Lose them with a pro-roll – 70% of Viewers Stop Watching a Video if it Shows a 10-Second Advertisement

This is a quote from the article YouTube Videos to Have ‘Overlay’ Ads “Shiva Rajaraman, product manager for YouTube, said internal tests show more than 70 percent of people give up when they see a pre-roll. By contrast, less than 10 percent decide to close an overlay, which they can exit by clicking on an … Read more

Now this is innovation

Sometimes – innovation takes a giant leap, with both feet. It happened when Apple invented the iPod and I think it happened when Nooka invented the dot watch. Click here – then click “nooka story” (remind me to tell you how much I like Flash interfaces) It is just really cool to see a guy … Read more

Impossible…

I had a great conversation with my 6 year old son Kale this weekend. I don’t remember what we were talking about but he said “That’s impossible Dad”. My heart sunk, that is the last thing I want going through this kids mind. So I went into 5 minute tirade about how in the year … Read more