Michael Arrington of TechCrunch posted an article about how Comcast must be monitoring twitter. He tells a story where he lost his internet connection and after getting frustrated with the customer service at Comcast, he blasted it over Twitter.
And this brings me to the point of this post. Within 20 minutes of my first Twitter message I got a call from a Comcast executive in Philadelphia who wanted to know how he could help. He said he monitors Twitter and blogs to get an understanding of what people are saying about Comcast, and so he saw the discussion break out around my messages.
This is definetly interesting and a way that business needs to be looking in from above, below and side to side – to what people are saying about them.