text or blurring the image.
As for fonts, sans-serif fonts tend to be easier to read than fonts with serifs (you can read this guide to sans serif fonts for a few examples). It’s worth also making sure that the font size is always over 10 – otherwise some people are likely to have to squint or zoom in to read it.
Too much technical jargon
Using technical jargon can make you sound more knowledgeable. But unless your audience are also fellow experts, you should be careful of using too many complex specific terms – otherwise readers may have no idea what you’re talking about. For instance, don’t refer to yourself as a ‘human resource procurement agency’ when ‘recruitment agency’ will do. Certain technical terms may be unavoidable – in these cases, make sure to offer a definition for your readers or provide a hyperlink to find out more information.
When it comes to increasing your content’s search rankings, avoid relying on ‘keyword stuffing’. This involves throwing as many keywords into a text as possible. Constantly using the same term or phrase over again may become distracting and could affect the readability of your text. You’re much better off hiring an SEO expert to naturally incorporate keywords into your content. Besides, many modern algorithms are able to spot obvious cases of keyword stuffing and you could find that your rankings decrease as a result!
Walls of text
Huge walls of text can be intimidating. Breaking up text into paragraphs can make it feel more approachable (ideally, each paragraph should be no more than six to seven sentences in length). Headings and subheadings can further help to break up text.
You can also use bullet points. Bullet points have many advantages including:
- Adding more white space
- Creating quick lists.
- Allowing readers to easily scan over important information.
Most readers of the digital age like their pretty pictures. Not only can images further help to break up text, but they can also help to convey extra meaning in some cases. Other visuals such as charts and videos can also have this effect. Avoid using copyrighted images and be careful of using too many high-definition visuals, as this could slow down the loading speed of a page.