The elements that pertain to a solid SEO strategy are not necessarily obvious or straightforward – but are not to o difficult and anyone can master them. It is necessary that every website owner be intentional about learning the different practices of a well-optimized website to come up with a SEO strategy that fits you and your site.
Once you comprehend the basics of SEO, then you are at a better place to face your competitors and compete for the first page of Google, as well as the largest market share. Here are some of the most important SEO tips that you need to know:
Links – both inside and out to relevant content
In SEO, you cannot thrive alone. Linking out to other sites seems like the wrong thing to do – but works to your advantage in the long run. Once you have identified websites with relevant information to your post, add a link and it can give relevancy to your content. It shows you care to provide value to your visitors – which builds trust and confidence in your professionalism as a brand.
You will want to add links to internal articles on your sites that are connected. This will show users other relevant content. Look into adding a no-follow to that link out. It allows the user to get to more content – without jeopardizing your “Google Juice“.
Maximize your page speed
The internet has gained popularity because of its ability to bring people and content together around the world. Anything that slows down the pace of the internet is bad. People expect things in an instant, which is why your pages must appear to load fast.
If a page takes more than 3 seconds to load – its slow. If you want your audience to stick around – maximize your page speed. You can turn to browser caching, compressing media and file sizes, as well as getting rid of unnecessary ads, widgets, and sidebars. Since Google already announced page speed as an essential metric for ranking, the faster your pages are, the higher your position of Google’s search rankings.
Mobile is taking over the world
Whether or not you are new to the virtual world, you must have realized that mobile technology has gone viral, with the largest part of the internet population accessing the web through mobile devices.
Acknowledging mobile will help you understand your target audience. Optimize your website so it is mobile friendly. Images need to be sized for mobile too. Cut down or eliminate ads that take over the screen – this is bad.
Audit your Website
Many webmasters correctly handle site optimization but overlook auditing their sites. An SEO audit is the only way you can ascertain that the efforts you are putting on are paying off while checking for errors that may sabotage your expected success.
You also want to keenly follow up with your performance against other platforms and brands. A great way to get started is by using SEO Tracking software. The results will not be instant – this takes time.
SEO is about getting the word out there that your brand exists and you have a lot of value to offer people. Internal linking entails adding links of your previous content on a current piece of work. It allows you to point your target audience and search engines towards more of the work you have created that is relevant to the current topic.
It is a great way to get more of your web pages accessed by the visitors, as well as provide more information for search engines to crawl. Focus on the web pages that have received minimum traffic, as a way to get more views.
Write for your audience first, and search engines second
Once you get tangled on the processes of SEO, there is a temptation to go all out into pleasing search engines. Much as you may do right by search engines, if your audience is not happy, then you are losing instead of winning.
A great starting point is the keywords you choose. Do not be too hasty to select popular keywords because they are trending are ranking first for Google searches, but rather those that your target audience would be looking for in your industry. Prefer the use of long-tail keywords which will capture the intent of your target audience, instead of manipulating Google to rank you first. Remember, if your audience loves you, then Google will love you too.
Improve your user experience
Perfect user experience is one way to keep your audience happy, and coming back to your site. The facets of user experience are all those that make your website appealing, navigable, readable, among others. Your copy should be well-written, with a natural flow, as your images remain of high quality and relevant to the topic matter.
Ensure also that your page speed is maximum as earlier mentioned, your site is easily navigable, and any minor and major errors are sorted out. The most important thing is to ascertain that there are no 404-page errors and unnecessary redirects, which repel your visitors.
Overall, SEO is a process that calls for patience, professionalism, and consistency. With the few tips explained, you should develop a strong SEO strategy that will help you get started on your optimization needs.