SEO is a very broad term and defining it in one single post is not so easily possible. I have attempted to present section wise information on how to build SEO for WordPress websites and make them search engine friendly. Actually, Proper knowledge and its implementation are very important from the very beginning of the website development. Further, this post contains only the most ethical and widely accepted SEO practices therefore don’t be surprised if you don’t find PageRank sculpting and IP delivery topics in there.
Web Design/Development: The very first thing that you need to do is optimize the landing pages according to search engines. Split A/B testing is ROI oriented usability testing technique and it should be properly used. The information architecture should be streamlined to provide a well conceived and proper sales funnel. Self replicating processes can be implemented to create dynamic scalability for huge websites. Further, you can create content silos to increase the keyword ranking of large WordPress sites.
Web Analytics: Analysis is the most important part of SEO and those who try to skip it would definitely suffer the consequences. Conversion attribution should also be used to determine the number of steps it takes to make a person finally appear on the website or take a desired action. A good SEO analyst would have a keen eye for spotting relevant long tail keyword combinations and other trends.
Content Creations: Content should be created in its various different forms such as videos, e-Books, info-graphics, text etc. Blogging should be done for SEO as well as information distribution purposes. Attractive headlines for impressive content can work miracles for bringing in traffic. User generated content should be properly managed through crowd-sourcing and tagging. Further, SEO analysts should develop predictive SEO skills so that they can be the first ones to offer supplies for demands that don’t yet exist.
Link Acquisition: Links can be gained through lots of activities. You can implement on topic widget bait, host engaging and interesting quizzes, host contests and post interesting content or blogs such as best of collections. You can also stir a controversy to get the attention of supporters and adversaries who would link to you.
Further, you should always be looking for new media and markets to expand your reach. Twitter and other Micro-blogging apps should be effectively used to spread the word. Plugins can be installed in WordPress to support multilingual SEO to promote the business internationally. As most of the users are now surfing over their mobile phones therefore proper steps should be taken for mobile search optimization along with appropriate CSS usage for various platforms.