Selling products online is a great way to cash in on all of your marketing efforts. People are far more likely to buy from you if they can see your products, select the right version for them, and then check out and have it shipped. If they then need to call you to place the order, or go into the store, chances are you won’t see as many sales as you might otherwise.
Setting up an online store is not difficult either. So long as you have a website up and running all that you will need to do is choose a great e-commerce platform like BigCommerce, and follow these steps to get it right:
Create Your Account
The first step to setting up BigCommerce is, of course, to subscribe to it, install, and create your account.
Get Used to Its Interface
Though you can have a professional come in and customize your store for you, you will want first to get used to the interface. Knowing where everything is and more or less how to update your store as you need to will be a huge help, especially when it comes to devising a list of what you want your store to do. You need to know its capabilities, after all, to be realistic in your expectations.
Choose The Right Theme
BigCommerce comes with a lot of custom theme options, meaning you can easily pick out a great template for your business and implement it. It won’t be perfect off the bat, but it will make the customization of your site a lot easier.
Create Custom Images and Branding
You will need a digital version of your logo, as well as high-resolution images of all of your products so that you can set up your store all at once. Ideally, you should also aim to add some multi-media aspects to your product list, like a video, to really showcase the product.
Customize Your Store
Once you have the platform, theme, and custom content, it is time to use BigCommerce developers’ in-depth knowledge and skills to customize your store to perfection. There are a lot of options within the interface itself, and many themes will allow for further changes to be made using XML and other coding that is better off left to the professionals.
Once your store is up and running, you will want to add products. Create categories first, then add products and all the necessary information afterward. Provide as much info as you can so that your customers can get all the answers they need without needing to ask your service desk.
Once your store is more or less ready to go you will want to test it a few times. Put in orders, have friends or family try out different tasks, and make adjustments as needed. Once you know it is perfect, it is time to launch it and let users know they can now buy from you online.
Running an online business is difficult, especially if you don’t have experience in advertising online or SEO. Rely on other business’s specialties when your own talents fall short, and be prepared to learn. It is very difficult to get anything in business right the first time, so use analytics and feedback to make the improvements that matter.