WordPress has quickly become a world-renowned name for those that are looking to make an affordable and dynamic website, but many are still intimidated by creating their own site. It often seems easier to simply go with the first web designer that one finds, but WordPress offers a number of features that allow anyone to carve out their own piece of the internet with an eye-catching, useful, and profitable site. For those that are still unsure about using WordPress, here are seven of the top reasons business owners, private parties, and seasoned web developers may wish to make the change.
1. Complete Freedom with Opensource Code
One of the biggest advantages to using WordPress is the fact that almost all code involved in downloading, creating, and refining one’s website is completely opensource. This means that all users can not only see the code at any time, but change it to fit their own needs and purposes. For those that are taking on web design for the first time, this feature will only be used lightly at first. As one’s knowledge grows, so will their ability to completely customize their website and manipulate the code in any manner that they wish.
2. Advanced Security Plugins
A major concern for those that are creating a business website is the security of their own company, their employees, and their customers. Even a single breach of one’s security could harm a company for months or years on end. While negligent website owners will always have an issue with security, there are a number of free and paid plugins that can protect one’s hard work and can be downloaded directly through the user interface.
3. Simplified Content Management
Over time, every website will begin to gather huge amounts of data including written documents, user information, and media files. With WordPress, these files are organized in an easy-to-use manner with unique links to all new files that are uploaded. Those that are working on the website can even create various categories and sub-folders based off of the keywords, the subject, or unique folders.
4. Affordable Themes
While the experienced web designer can completely develop each page from scratch or use their previous code, thousands of themes are also offered around the internet. These themes come with a wide array of options and users can search out themes according to the website that they would like to create. Some basic themes are free to use while others can be purchased for a single website or the user can buy the all rights to the code.
5. Complete Support
WordPress is continually refined and improved by thousands of developers from around the world. Due to the sheer amount of support, users will be able to find assistance for any problems that they may encounter any time of the day. In addition to an integrated support and help system, there are a number of WordPress-created and third-party forums and support groups for those that have questions about their own website.
6. Control Over Search Engine Optimization
No matter how well-built a website is, it will never be able to keep up with the competition without SEO, or search engine optimization. Website optimization has become a unique and complex industry in and of itself, but WordPress has taken much of the guesswork out of this field. Users can quickly copy and paste bits of code into their website to improve their standing within search engines as well as utilize tools such as Google Analytics.
7.Flexible Server and Hosting Options
WordPress does offer limited hosting options and domain names at absolutely no cost, and this is a great way for private parties to begin the process of creating their own personal website. For businesses that would like a bit more freedom, they have the options to purchase their own domain names and then utilize their own servers or purchased server space.
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Kyle Sanders is a WordPress enthusiast and founder of Complete Web Resources, a professional web strategy firm based out of Denver, Colorado. When he’s not writing for the web and designing WordPress plugins, he enjoys the outdoors and craft beers.