Pay Attention

This is a long video (7:41) – and moves a little slow, but the point is great and the same thing applies to us with our readers, viewers and consumers.

We have to engage them in the way they want to be engaged – are we willing to take the news and information we have compiled and send it to their phone, iPod and whatever device?

The video was originally posted on a site called “T4 – Pay Attention” and was designed for teachers.

Long Tail – the movie

This is a sarcasm piece put out on YouTube which pokes fun at big media. The clip: Day of the Long Tail. My favorite part is the last quote “The audience is up to something.” That just sums it up perfectly.

This is very similar to the epic 2015 piece which was put out a few years ago – talking about the future of the internet and has a big focus on newspapers.

What Is Web 2.0

This is a great little article explaining Web 2.0. O’Reilly put it out and it even has links to the conference we attended.

My favorite part is in the middle where it tells you in Web 1.0 the big dog was doubleclick, but in Web 2.0 it is Google Ad Sense. It goes down a large list and has it pretty well covered.

Startups to watch

OK – there are so many lists like this, it is nauseating sometimes. But what I like about this one is one of the details they have the company give us, business model. This is cool – now we can look at the different type of businesses and what they think that can make money from.

Here is the link to the CNN/Business 2.0 article.

Web 2.0 with IT

So the the GFOC Web 2.0 group gave our Web 2.0 presentation to our IT department at their monthly meeting. It was a little rough around the edges, we will have to polish back up and then see if we can do a few more of them.

It is always so interesting to hear the different comments and feel the vibe of the group. It was cool to hear the IT geeks asking a lot of questions about ROI and how we think “Web 2.0” can make money.

I found this article/website which address some of that this morning, it is called Measuring Web 2.0: How to Promote the Features That Get the Best ROI. It doesn’t address the exact question the IT geeks had about how to sell it – but it addresses how you know what really impacts blogs, wikis, widgets and user-generated content you have.