All the small businesses know they need more marketing and most know they need good SEO – not make SEO mistakes. Some people have a healthy size of SEO for breakfast each day – and if you do, you probably know all the marketing mistakes we’re going to outline?
How many Marketing/SEO mistakes do you know?
- No website, or if you do have one – it’s not crawlable by the search engines. Sometimes it takes a tick in the wrong box in the dashboard of your site to block the search engines. Local SEO is super important to small business success today.
- No sitemap. Another simple, yet crucial thing – search engines want to crawl your site, and the best way is to give them a list of all the links they can use. There are a number of good plugins which can help if you are using wordpress.
- You’re not including the right words on the page, we call them keywords. Google reads text to know what your site is about. What are the visitors more likely to type when they need to find a business like yours? Also, describe what you do, your mission, product, services, and so on. This is an SEO mistake many people make, but is really a basic task – and remember, only one keyword per page.
(Learn more about SEO and keywords)
- No title and meta-description on your pages. This follows the same principle of the previous point: Google wants to know immediately what the page is about by the title, possibly in 70 characters maximum, so make it descriptive and interesting. That’s where your marketing actually begins, and it’s especially true for the home page. Same for the description of the page: make it interesting so that users will click on your page and not on the ones higher in the rankings.
(Learn more about title tags)
- You’re thinking in terms of link building and not in terms of marketing and promotion. Links are important, we all know that, but the more you rely on search engine traffic, the more you are exposing your business to future algorithm changes. Think in terms on marketing instead: build your brand and get in touch with the off-line world as well.
- Are you using resources for webmaster. It’s very easy to get lost in SEO, but even if you’re not a professional, you should still stay up-to-date with what is happening in the online world. Both Google and Bing have webmaster tools. Stay away from information overload, but keep on learning.
- Lastly is an old favorite with a new twist – participating in conversation within your community. Your site is about you and your business, but don’t forget the community of people in your industry out there. Engage with them and give value, it will pay off in the long run.