A Beginner’s Guide to SEO

SEO can often seem daunting and complicated to beginners. So, if you want to improve your understanding of it, read this introductory beginner’s guide. Then you can put what you learn into practice on your website.

What Is It?

SEO is a form of marketing that focuses on growing visibility on search engine results pages. There are both technical and creative things that can be done to improve your ranking on these pages. Sometimes, getting your approach to SEO right is about making sure your website’s structure is able to maximise your ranking. And you will also need to think about the words you use on your website and what kind of content you fill your website with. All these things are relevant.

Why Is It Necessary?

The major search engines, like Google and Bing, are responsible for driving the vast majority of activity online. So, this means that if you don’t get SEO right, you will be putting your website at a major disadvantage. No website is going to be much of a success if it’s impossible to find it through the major search engines. But if you do manage to strike the right SEO balance, you’ll find that your web traffic increases dramatically. And that is surely exactly what you want.

Keywords

You should always be focused on inserting the correct keywords into your content. This is the most important thing to learn how to do when it comes to SEO. The keywords you use need to correspond to the keywords that other people use when they are searching on sites like Google. Think about what your website is offering and what people might put into Google if they were looking for what you offer. These are the keywords you should be using throughout your website, its tags and its content. Visit nustudio.net.au for more help with keywords and other SEO issues.

Fresh Content

Your content needs to be fresh at all times. If you want to increase traffic, it’s vital to update your content regularly and often. Think about it, people love to read content that’s new and fresh. They don’t want to read something that’s already months out of date. And what’s good for readers is also good for search engines. That means how fresh your content is will affect your ranking on search engine results pages. So, make sure you don’t let your blog content get past its sell by date.

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Social Media

Having fresh content is important, but it’s even more important to make sure that the content is then distributed on social media. If you’re not doing this, you will not only lose out on visitors to your website, you’ll also be damaging your wider approach to SEO. By linking back to your content on social media, you will be able to make sure that links are coming from all directions. This is because people should will share your link and this will build up search engine trust in your content.