What is a Google algorithm and what is its purpose?
When it comes to Google’s search engines, algorithms and the way they work most people are in the dark. There is a huge amount of information available online these days and it is Google’s task to help you find what you need fast. To do this Google relies on ranking systems to help you find the most useful results.
According to Google – their algorithm is responsible for giving you the most useful information and to do so it relies on the words of your query, relevance, and usability of pages, the expertise of sources, your location and settings. As the same source specifies, the freshness of the content plays an essential role when it comes to answering queries about current topics.
Google makes changes to search engine constantly and although most of these are minor, there are updates such as Panda and Penguin, that impact search results to a great extent, according to Moz, Panda google algorithm update targets content quality and thus it affects sites that have low-quality content, while Penguin focuses on filtering out spam websites that use web spam tactics to manipulate search results.
If you are not familiar with the latest google algorithm update it is impossible for you to optimize your website in an efficient manner. We should start by saying that Google’s algorithms are available to everybody. The Google June 2019 Core Update focuses on clean-ups, according to Search Engine Magazine, and it does not have a major impact on existing search engine rankings. Although no one can say exactly what this google algorithm update does, the word is that this update is meant to penalize websites with lots of pop-ups and clickbait.
According to Search Engine Magazine, Google focuses on providing quality content and credible information and this is the whole point of its updates. If your website’s ranking has been affected by google update all you can do is improve the content available on the website and hope for the best.
What most people do not know is that algorithms are updated every day and even several times per day. Another update that is worth mentioning is the Maverick Update, which was released in July 2019. According to Search Engine Land, although it is not clear what this google algorithm update 2019 does, you should continue improving your website, it’s content, user experience and the overall performance of the website.
According to Search Engine Journal, the google serp update 2019 caused ranking declines but among websites that had no problems with expertise, authoritativeness, and trustworthiness. Websites such as The Daily Mail suffered a significant traffic decline after this update and this was not the only one. CoinDesk was also impacted by this update. Google’s response was for websites to focus on creating great content and to use Google’s guidelines to do so. Nonetheless, as someone responded, these guidelines are useful for those who want to create content, not for websites that no longer appear in search rankings and need to diagnose this problem.
The latest google algorithm update does not focus on content alone. As it was mentioned in Search Engine Journal, it is important to determine why the site that lost rankings is no longer relevant to the user. Quality Raters Guidelines provided by Google do not help websites solve their ranking problem and they deal mostly with web page quality. The google latest algorithm update has various improvements that are meant to help Google understand search queries and rank web pages. This algorithm focuses on much more than E-A-T and your website might need thousands of improvements to become visible in search rankings again.
Overall, digital publishers were affected the most by this algorithm update, as it is mentioned in Ezoic. 55% of publishers witnessed a traffic increase while the rest had a negative impact or no impact at all after the release of the core update. According to the same source, websites that had huge traffic losses need a higher level of authority in order to obtain satisfactory results. Page speed was another aspect that made a difference as far as website rankings are concerned.
The websites that were impacted the most by the update were the ones from the health, finance, entertainment, how-to, and news sectors. The ones that saw an increase in traffic as a result of this update were informational sites, sports news publishers and educational resources. Websites with a low domain authority score were the ones that suffered the biggest losses. Website owners cannot fix this problem overnight but what they can do is invest in their website on a regular basis and provide genuine and quality content for their users.
To summarize, this update includes various factors that are responsible for impacting your website’s rankings. This means that if you want to do something about this there is not such a thing as a one-fix solution. If this algorithm influenced your website in a negative manner, you should make it your priority to produce new, relevant content on a regular basis, to provide content in English, you should avoid including affiliate links on every page and you should make sure your website is mobile-friendly.
You should invest in your website on a regular basis to make sure that you are not affected by Google’s algorithm updates and you should understand that your website needs constant SEO in order to appear in Google’s rankings. SEO requires professional commitment and you should leave this task to experts in this field that know what needs to be done to improve your website’s rankings. Also, you should be aware of the fact that SEO results are visible in time and it is wrong to expect any immediate results. Invest in your website and hire SEO experts to handle this process for you and the results will not cease to appear.